Alexandra Serban Email and Phone Number
A storyteller with marketing skills
Honeywell
View- Website:
- honeywell.com
- Employees:
- 104198
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Integrated Marketing|Campaign ManagerHoneywell Nov 2020 - PresentBucharest, RomaniaPartner with cross-functional teams (project management, product, sales, training) to build content that drives product awareness and supports global demand & growth.Managing internal and external creative teams (designers, copywriters, photographers, videographers, agencies) to coordinate content creation in a variety of formats (video, brochures, whitepapers, ads, blog articles etc.)Analyze and optimize demand generation campaigns to drive marketing pipeline. -
B2B Content MarketerHoneywell Jun 2018 - Nov 2020Bucharest, RomaniaDrive content strategy and content creation for the company's industrial safety blog. Work with integrated marketing & product marketing in the Industrial Safety and Sensing & IOT businesses to build content strategies that drive product awareness and support demand & growth marketing goals.Work with agencies to develop content narratives, guide content creation & produce high-quality content in a variety of formats. -
Content Writer & StrategistSelf-Employed Jan 2017 - Jun 2018Write long & short form content for various clients in the realm of cybersecurity, technology, digital marketing and e-commerce.Develop social media calendars.Create branding & product marketing strategies for various clients.
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Cybersecurity Content WriterBitdefender Nov 2013 - Jan 2017Bucharest, RomaniaResearch and write news, industry reports and blog articles for international media outlets and Bitdefender's cybersecurity blogs.Answer media requests - written and TV interviews.Write and edit press releases for PR and marketing - events & product launches.Act on behalf of Bitdefender at international conferences & other industry events.Deliver presentations at local IT events.Support social media and marketing teams with specific content.Collaborate with malware analysts to perform basic malware research. -
Marketing Communications SpecialistBullguard Dec 2010 - Nov 2013Implemented and managed e-mail marketing campaigns for both new and existing customers: planning, segmentation, targeting, set-up, A/B split testing, execution, reporting and optimization. Wrote attractive, sales-infused content for email marketing campaigns, and cyber-security related blog articles, in English.Developed the email channel strategy in conjunction with the CRM Manager/Marketing Director. -
It ConsultantBullguard Mar 2010 - Dec 2010Bucharest, RomaniaProvided desktop support to end users on day-to-day issues involving security products, especially technical and product-related problems.
Alexandra Serban Education Details
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Public Relations And Advertising Campaigns -
Public Relations And Communication Studies -
George Cosbuc Bilingual HighschoolEnglish
Frequently Asked Questions about Alexandra Serban
What company does Alexandra Serban work for?
Alexandra Serban works for Honeywell
What is Alexandra Serban's role at the current company?
Alexandra Serban's current role is Integrated Marketing Specialist @ Honeywell | Marketing Strategy & Content Creation.
What schools did Alexandra Serban attend?
Alexandra Serban attended Universitatea Din Bucuresti, Universitatea Din Bucuresti, George Cosbuc Bilingual Highschool.
Who are Alexandra Serban's colleagues?
Alexandra Serban's colleagues are Dimitrios K. Papanastasiou, Evan Yarra, Divya Vansil, Adrian Anguiano, Lakshman Sala, Nicolas Hodapp, Sagar Patil.
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Alexandra S.
Bucharest, Romania -
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