Alexandra Serban Email and Phone Number

Partner with cross-functional teams (project management, product, sales, training) to build content that drives product awareness and supports global demand & growth.Managing internal and external creative teams (designers, copywriters, photographers, videographers, agencies) to coordinate content creation in a variety of formats (video, brochures, whitepapers, ads, blog articles etc.)Analyze and optimize demand generation campaigns to drive marketing pipeline.

Drive content strategy and content creation for the company's industrial safety blog. Work with integrated marketing & product marketing in the Industrial Safety and Sensing & IOT businesses to build content strategies that drive product awareness and support demand & growth marketing goals.Work with agencies to develop content narratives, guide content creation & produce high-quality content in a variety of formats.

Write long & short form content for various clients in the realm of cybersecurity, technology, digital marketing and e-commerce.Develop social media calendars.Create branding & product marketing strategies for various clients.

Research and write news, industry reports and blog articles for international media outlets and Bitdefender's cybersecurity blogs.Answer media requests - written and TV interviews.Write and edit press releases for PR and marketing - events & product launches.Act on behalf of Bitdefender at international conferences & other industry events.Deliver presentations at local IT events.Support social media and marketing teams with specific content.Collaborate with malware analysts to perform basic malware research.

Implemented and managed e-mail marketing campaigns for both new and existing customers: planning, segmentation, targeting, set-up, A/B split testing, execution, reporting and optimization. Wrote attractive, sales-infused content for email marketing campaigns, and cyber-security related blog articles, in English.Developed the email channel strategy in conjunction with the CRM Manager/Marketing Director.

Provided desktop support to end users on day-to-day issues involving security products, especially technical and product-related problems.