Alexandre Binder Email & Phone Number

Brazil

Retail Commercial Manager

Stockholm, Sweden

Leading (Duty Free) Travel Retailer controlling majority of the Swedish market. Airports include Stockholm Arlanda, Gothenburg, Bromma and Malmö - to name a few.Covered various commercial roles over the years, across all categories, including: Beauty, Liquor, Confectionery, Tobacco, Fashion & Accessories, Souvenirs, Electronics and Toys. Responsible for.

Stockholm-Arlanda, Stockholm County, Sweden

Categories: Beauty and Tobacco (role also covered our operations in Helsinki, Finland)

Categories: All Categories (added responsibilities in Marketing). Dufry-Nuance merger took place here.

Stockholm-Arlanda, Stockholm County, Sweden

All Categories (aside from Core categories added Fashion & Accessories, Souvenirs, Electronics, Toys)

Stockholm-Arlanda, Stockholm County, Sweden

Categories: Beauty, Liquor, Tobacco and Confectionery

London, United Kingdom

Leading (Duty Free) Travel Retailer in the UK market with stores in Heathrow, Gatwick, Birmingham and Edinburgh airports - to name a few.Responsible for the Liquor category, which represented 20% of total UK retail business.Covering all segments: Spirits, Wine & Champagne and Liqueurs - with particular focus and responsibility over dark spirits, i.e..

Redditch, Hereford And Worcester, United Kingdom

• Responsibilities:
• Develop new markets and revenue stream for company in Export (regions: Latam, Caribbean, Middle East & India) as well as make in-roads into Corporate & Hotel channel (UK focus) due to previous background.
• Distribution achieved via distributors as well as direct to retailer.
• Direct incumbent retailers included:o Spinney’s (UAE/ME), Fedco (Colombia), HEB Supermercados (Mexico) – to name a few.o Range reviews (planograms, positioning, listings)o Price negotiation, Listing fees, promotional.
• Other responsibilities:o Attending trade shows (Spring Fair; Cosmoprof; ECRM)o Building of Database and its management
• Position reported into MDAchievements:

Warrington, United Kingdom

• Responsibilities:
• Set-up of new channel and revenue stream, from scratch, introducing not only the established Greenall’s Gin brand but also an entirely new product portfolio.
• Managed to negotiate a presence at busy Travel Retail show in Cannes 2008 for the initial launch.
• Establishment of distributor networks in Scandinavia, Malaysia and start-up listings Europe.
• Set-up of agent representation US and Asia Pacific.
• Managing the commercial P&L for channel world-wide and reporting to executive committee:o Margin managemento A&P supporto Merchandisingo Distributor/Agent management

London, United Kingdom

• Responsibilities:
• Set-up a new channel and revenue stream within the corporation from scratch.
• Entirely new division within Molton Brown, leading to involvement in:o Creation of new rangeo Website developmento Generate new marketing activities + sales tools such as:
• E-mail campaigns
• Tradeshows
• Catalogue

London, United Kingdom

• Responsibilities:
• Tasked to seed and grow new/under-developed region within London.o New accounts prospected/opened/approached.
• Maintain long-term partnerships and expand business for the Tiffany brand within said region.
• Represent the Tiffany ethos in face to face meetings with senior personnel from CEOs to HR directors across major blue-chip clients.
• Operate ‘roadshows’ for the Tiffany brand/products within major corporations.
• Monthly reporting on financials and status of accounts.

Miami, Florida

• Responsibilities
• Sole buyer across all categories for its Americas in-flight retail division.
• Determine product mix and develop ranges.
• Categories ranging from Fragrances, Cosmetics, Watches, Jewelry, Accessories, Electronics, Children’s Toys, Confectionery, Liquor and Tobacco.
• Product Selection:
• From sourcing new products (based on customer profile), meeting new/existing suppliers, establishing accounts and terms to negotiating margins and listing fees.

Rio De Janeiro, Rio De Janeiro, Brazil

• Responsibilities
• Marketing:
• Market local products in VARIG Brazilian Airline's catalogue - to give it a more [local] ‘Brazilian flavor.’ These included locally manufactured Jewelry, Bikinis and Cachaça (Brazilian white spirit).
• Purchasing:
• Sourcing manufacturers to locally produce items sold onboard at a lower cost-of-goods, increasing margin and profitability.
• Assessed inventory levels and developed purchase plans for the VARIG account.

Bachelor Of Science - Bs, Aeronautical Science

Education record