- Led corporate decision-making processes, conducting strategic planning cycles, preparing new business models, organizational designs, definition and implementation of KPI´s and P&L responsability;- Strategic roles in the Marketing, Sales and Market Intelligence;- Developed and launched new products and platforms digital for the markets of: home appliance, domestic utility, low class furniture and construction;- Building strategic aliances;- Planning & portfolio management.www.grupoeletrolar.com.br

- Support and defend the profitability and growth of the portfolio;- Develop, maximize and achieve the expected revenue from my portfolio through continuous innovation, effective leadership and strategic guidance;- Build new relationships and prospecting for new business, expanding contacts in the industry and identifying new market opportunities.- Responsible for conducting individual performance (Product, Sales and Mkt Managers - currently 05), sales team (11 direct collaborators - sales/mkt coordinators and executives) and support areas to create a high performance culture;- Responsible direct for achieving the goals of the Construction Portfolio, today formed by trade shows: Feicon Batimat SP and Northeast, Equipotel, Febrava SP/NE, Expolux SP/NE, Movexpo and Expo Sustainable Architecture.www.reedalcantara.com.br

- Responsible for managing events: Glass South America, GPD – Glass Performance Days, Pet South America, R+T South America and for the re-launch of ExpoSustentat in Brazil.- Responsible for planning and implementing sales strategies with the managing director.- Responsible for the establishment of guidelines, processes and sales process.- Responsible for establishing and managing goals, objectives and projections for the sales team; - Responsible for designing, recruit, manage, train and lead the sales team, formed by 02 senior sales coordinators and 03 sales executives.- Developed, evaluated and realized a new project, Solar Glass Expo, parallel event to Glass South America. www.nm-brasil.com.br

- Responsible for department of sponsorship, with a portfolio of 110 events per year in Brazil and Latin America which represents annual sales $10 MR. (50% of total revenues Brazil)- Responsible for establishing and managing goals, strategies, KPI's projections, policies and incentives for sales staff, reporting directly to the Regional Director in the U.S..- Responsible to organize, recruit, manage, train and lead the sales team of 15 executives, including 04 managers.www.iqpc.com

- Responsible for 80% of company sales, managing events such as: Kitchen & Bath Expo, FCE Pharma, FCE Cosmetique, Glass South America and Analitica Latin America, which markets include construction, pharmaceutical, cosmetic, laboratory and chemical.- 20% substantially improved the company's total revenues in 2010.- Responsible for planning and implementing sales strategies along with managing director.- Responsible for the establishment of guidelines, processes and sales process.- Responsible for establishment and management goals, objectives and projections for the sales team, consisting of two sales coordinators, a sales executive and an assistant.- Responsible to organize, recruit, manage, train and lead the sales team ( 03 senior sales coordinators and 02 sales executives );.- Participated in events held in Brazil and abroad, to prospect for customers, visitors, partners, and promote the events. In 2009 and 2010, international travel to: USA, Germany, Finland, Italy, India, Dubai, Spain, France, Holland and Switzerland.- Developed and evaluated new projects as Expo4Health and PME Summit.www.nm-brasil.com.br

- Responsible for customer service quality control for a portfolio of approximately 100 customers.- Specialized in a SWOT analysis approach, to spot opportunities and threats, and built stronger and long-lasting customers relationships with key clients. - After one year I increased my customer portfolio satisfaction by a whopping 45%, by constantly monitoring my customer’s needs and improving their shipment quality and on-time metrics. In July of 2007 I received “ The Purple Promise” Certificate for accomplishing 100% Customer Satisfaction Commitment.Bay Area - San Francisco - USAwww.fedex.com

Expofair - management company - Co-founded Nutratech - nutraceutical and biotechnology international fair and forums, which was a pioneering event in this topic. - The event was acquired by Promotrade Expo in 2002.Impacto- Along with two partners I co-founded a company specialized in booth assembly.