Alexandre Odorizzi Email & Phone Number

Greensboro, Nc, Us

Greensboro, North Carolina, United States

Curitiba, Paraná, Brasil

- Lead business intelligence projects for sales and marketing in the Parts and Services area. The position´s main purpose is to lead the organization toward a data-driven culture, developing sales effectiveness and marketing automation solutions that drive revenue growth.- Responsible for approving budget allocation, defining project development strategy, delegating and monitoring team members’ assignments to guarantee final delivery according to planned scope.- Developed a sales intelligence platform for Parts and Services based on customer Data Analytics to identify potential sales leads. Partnership with Volvo dealers to test and implement marketing automation in the sales process.- Implemented an integrated Data Platform in partnership with internal areas and external partners that enabled the development of new Business Intelligence & Analytics solutions (Machine Learning projects, Sales and Marketing dashboards, Market Reports). - Responsible for monitoring Aftersales commercial KPIs and managing sales incentive policies for the dealer network.- In charge of Latin America market analysis and sales forecasts for Parts & Services: analyze internal and external data to guide strategic decisions regarding sales planning, product development, and go-to-market strategies.- Responsible for budget planning and management for the Aftersales Commercial area in Latin America.

Curitiba, Paraná, Brasil

- Leadership of Sales, Marketing and Innovation teams.- Implemented a new sales process with focus on high quality leads generation by applying inbound and outbound marketing strategies. Results: 58 new contracts in 12 months (+105% increase compared to previous year).- Responsible for company´s organic growth on new parking management contracts celebrated with shopping malls, hospitals, corporate buildings and universities. Implemented financial analysis process for new contracts: cash flow, IRR, NPV, capex, net profit. - Responsible for marketing communication planning and execution: digital marketing, sales support materials, branding and visual identity.- Leadership of the GarageLab, innovation area created to reimagine the use of parking lots for new demands (e.g. last-mile distribution, mobility solutions, electric vehicles charging, on demand vehicles rental).

São Paulo, Brasil

- Developed business plans with focus on revenue growth: sales efficiency projects, customer segmentation based on data, new business models development, competitors’ analysis. Results: +74% of revenue growth in 2 years (2018-2020).- Implemented Pre-sales team to prospect and qualify leads, supported by digital tools and Data Analytics to maximize productivity and assertiveness. Results: sales conversion rate increased by 50%.- Developed new CRM platform and sales funnel metrics for the entire buyer´s journey. Created new sales training and guidelines to the commercial team.- Implemented customer satisfaction program (NPS methodology) and customer journey mapping.- Implemented Sales Operations department, a new area responsible for Pricing, Contracts Management and Business Intelligence.- Managed projects with cross-functional teams to improve pricing strategy and profitability. Implemented financial KPIs to ensure pricing performance and investment efficiency.- Leadership of integrated marketing communication plans involving digital marketing, advertising, events and press relations.

Curitiba E Região, Brasil

- Developed a commercial intelligence platform for Services sales, applying predictive analytics to identify the ideal offer to each customer. Results: direct marketing sales conversion rates increased from 1.2% to 6.4%. This project was awarded a Volvo innovation prize and other renowned Data-Driven Marketing prizes in Brazil (ABEMD) and Latin America (DMA ECHO Awards).- On-site training to the dealer network, coaching sales managers to get insights from the commercial intelligence platform.- Implemented Database Marketing program: internal and external data sources integrated in a common platform, delivering a 360º customer view that enables Volvo to personalize customer communication, on a one-to-one approach.- Implemented sales incentive and customer loyalty programs, contributing to services revenue increase.- Leadership of product launch plans in Latin America, coordinating activities in different countries: Brazil, Argentina, Chile and Peru.- Developed integrated marketing campaigns in partnership with the dealer network.- Coordinated digital marketing activities for Volvo Trucks: leads generation strategy, social media management, new apps development, sales promotions (e-commerce).- Branding manager for Latin America: responsible for promoting Volvo’s values and brand identity to employees, dealers, and customers.

Curitiba E Região, Brasil

- Developed integrated communication plans: 360º campaigns involving digital marketing, advertising, point of sales materials, events, and press relations.- Coordinated external agencies and internal teams from brief to final delivery.- Managed brands presence on digital channels: social media, websites, apps and digital interactions in launches, exhibitions, and events.- Implemented global communication projects in Latin America: new website launches, product special series, new logos, and visual identity updates.- Coordinated photo and film production for product launches and institutional campaigns. Development of Image Bank portal (CNH Tools).- Leadership of product launch plans, working in partnership with Product Marketing and Commercial areas to develop launch communication kits: product brochures, photo and video, website updates and social media strategy, media plans, point of sales materials, regional and national events.

Curitiba E Região, Brasil

Master Of Business Administration (M.B.A.), Marketing

Social Media Marketing

English Language And Literature/Letters

General English Course - Advanced Level - from Aug. to Dec. 2012

Bachelor'S Degree, Business Administration And Management, General