Supervised tactical planning and direction on CarrefourUAE.com and maintained positive, lasting client relationships.Collaborated with the creative and planning departments to ensure sound strategic planning, timely and accurate implementation, good service and a solid client/agency relationship.

Supported clients in achieving their business goals in the most effective manner by utilizing their marketing channels efficiently - advising on the integration between all channels, traditional and digital. • Listerine – part of the team who successfully launched Listerine Miswak, a product innovation inspired by a local ingredient, on the ME market.• Meraas – handled The Beach and City Walk accounts offline communications.• Sunsilk – successfully managed the launch of a new natural variant in the Middle East

Served as the primary client contact on planning, development and implementation of marketing communications programs across an array of industries, with a focus on fashion and jewellery.Executed integrated advertising campaigns across multiple media channels on accounts such as Bayer, Damas, Harvey Nichols Dubai, Strategy&.• Damas – supported on the relaunch of Farfasha with Nancy Ajram as well as the launch of Sama – Damas’ most exquisite and luxurious collection with Penelope Cruz as a brand ambassador.

Served as the primary client contact on day-to-day coordination, development and implementation of marketing communications programs.Working on accounts such as Kenwood, De’Longhi, Bloom, Sahara Centre, Dafza, Vasco.

Sailing Stones provide Executive Search and Market Intelligence for Strategy and Leadership roles within leading businesses.Involved in the recruitment of Strategy, Business Development, Corporate Development and M&A professionals across all industries - my focus was on market mapping.