Alexandra Taylor Email & Phone Number

Salt Lake City, Ut, Us

Scorpion is the leader in helping local businesses drive revenue through digital marketing solutions. With technology focused on maximizing results at every step of the client journey, Scorpion is pushing the industry forward past a focus on leads and toward a focus on what truly matters: revenue growth. Backed by award-winning AI, unmatched data, and more than 20 years of marketing expertise, Scorpion helps local businesses win more customers and more revenue.

Salt Lake City, Ut, Us

Salt Lake City, Ut, Us

Accountable for all demand generation and performance marketing, marketing ops, and inbound sales development.

Atlanta, Georgia, Us

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect, learn, and get 1% better each week.

San Francisco, Us

The CMO Club, a Salesforce-owned company, is a community for senior marketing executives to come together, share ideas, be inspired, and solve their toughest challenges in an exclusive, yet relaxed environment.

A digital marketing and communications consulting firm, advising high-growth and early stage start-ups across telehealth, insurtech, aerospace and automotive, and more.

Chicago, Illinois, Us

Global responsibility over product marketing, creative services, executive and external communications, content strategy, public relations, analyst relations, internal communications, and social media for B2B and B2C offerings for a nearly billion dollar business.- Accountable for 30+ person marketing org and $40MM+ PnL, reporting directly to CEO - Shifted media coverage and industry conversation from heavy consumer lifestyle focus, to more meaningful B2B coverage. Resulted in share of voice improving 12% QoQ and earned impressions increased 23% over same period- Developed television and OOH campaigns in-house built on extensive consumer testing and research; launched national consumer and client acquisition campaigns and partnershipsCareerBuilder is a dual-sided marketplace offering HR technology solutions. It is majority-owned by private equity (PE) group Apollo Global Management and operates in the United States, Canada, Europe and Asia.

Chicago, Il, Us

Oversaw one of the largest food & beverage platforms in the US, managing Kraft Heinz’s only direct consumer brand, My Food & Family (formerly Kraft Recipes).- Secured buy-in and investment from CEO to turn around the Kraft Heinz consumer platform and recipes brand after a three-year decline in revenue and performance prior to my tenure; partnered with the 19 GMs within the Kraft Heinz portfolio to ensure smooth and profitable relaunch - Responsible for multi-million dollar budget and accountable for driving consistent revenue growth; reduced costs through vendor consolidation, scope negotiations, growth strategies and key efficiencies- Successfully executed the re-launch of the Kraft Recipes brand and CRM program, inclusive of a new tech stack, brand identity, data infrastructure, and consumer capabilities; CEO cited the program in Q3 2018 earnings report as a cornerstone of KHC’s consumer marketing- Launched new revenue streams, inclusive of first ever shopping and commerce on Kraft Recipes’ platform, connecting 70MM+ consumers with KHC’s retail partners

Chicago, Il, Us

Responsible for the corporate marketing strategy of Rise Interactive, one of the country’s fastest growing digital marketing agencies. Played a key role during pivotal four years of growth, including the building of a prolific award-winning, nationally recognized brand and driving demand for Rise's proprietary technology.- Oversight of demand generation, product marketing, content marketing, corporate communications, creative & branding, public relations, field marketing, community management and social media, and partnership marketing. - Owned multi-million dollar marketing budget, helping to deliver 27% revenue growth YoY- Responsible for new business pipeline, delivering nearly $8MM in net new revenue in 2017; launched partnership marketing resulting in seven-figure revenue stream in first year of program - Successful in converting marketing org into a demand generation engine, building and executing an account based marketing (ABM) program at scale.

Chicago, Il, Us

Owned communications and product marketing strategy of the agency to drive demand and grow awareness across key audiences - Managed team of designers, content marketers, and product marketers to implement B2B marketing communications initiatives - Owned analyst relations, driving over $4.4MM in new business opportunities, features in over two-dozen Forrester Research reports, and recognition as one of the best search marketing agencies globally- Led overhaul of content and design for relaunch of agency’s website, working cross-functionally to implement SEO and UX best practices; 61% increase in mobile traffic, 25% increase in session duration, 17% increase in unique page views, 43% increase in time on page; drove $4MM in organic website leads

Chicago, Il, Us

Built out communications team to support the company’s significant growth goals in competitive local and national market. Oversaw Public Relations, Analyst Relations, Internal Communications, Social Media, Creative Services and Brand.

Chicago, Il, Us

Began as team of one and built out award-winning group to effectively execute content marketing, public relations, corporate communications, and community management

Deerfield, Il, Us

Responsible for launching eCommerce programs and training Market Operations leadership -- governing 8,000+ retail stores -- in order to drive adoption of digital capabilities, with a goal of converting store-only visitors to multichannel customers. - Led education and awareness of key strategic priorities for all digital marketing channels, championing eCommerce initiatives and driving awareness throughout Store Operations teams (from market leadership to store employees) and across Walgreens' 8,000+ store locations- Launched customized digital metric scorecard for each Walgreens' region, driving uniformed accountability across all retail store locations against key performance indicators, including: email marketing sign-ups (Balance Rewards loyalty program), mobile app downloads, and pharmacy SMS text opt-ins- Spearheaded pilot program for Walgreens.com Online Ordering application, moving market of 300+ store locations to top performer in the chain and tripling overall performance within first two quarters; success driven by employee training, detailed analysis of performance, and structured communications - Developed first ever cross-functional leadership seminar, educating store operations leadership teams on key digital initiatives and the importance of the multi-channel customer experience

Chicago, Illinois, Us

Analyzed consumer data, using SAS (Statistical Analysis System) to isolate industry, audience, and competitive insights for global brands. Identified solutions to client problems and new opportunities for business growth to improve the effectiveness and efficiency of consumer digital campaigns.

Deerfield, Il, Us

Responsible for increasing revenue and market share, while creating growth strategies (organic and M&A) that would ensure the long-term profitability of territories. Trusted advisor to the field and executive teams.- Identified, analyzed, and recommended new site locations for Walgreens’ stores- Created retail, healthcare, and acquisition strategies for markets managed- Forecasted sales to predict profitability and ROI of investments (net new stores and acquisitions)- Worked closely with C-suite and senior leadership to drive growth in key markets

Deerfield, Il, Us

Deerfield, Il, Us

Rosemont, Il, Us