Alexandre Grigoleto Dos Reis Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Channel and new customers developmentBusiness consultant for industryCommercial planning and executionBusiness inteligency, data information technologyNew buisness and platformsStrategic management, brand positioning, multichannelKPI´s management, sales funnelTeams and peopple managementSellout, share, ND, WD, turnover, trade, price elasticity, mix, promotion, execution as trigger to increase sales and efficiency

São Paulo, São Paulo

In charge of marketing, e-commerce, digital, public relations, trade, and merchandising (74 collaborators)Implementation of new processes, as well as enhancements to corporate management and cultureThird party brands strategic management and marketing plans (more than 150 international suppliers/partners)Budget (A&P and operational), margins, p&l, goals and objectives definitionPortfolio management for over 1,200 SKUsMain brands: Paulaner, Voss, Santa Carolina Wine, Norton wine, Dalmore, Jura, Pata Negra Wine, NietoLeader of the marketing department's S&OP implementation and managementAcquisition of new strategic suppliersE-commerce implementation

São Paulo Area, Brazil

Responsible for Brazilian business unit (marketing, commercial, financial, supply chain)Develop strategic plan for sustainable growthManage more than 3.000 sku’sCreate and development new source of businessIn less than one year reverted drop tendency to increase figures in a recessive market

São Paulo Area, Brazil

Development of 3rd party brands such as Jagermeister, Disaronno and Tia Maria businessResponsible for marketing, trade and commercial set up programsFocus on customized brand building and distributionChannel developmentNew partnerships developmentInternational relationship with LATAM distributors

Bacardi Marketing Manager

- Department restructuring and creation of a marketing culture in the company- Training and education of department personnel and implementation of processes and tools- Responsible for the insertion of the marketing department in the company’s strategic planning- Implementation of innovational processes and new products launch- New market positioning and communication plan: brand revitalization- Development of a BTL platform as brand building- New brand identity- Regain market leadership from global brands- A 7% increment in revenues despite a 10% decrease in the market

Upgrading my academics

• Campari: 11% increase in 2007, becoming the group's biggest volume globally; new positioning and advertising campaign - TV, Magazine, and Internet; creation of a fashion platform as a brand-building activity; creative merchandising initiative.• Dreher: a 12 million liter increase in volume led to an increase in market share (30% to 38%), increases in brand awareness and advertising awareness (top of mind - 70%), and a strengthening of brand equity. Additionally, a new brand identity and packaging, as well as many TV and radio ad campaigns, were implemented.• Cynar: refresh positioning and ‘copy strategy’, new TV, outdoor, and print advertising campaign, 17% rise in just one year from 2004 to 2005.• SKYY Vodka: Brand launch project, media development (magazine, outdoor, newspaper, and internet), PR activities

Product ManagerBrands: Kinder Ovo, Kinder Bueno, Kinder Chocolate and Nutella- New communication strategy implementation- A 13% growth in revenues year-end (net margin increase of 15%)

Senior Executive – Client Relations- Main clients: Quaker, Ambev, Pepsi, Clorox, Arcor, Hurshey’s/Visconti, Santher, Davene, Schering Plough, Pom Pom, Kolynos, Sadia, Cargil, Ypioca, Cadbury, Novartis, Hoechst, etc.- Contribute to the closing of the company’s largest contract to that time – Brahma/Ambev

Continued Education, Marketing

Bachelor Degree, Advertising & Marketing