Alexandra Thomas Email & Phone Number

London | Croydon | Bristol | Southampton | Reading

Operating at the very core of the UK retail sector, I managed marketing for five premier shopping centres in prominent locations such as London, Bristol, Croydon, Reading and Southampton. My leadership involved orchestrating a top-tier team of agency partners, spanning various disciplines such as advertising, media, digital, press, content, social media, events, and CRM. Our collaborative efforts resulted in the execution of award-winning marketing campaigns that significantly boosted footfall and therefore sales. At a broader level, I played a pivotal role in shaping the portfolio's national strategy, managing budgets, and refining the overall consumer brand architecture. Additionally, I ensured tailored campaign delivery at a regional level, tapping into local potential. By leading local teams in effectively implementing and activating plans, I optimised regional opportunities.This multifaceted experience has afforded me a comprehensive perspective on the intricacies of the fast paced retail landscape.

Southampton | Reading

Responsible for executing the yearly marketing strategy for two shopping centres: Westquay Southampton and The Oracle Reading. Directed a team to consistently elevate each centre and overall profitability through increased footfall, sales and online engagement. Analysed market trends, consumer behaviour and competition to identify opportunities and formulate effective marketing approaches. Also managed the online and offline presence, including social media, digital advertising, in-store displays and traditional marketing channels.

Dorset

As Senior Account Manager, I oversaw and nurtured important client relationships for high-value accounts including Volkswagen, Scania and Peugeot. The role involved collaborating with cross-functional teams to develop and execute strategic plans, campaigns and projects. Also identified opportunities for upselling, cross-selling and expanding services to existing clients. Exceptional communication, problem-solving and negotiation skills were key.

Basingstoke

This role centred around strong relationships with luxury brands Harrods, Limewood Hotel Group, Orient Express, Small Luxury Hotels of the World and Louise Bradley Interior Design. As the main point of contact, I fully understood the client’s goals and objectives which I commutated with the wider agency team. Monitoring project progress, addressing client concerns and ensuring overall client satisfaction were integral aspects of the role.Strong communication, organisational and problem-solving skills were essential to manage client expectations, resolve issues and maintain accurate records of interactions. Additionally, I contributed to reporting, budget management and contract renewals.

London (White City)

As a Research Assistant at the BBC, I supported the production and editorial teams of 'Top Gear' and 'Full on Food' with extensive research and information gathering. Contributed to the development of programs and documentaries by conducting thorough research on various topics. Responsibilities also included sourcing and verifying information, collecting data and conducting interviews.

Ba (Hons), Communications And Media

Cim, Professional Diploma In Marketing

Professional Diploma In Marketing, Marketing