Alexandre Breg Email & Phone Number

Paris, Fr

Ville De Paris, Île-De-France, France

Saint-Mandé, Île-De-France, France

Participated in the strategy and operational deployment of major global marketing campaigns on Assassin’s Creed, Far Cry, and Watch Dogs brands.• Assassin's Creed Nexus launch campaign• Far Cry 5 5th Anniversary event (60 FPS patch + Free Weekend)• Led the Far Cry 6 launch on Steam - best Steam release for a Ubisoft game to date• Major trailers production: briefing and back and forth with mandated agencies. E.g., Far Cry 5 5th Anniversary trailer.• Localization of marketing assets in more than 15 languages and territories (trailers, social media assets, CRM…)• Management of the Far Cry brand global social media channels (+500k followers)• Creation of social media assets (videos, cinemagraphs, statics)…• CRM campaigns briefing and monitoring (mails, in-game news)• Benchmarks• Marketing pulse points reports• Storefront product pages optimization

Cergy, Île-De-France, France

Head coach and manager of the League of Legends team of ESSEC Business School.I created and led the project from A to Z.I was in charge of leading the ESSEC Esports team to the victory, which implies:• managing a group of 5 students/players, as individuals and as a team• producing in-game strategies for the team to perform• scouting the strategies developped by the competitors and professionnal players• working closely with the Sponsorship and Logistics departments to provide the players with the greatest ressources • working closely with the Communication department to generate awareness and empower the brand image of ESSEC Business School & Bureau des Jeux

Ville De Paris, Île-De-France, France

• Design and deployment of all product support materials (3D animation software): user documentation, FAQ, chatbot, tutorials, etc.• Production of video tutorials on the use of the product• Support for the deployment of software updates

Cergy, Île-De-France, France

President of the "Bureau des Jeux de l'ESSEC" student association.This association promotes entertainment through games (board games, gaming & esports, casino games, escape games...) on the campus of ESSEC Business School.I led a team of 6 students who were in charge of the management of the association.I was reponsible for:• managing the team• defining the objectives of the association and design strategies accordingly• representing the association both within the school and towards external entities, mainly the partners of the association• managing the treasure, accountability, human resources & administrative work• creating and leading core projects within the association

Ville De Paris, Île-De-France, France

• Complete writing of product specifications (3D animation software): user experience, functionality, design• Participation in the conception and execution of the product roadmap• Participation in the selection of the product design agency• Reporting & analysis of product usage data• Production and deployment of online marketing content (promotional videos, infographics, etc.)• Interviews with Beta Testers of the software• Community Management• Benchmarking and market studies

Master Grande École, Management

Activities and Societies: President of the games association Coach and manager of the League of Legends Esports team Football player#2.

Education record

6-months program in Singapore

Classe Préparatoire Aux Grandes Écoles De Commerce, Ecs

French 2-years intensive programme to prepare the admission to French Business Schools. Fields of study: mathematics, history &.