Alexandra Cimaglia Email and Phone Number
Alexandra Cimaglia work email
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Alexandra Cimaglia personal email
Interdisciplinary marketer with a passion for connecting people, process, and product. I spend my time trying to answer one question: how can we do better? From strategy creation, process development, and team alignment, to tactical implementation, documentation, and end user optimization, I work hard to keep the human element of what my teams are working on at the forefront. Starting out as a writer and social media specialist, I spent much of my early career exploring content strategy, SEO, and paid advertising. Since then, I’ve learned how to create and execute on the technical automation of marketing campaigns through Pardot, Hubspot, and Marketo. Now, I help cross-functional teams create thoughtful, streamlined, and engaging end-to-end user journeys using insights and intuition.
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Senior Manager, Marketing Technology + OperationsSlalom Mar 2022 - PresentSeattle, Wa, Us
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Director, Digital Marketing AutomationJohn Hancock Investment Management Dec 2021 - Mar 2022Boston, Massachusetts, Us -
Manager, Marketing AutomationJohn Hancock Investment Management Jan 2020 - Dec 2021Boston, Massachusetts, UsLeads the Marketing Automation transformation for the Wealth and Asset Management (WAM) business of John Hancock and Manulife.• Develops marketing automation and email strategy for all businesses – retail, retirement and institutional – as a part of John Hancock Wealth and Asset Management• Leads Marketo implementations and platform migrations• Leads team responsible for email campaign automation for John Hancock Wealth and Asset Management• Manages, maintains, and evolves the use of Marketo as a marketing automation platform for three unique Marketo instances; collaborating with four marketing teams, sales cycles, CRM teams, and tech stacks.• Manages Marketo integrations as part of larger tech stack which also includes Salesforce, DOMO, Adobe Experience Cloud, On24, and internal proprietary solutions• Advises and educates Editorial and Marketing partners on email channel best practices and emerging capabilities• Identifies opportunities for automation systems enhancements to better the digital user experience
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Marketing Automation ManagerSalsify Jan 2019 - Jan 2020Boston, Massachusetts, Us- Manage day-to-day systems administration and optimization for the Marketing tech stack: Hubspot, Asana, Drift, GoToWebinar, Swoogo, Engagio, Sendoso- Campaign operations via Hubspot and Salesforce - Manage email lists, data file aggregation and uploads according to campaign requirements- Create and maintain appropriate documentation, training, and adherence to governance standards - Partner with an internal and external team of stakeholders, including sales and marketing partners to understand objectives and translate strategies into technical execution- Monitor, review, and analyze campaign performance across all channels to ensure campaigns are running appropriately, with accurate attribution and desired successes- Manage contact database including list segmentation, opt-in/out management, and data uploads (ex. event and content syndication list uploads) via Hubspot- Partner with Business Operations team to develop best-in-class Go-to-Market tech stack -
User Experience And Automation ManagerIans Mar 2018 - Dec 2018Boston, Ma, Us- Lead and educate on best practices in the use of marketing automation (Pardot) and integration with CRM (Salesforce), responsible for creating standardized processes and overseeing the documentation of processes - Conduct user research to aid in development and re-design of company brand, website, and social strategy- Design and implementation of marketing technology for a more integrated end user experience through the MarTech stack (including CVent, On24, Pardot, Outreach, Salesforce, and Sitefinity)- Develop and refine lead scoring model to more accurately determine prospect's buying cycle stage- Drive database growth initiatives, including segmentation, and data management- Creation of technical architecture plan for lead capture, processing, and hand-off to sales- Manage vendor and consultancy relationships as necessary to help optimize systems and processes- Asana product owner, responsible for project management of marketing/events efforts -
Campaign ManagerNortheastern University Oct 2015 - Mar 2018Boston, Ma, Us- Marketo product owner and instance administrator for Professional Advancement Network- Technical execution, content management and optimization, and end user testing for top of funnel and applicant lead nurture strategy through Marketo- Development of end user personas to create more catered prospective student journeys- Quality control for marketing and events-related campaigns within Marketo- Maintenance and standardization of templated lead forms and campaign templates hosted in Marketo- Liaison between central business units and various college partners to build relationships, strategize and facilitate ideal customer journey and internal stakeholder satisfaction- Act as primary point of contact and strategic partner for team members located in satellite campuses- Lead cross-functional teams to create comprehensive buyer journey, and positive user experience- Train and create documentation to ensure proper use of the marketing automation system (Marketo), reporting landscape through Salesforce and events process- Manage A/B testing strategies for emails and landing pages -
Senior Social Media ExecutiveBrafton Inc. Jul 2015 - Oct 2015Boston, Ma, Us -
Social Media ExecutiveBrafton Inc. Jan 2015 - Jun 2015Boston, Ma, Us
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Blog And Content WriterBrafton Inc. May 2014 - Dec 2014Boston, Ma, Us
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InternHollan Publishing May 2013 - Aug 2013Us
Alexandra Cimaglia Education Details
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University Of Massachusetts AmherstJournalism
Frequently Asked Questions about Alexandra Cimaglia
What company does Alexandra Cimaglia work for?
Alexandra Cimaglia works for Slalom
What is Alexandra Cimaglia's role at the current company?
Alexandra Cimaglia's current role is MCAE Certified | 2x Marketo Champion | Marketing Technology + Operations at Slalom.
What is Alexandra Cimaglia's email address?
Alexandra Cimaglia's email address is al****@****nts.com
What schools did Alexandra Cimaglia attend?
Alexandra Cimaglia attended University Of Massachusetts Amherst.
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