Alexandre Léonard

Alexandre Léonard Email and Phone Number

Key Account Manager leading the western corporate accounts @ Bel
Alexandre Léonard's Location
Montreal, Quebec, Canada, Canada
Alexandre Léonard's Contact Details

Alexandre Léonard work email

Alexandre Léonard personal email

n/a
About Alexandre Léonard

Alexandre Léonard is a Key Account Manager leading the western corporate accounts at Bel. They possess expertise in customer insight, market analysis, marketing research, segmentation, market research and 6 more skills. They is proficient in Perfently bilingual French/English and Functional Spanish.

Alexandre Léonard's Current Company Details
Bel

Bel

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Key Account Manager leading the western corporate accounts
Website:
groupe-bel.com
Employees:
5654
Alexandre Léonard Work Experience Details
  • Bel
    Key Account Manager
    Bel Jan 2021 - Present
    Montreal, Quebec, Canada
    -Maximize assortment/shelf presence and optimize pricing & promotions to reach sales growth targets while aligning customer’s objectives with the company’s vision-Manage the trade budget for my accounts as to attain sales and profitability goals for all brands directly within company’s trade management tool (XTEL: enter all promotions and commercial agreements, maintain assortments and every day shelf prices)-Lead all client meetings on my accounts (category reviews, negotiate commercial/merchandising agreements, present innovations /marketing programs and activate identified opportunities for greater business efficiency)-Report to upper management on forces that can impact tactical budgets and strategic direction of my accounts-Work with Demand Planning team to approve full year / year-to-go forecasts by validating baselines and upcoming promotional volume / incremental demand -Communicate customer activities to the Field Sales teams and collaborate in establishing retail execution priorities -Reconcile customer deductions/post audits and work with Finance team to contest invalid claims with customers
  • Bel
    Senior Sales Analyst - Trade Promotion Roi Specialist
    Bel Nov 2014 - Dec 2020
    Montréal, Québec
    -Analyze performance of most trade promotions (3 core brands, 5 secondary brands) to measure their efficiciency versus their cost in order to make recommendations aligned with strategic objectives (drive volume, gain profitabilty, spur product trial, etc).-Process all the retailer billing associated with all trade promotions in order to: match the costs to the right promotions, confirm the agreed upon rebate was allocated to the retailer and finally effectively determine the ROI of most promotions.-Liaise with distributor to get refunded for erroneous billing.-Use Nielsen and Ad Dynamics data to build and deliver various analyses (business reviews which include promotional recommedations, listing opportunities, delisting defense, competitive analyses, etc).-Principal intermediary for all matters relating to Nielsen and Ad Dynamics (database maintenance, contract negotiations, etc).
  • Groupe St-Hubert - Division Détail
    Category Analyst
    Groupe St-Hubert - Division Détail Jan 2013 - Oct 2014
    Boisbriand, Qc
    -Use various data sources (Nielsen, Ad Dynamics databases, internal shipment data, internet research, etc) to build and concise present analyses focused on strategic priorities with actionable recommendations for different internal departments (sales, marketing, finance, senior management) -Analyses can vary from gaining or defending a listing, finding low hanging fruit to completely new opportunities, new product development, pricing and promotional mix strategies to market expansion (English Canada/US) -Assist key account directors in their client presentations in what pertains to market data -Continuously liaise with Nielsen in regards to database maintenance which includes item reclassifications requests and data quality investigations to help them maintain clean and accurate data
  • Nielseniq
    Market Analyst
    Nielseniq Jun 2008 - Dec 2012
    -Pool various data sources (client databases, publications, internet and other Nielsen outputs, etc) to build and present analyses focused on the clients‘ strategic priorities with actionable recommendations and quantifiable ROIs -Provisional client training on Nielsen MarketTrack basics-New business development Quebec and Maritimes markets
  • Billabong Canada
    Sales Analyst
    Billabong Canada May 2005 - Jun 2008
    -Develop and prepare periodic sales and financial reports to support the Sales Department-Draft specific reports to monitor trends and potential sales opportunities with the ability to make recommendations -Assist the National Sales Director with both forecasting and planning for all clothing divisions-Preparing seasonal clearance deals and supervising their execution

Alexandre Léonard Skills

Customer Insight Market Analysis Marketing Research Segmentation Market Research Consumer Behaviour Analytics Competitive Analysis Marketing Strategy Nielsen Shopper Marketing

Alexandre Léonard Education Details

Frequently Asked Questions about Alexandre Léonard

What company does Alexandre Léonard work for?

Alexandre Léonard works for Bel

What is Alexandre Léonard's role at the current company?

Alexandre Léonard's current role is Key Account Manager leading the western corporate accounts.

What is Alexandre Léonard's email address?

Alexandre Léonard's email address is al****@****sen.com

What schools did Alexandre Léonard attend?

Alexandre Léonard attended Champlain College.

What skills is Alexandre Léonard known for?

Alexandre Léonard has skills like Customer Insight, Market Analysis, Marketing Research, Segmentation, Market Research, Consumer Behaviour, Analytics, Competitive Analysis, Marketing Strategy, Nielsen, Shopper Marketing.

Who are Alexandre Léonard's colleagues?

Alexandre Léonard's colleagues are Jesús Rodríguez Fernández, Gilles Pollin, Vy Tran, Aurélie Perrin, Joyce Lottin, Fahima Beddar, Félicien Dayras.

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