Alexandra Zaro Email & Phone Number

Las Vegas, Nevada, United States

Las Vegas, Nevada

Manager of Brand Activation | Corporate Entertainment & Sports

Las Vegas, Nevada

Las Vegas, Nevada Area

• Execute technical and operational training programs at client sites in various cities
• Conduct a weekly training presentations for upper management at client sites
• Supervise incorporation of new technical and operational programs at assigned client sites
• Conduct brand management assessments for assigned clients
• Generate and analyze project expense data and organize into reports for client use

Las Vegas, Nevada

• House of Blues Las Vegas | Foundation Room Las Vegas | Crossroads Restaurant at House of Blues
• Develop, organize, and manage all marketing campaigns and materials
• Write and issue press releases and newsletters to media
• Order all brand and event creative and manage on-site and off-site deployment
• Generate and fulfill comp ticket orders for media and local partners
• Coordinate with in-house and freelance graphic designers and printers

Las Vegas, Nevada Area

• Managed all content creation and maintenance of social media accounts
• Composed, edited, and revised marketing collateral
• Supervised off-site marketing promotions and events
• Created and updated internal program reports and/or related documentation
• Provided support to marketing department as needed
• Manipulated databases for information processing, including database management and analysis

• Planned, organized, and coordinated promotional events for assigned clients
• Created and managed innovative marketing campaigns and strategies
• Created and updated all social media accounts for assigned clients
• Directed social media consultants to execute digital marketing strategies
• Scheduled and conducted all external client strategy meetings
• Managed all contracted staff for client events and promotions

• Assisted in the strategic planning for assigned clients
• Collected and analyzed qualitative client data
• Created and maintained all social media and online marketing
• Composed, edited, and revised production documents
• Completed computer transactions and clerical work

Las Vegas, Nevada Area

• Planned and promoted events and local business samplings
• Created and presented event recaps and reports
• Increased brand awareness and improved brand image
• Identified and marketed in target areas to improve sales
• Distributed and promoted product samples

Las Vegas, Nevada Area

• Served as Lead Brand Ambassador for Marketing Werks’ client, Verizon Wireless
• Managed promotional marketing events at UNLV and local businesses
• Created and updated all social media outlets, blogs, and local online promotions
• Created weekly internal reports
• Interacted in an outgoing and positive manner with potential future customers

Las Vegas, Nevada Area

• Supervised all front desk transactions and staff
• Handled all customer purchases, inquiries, and check-ins
• Completed all clerical tasks assigned by management
• Booked all property reservations and program registrations