Alexandre Coury Email & Phone Number

Meudon, Fr

Courbevoie, Île-De-France, France

• Define and monitor strategic indicators for the Private Major Accounts segment.• Provide strategic support to sales managers through targeted ad-hoc analyses.• Analyze competitiveness indicators to optimize commercial profitability.• Assist in and optimize the preparation of sales training programs.

Vélizy-Villacoublay, Île-De-France, France

• In-Depth Exploration of Online Visitor/Buyer Journeys: Meticulous analysis of website sessions to decrypt user behavior and identify the most relevant traffic sources for optimization, shaping an optimal user experience.• Strategic Performance Evaluation: Measurement of the effectiveness of various acquisition strategies implemented to provide strategic insights and points of improvement to different teams, thus contributing to the overall optimization of processes.• Creation of Automated Dashboards: Skillful synthesis of analyses and recommendations through automated dashboards, providing operational teams and management with a clear and quick view of key indicators.• Orchestration of Acquisition Campaigns: Design, deployment, and optimization of new audience acquisition tactics.• Active community canvassing to promote our products in a targeted environment with high conversion rates.

Paris, Île-De-France, France

• Strategic content management (Coordination and orchestration of site content, supervision of promotional operations, etc.)• Design and deployment of innovative communication tools (Development of sales materials, refined management of brand image, creation and animation of exclusive communities, etc.)• Mastery of the design of fully personalized websites on the WordPress platform, defining new standards in digital excellence.• Advanced expertise in SEO optimization and advanced management of Paid Advertising (SEA), helping to boost the visibility and notoriety of companies.

Paris, Île-De-France, France

• Design and development of commercial proposals (Creation of tailor-made models in collaboration with creative teams, aiming for optimal customer conversion).• Mastery of strategic competitive intelligence on market developments, particularly in the sophisticated field of video advertising (instream, outstream, CTV).• Strategic advice and proactive support to the sales team in planning exclusive customer events, ensuring an exceptional experience for our partners.• Refined adaptation of international sales materials and creation of local promotional materials, to reflect a leading brand image.• Management and in-depth monitoring of customer case studies, highlighting our expertise and commitment to customers.

Paris, Île-De-France, France

• Development and improvement of digital campaign strategies (Design, Briefing, Analysis, Optimization, etc.) to guarantee an optimal digital presence.• Rigorous performance analysis and competitive intelligence to provide strategic recommendations based on an in-depth understanding of market dynamics.• Creation and optimisation of communication processes, introducing productivity tools to strengthen operational efficiency.• Supervision and coordination of digital events such as webinars to exponentially increase company visibility.

Paris, Île-De-France, France

• Development and improvement of digital campaign strategies (Design, Briefing, Analysis, Optimization, etc.) to guarantee an optimal digital presence.• Rigorous performance analysis and competitive intelligence to provide strategic recommendations based on an in-depth understanding of market dynamics.• Creation and optimisation of communication processes, introducing productivity tools to strengthen operational efficiency.• Supervision and coordination of digital events such as webinars to exponentially increase company visibility.

Paris, Île-De-France, France

Master'S Degree, International Marketing And Communications

Es Baccalaureate

High School Diploma