Alexandra Wasiewicz Email & Phone Number

Leading the strategic development of Partnerships and Events for Porsche Cars Australia. Creating modern luxury brand events and experiences.

Australia

Melbourne, Victoria, Australia

Responsible for generating and expanding business opportunities and project managing large scale projects, events campaigns and partnerships. Working across creative and strategic marketing and communications strategies, producing highly successful brand, product activations, launches, events and experiences for a diverse client portfolio across FMCG, major sporting events, Hair & Beauty and Fashion industries.

Led the marketing team to build sales promotions, planning and product communication to grow market share globally. Led in the planning and execution of key marketing & trade events, merchandising and point of sale. Collaborated with the international sales teams and distributors to effectively and consistently represent the brand, supporting sales and budget objectives. Reported on results of activities and provided recommendations and forecasts based on sales, margins and expenses. Took… Show more Led the marketing team to build sales promotions, planning and product communication to grow market share globally. Led in the planning and execution of key marketing & trade events, merchandising and point of sale. Collaborated with the international sales teams and distributors to effectively and consistently represent the brand, supporting sales and budget objectives. Reported on results of activities and provided recommendations and forecasts based on sales, margins and expenses. Took ownership for pricing maintenance of both existing and new product development communication. Drove the trade communication strategy inclusive of of social, edm’s, publications & consumer events. Show less

Melbourne, Australia

Led the development of new business partnerships and future plans of strategic e-commerce opportunities. Key focusses to identity, develop and manage new digital partnerships with start up businesses and build joint business and activation plans. Managed and implemented marketing campaigns to drive brand awareness and new customer acquisition for business partners. Developed innovative ideas to approach business problems with B2C e-commerce platform.

Melbourne, Australia

Accountable for the strategic direction of the trade relations, client entertainment and events platform. This included leveraging opportunities with key stakeholders to create events and experiences that assist in developing and maintaining key business relationships. Key events - Australia F1 Grand Prix, Melbourne Spring Racing Carnival, Moto GP. Led new product launches & brand activations and events for both local and global brand portfolio. Passionately increasing company brand… Show more Accountable for the strategic direction of the trade relations, client entertainment and events platform. This included leveraging opportunities with key stakeholders to create events and experiences that assist in developing and maintaining key business relationships. Key events - Australia F1 Grand Prix, Melbourne Spring Racing Carnival, Moto GP. Led new product launches & brand activations and events for both local and global brand portfolio. Passionately increasing company brand awareness, relevant differentiation, value and emotional connection through relevant experiences and events. Show less

Melbourne, Australia

Responsible for the strategic direction of the affordable pillar across three brands; Longbeach, choice and Bond Street. This included growing market share, maintaining brand equity in a highly restricted environment, monitoring consumer and competitor trends & brand profitability. Led new product launches & brand activations and events. I was responsible for increasing brand awareness, relevant differentiation, value and emotional connection through relevant communication platforms for both… Show more Responsible for the strategic direction of the affordable pillar across three brands; Longbeach, choice and Bond Street. This included growing market share, maintaining brand equity in a highly restricted environment, monitoring consumer and competitor trends & brand profitability. Led new product launches & brand activations and events. I was responsible for increasing brand awareness, relevant differentiation, value and emotional connection through relevant communication platforms for both sales employees and retailers to maintain brand equity. Show less

Melbourne, Australia

Managed and developed the strategic and tactical trade marketing activity of the Philip Morris brand Portfolio. I developed trade marketing plans and events for each campaign including marketing strategy, target audience, creative execution, timing, offer, objective, campaign fulfilment, and projected sales volume. Analysed data to report on campaign effectiveness and ROI.

Developed relationships with key stakeholders and supported the key account manager to develop key business strategies to support business growth with key account partners.Negotiated trading terms contracts and managed trade promotional expenditure across accounts. Analysed data and opportunities in the market to activate key partners to grow PML share of market.

Adelaide, Australia

Developed business relationships to drive growth for PML brands. Managed budgets, customers and portfolio to identify targeted and key business opportunities within the territory.

Adelaide, Australia