Alexandre is a Marketing Manager at 50 Rebels, responsible for the digital presence of the brand, as well as the management of several marketing campaigns.Simultaneously, Alexandre is a Lecturer at the School of Tourism and Maritime Technology in Peniche. Invited to lecture during the second semester of the 2023/2024 academic year, Alexandre teaches Service Marketing and Destination Marketing to bachelor students in Tourism Marketing.Alexandre holds a master's degree in Marketing and Tourism Promotion from ESTM of Politécnico de Leiria. In his dissertation, he investigated neuromarketing applied to tourism promotion through the Eye Tracking technique.