Responsável por conceber e implementar as estratégias de marketing com objetivo de fortalecer a presença das marcas no mercado; responsável por gerir a área de Marketing de todas as empresas do grupo; zelar pela reputação das marcas perante o mercado; atuar fortemente nas mídias sociais, com objetivo de alavancar vendas e desenvolver as empresas do grupo; fortalecer a marcas, bem como reposicioná-las no mercado; atuar em conjunto com a área de tecnologia no desenvolvimento e lançamento de novos… Show more Responsável por conceber e implementar as estratégias de marketing com objetivo de fortalecer a presença das marcas no mercado; responsável por gerir a área de Marketing de todas as empresas do grupo; zelar pela reputação das marcas perante o mercado; atuar fortemente nas mídias sociais, com objetivo de alavancar vendas e desenvolver as empresas do grupo; fortalecer a marcas, bem como reposicioná-las no mercado; atuar em conjunto com a área de tecnologia no desenvolvimento e lançamento de novos os produtos; apoiar as áreas comerciais da empresa com materiais e divulgações dos nossos produtos/serviços; estabelecer CRM e políticas de marketing e vendas para o grupo; liderar a agência de comunicação do grupo para atender demandas de Marketing e Comunicação de clientes internos e externos. Show less

Leader in the area of Marketing and Communication of one of the largest franchise networks in Brazil, reporting to the CMO (director), was responsible for remodeling all the fronts of Communication with a focus on Institutional Marketing, also supporting the deployment of advertising and promotional campaigns with the schools in the network, managing content of Social Networks, strategies for Press Relations and Public Relations, Events, Customer Relations, among other fronts, with impact on… Show more Leader in the area of Marketing and Communication of one of the largest franchise networks in Brazil, reporting to the CMO (director), was responsible for remodeling all the fronts of Communication with a focus on Institutional Marketing, also supporting the deployment of advertising and promotional campaigns with the schools in the network, managing content of Social Networks, strategies for Press Relations and Public Relations, Events, Customer Relations, among other fronts, with impact on +650 franchises, and +10K people (among franchisees and employees of the CNA network).Highlight for two-time winner of the Reclame Aqui Award 2021 and 2022 in the category Education - Languages.Key activities:+ Construction of the company's marketing/communication planning+ Management of CNA's Social Networks+ Development of communication channels with franchisees: portals, blogs, newsletters, magazine, etc;+ Management of publications, reports and strategic presentations+ Structuring of the TV CNA program schedule, with impact throughout the network+ Press Relations: interface with agencies, management of spokespeople, content and brand enhancement+ Management of the area's budget, focusing on new projects, acting on deviations and needs+ Strategic partnerships, boosting the brand's reputation and supporting sales+ Conducting internal and external research, generating strategic insights for the business+ Event Management: highlight for the Annual Franchisee Convention with ~5K people (in person and online)+ Relationship with advertising and PR agencies, ensuring project delivery+ Direct interface with the company's leaders+ Leadership of 8 people Show less

Responsible for structuring the Internal Communication area of the São Paulo State industry entities FIESP/SESI/SENAI/CIESP, also worked with Press Relations, leading fronts from communication planning to content management, impacting ~20K people.Key activities:+ Planning and structuring internal communication+ Strategy development, planning of internal and external communication actions+ Management and implementation of new corporate communication channels: portals… Show more Responsible for structuring the Internal Communication area of the São Paulo State industry entities FIESP/SESI/SENAI/CIESP, also worked with Press Relations, leading fronts from communication planning to content management, impacting ~20K people.Key activities:+ Planning and structuring internal communication+ Strategy development, planning of internal and external communication actions+ Management and implementation of new corporate communication channels: portals, newsletters, TV, etc+ Relationship management with agencies and partners + Support in the planning and management of the entity's internal events Show less

Responsible for the performance strategy for Communication (Internal and External), he worked on the construction of Employer Branding campaigns and actions, focusing on brand valuation and humanization, deployment of global communication actions, and dissemination of the PwC culture for the different business lines: audit, consulting, and tax.Key activities:+ Internal Communication Planning for the 11 offices of the company throughout Brazil+ Development of strategies for… Show more Responsible for the performance strategy for Communication (Internal and External), he worked on the construction of Employer Branding campaigns and actions, focusing on brand valuation and humanization, deployment of global communication actions, and dissemination of the PwC culture for the different business lines: audit, consulting, and tax.Key activities:+ Internal Communication Planning for the 11 offices of the company throughout Brazil+ Development of strategies for communication channels and social networks+ Acting with content management, delivery schedule, messages, performance+ Support in the strategy/conduction of the company's internal events+ Creation of Endomarketing actions+ Management of communication agencies+ Leadership of 2 people Show less