Alexandre Nowaczyk Email & Phone Number

Barcelona, CT, ES

Barcelone, Catalogne, Espagne

Within the marketing team, I was leading the website related projects which consisted in: - Defining a strategy aligned with the company goals for a sustainable growth- Growing the conversion rate of the website from the top to the bottom of the funnel. This was achieved through various tests using conversion rate optimisation. Overall we had a +40%.

Barcelone, Catalogne, Espagne

I was managing the performance marketing team at Criteo consisting in a Search and Display specialist as well as a Social media ads specialist. During this experience I was in charge of:- Defining and implementing the SEA strategy- Defining and implementing the paid social strategy to support local and global initiatives - Reporting on performance KPIs.

New-York, Remote From Berlin And Barcelona

I joined the startup at its very early stage to develop their SEA strategy:- Keyword research- Account Creation- Optimization- ReportingWhile the company grew, the account grew with it:- Expansion of the account according to the company's needs- Scaled the channel to 10x at a stable CPA over the last 6 months- Ad-Hoc Analysis (market and service.

Région De Berlin, Allemagne

Within the BI team I had the opportunity to develop the wider marketing team's reporting system:- Identification of needs and impactful metrics which required coordination over 3 timezones (US, EU, AU)- Automation of omni-channel reporting using Supermetrics- Implementation of tracking of marketing platforms through Google Tag ManagerI was also in charge.

Berlin

I started out as a Paid Search Specialist:- Managed Google Ads and Bing platforms for 5 Markets for a monthly spend of over 100k €- Efficiently grew the channel- A to Z Optimisation: from creative copywriting to landing page design- Managed to reduce CPA by over 20% while increasing sales- Created an in-house automated platform reportingI also started.

Région De Berlin, Allemagne

Consistently met my short and long-term targets of conversion and cost per acquistionMonitoring of large paid search accounts (>2M€spend/month):- Account optimization and analysis of performance- Reduced broad traffic by 10% using automation- Ad-hoc analysis

Région De Berlin, Allemagne

Planning and implementation of the SEA campaigns from scratch (budget: 100 000€/month). Analysis of the performance and optimization. Market analysis. Assistance for the display and social campaigns.

Paris

In charge of the customer's data in order to monitor emailing campaigns for 50 shows. Emailing optimization. Part of an intern audit of the CMS that includes 50 websites in a transition context: benchmarks, analysis, optimization of the user's experience & interface.

Monitoring of the field commercial performances and weekly report to the client (Heineken). Data analysis and making of the activity reports. Operational and logistics support of the field operations. Monitoring of a merchandising campaign (Budget: 80 000€)

Région De Paris, France

Responsible for Green Room Session (Heineken). In charge of the relationships between the client, the agency and the service providers. Management of an online editorial platform and production of the newsletters. Monitoring of the social media campaigns and tools. Data analysis on the website's traffic. Definition of an SEO strategy (metas.

Marseille

Management of a 4 people team, visual creation, community management, content management, radio animation.

Région De Marseille, France

Organisation of a student comics festival (8000 visitors), website creation, visual creation, community management.