Alexandre Larouche is an architect, based in Guadalajara Mexico. Originally from Québec Canada, he studied in architecture in Montréal and Grenoble (in France) and finished with honors. After his studies, he moved to Mexico to study Arts. Seeing the city’s potential for young artists and entrepreneurs, he quickly decided to start his own atelier “Entre+ architects”. An Architects firm specialized in architectural design, but also investigates the potential of new technologies in the construction field. From parametric to virtual reality, Alexandre wants to be a leader in the introduction of these new technologic tools in architecture. Alexandre recently won the 2018 “CGarchitects” Unreal Engine Experience award, for one of his 3d virtual reality projects.His specialty and passion have always been centered on the development of original concepts that are out of the ordinary. From the creation of imaginary virtual environments to the modeling of ready-to-build buildings, his interest has always been the complete immersion and emotional experience of the user in their environment. The discovery of surprising details, the appearance of exceptional points of view and spatial appropriation are the engines that drive his creativity. Having set up his own architecture and virtual reality firm (Entre+), with his 8 employees and collaborators, he knows how to direct and verbalize an idea until its completion. Drawing the words and desires of customers also has great importance in its achievements.When he is not busy working, he trains in martial arts and enjoy extreme sports such as mountain bike.