Alexandre Peniche

Alexandre Peniche Email and Phone Number

Marketing | Planning | Strategies | Management | Events | Live Marketing | Sponsorship @ Joy Live
Alexandre Peniche's Location
Curitiba, Paraná, Brazil, Brazil
About Alexandre Peniche

Bachelor's degree in Business Administration with 10+ years of experience in the marketing market (Sports and Live Marketing), having worked together with clients from several segments like Wise Up, Oi, Cisco, Universidade Estácio de Sá, Ambev, Souza Cruz, Cyrela, etc. Also managed projects in worldwide events such as 2014 FIFA World Cup and 2016 Rio Olympic and Paralympic Games, Rio Open Tennis, Rock in Rio and Florida Cup.Partner during 3 years on a food franchise, lead of HR, Stock Control and Finance areas.Marketing | Sports Marketing | Live Marketing | Consulting | Entertainment | Sponsorships | Event Planning, Management & Execution | PMO

Alexandre Peniche's Current Company Details
Joy Live

Joy Live

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Marketing | Planning | Strategies | Management | Events | Live Marketing | Sponsorship
Alexandre Peniche Work Experience Details
  • Joy Live
    Atendimento
    Joy Live Nov 2022 - Present
    Curitiba, Paraná, Brasil
  • Porto Do Sabor
    Business Owner
    Porto Do Sabor Oct 2019 - Mar 2022
    Rio De Janeiro, Brasil
    - HR Management (Recruitment and Selection, Training of new employees, Dismissals, People management);- Stock Control;- Financial (Accounts Payable and Accounts Receivable Reconciliations, Preparation and control of Cash Flow and Income Statement);- Strategic Planning.
  • Bp One Group
    Project Manager
    Bp One Group Dec 2017 - Dec 2019
    Rio De Janeiro, Brasil
    - Project Manager based in Rio de Janeiro;- Development of briefings, communication planning, internal communication actions and employee incentive programs;- Event production;- Negotiation with suppliers;- Budget control;- Hospitality programs;- Activation's analysis.
  • Octagon Saudi Arabia
    Project Manager
    Octagon Saudi Arabia Feb 2017 - Aug 2017
    Riyadh, Ksa
    - Initial part of the Saudi Arabia Vision 2030 Project - Sport pillar, where together with the Saudi Arabian Olympic Committee, the Kingdom seeks through major events to make its inhabitants more physically active;- I was part of the 1st Octagon team that was present in the Kingdom, with the main objective of creating, planning and executing running events such as Corporate's Run and Night Run's (exclusively for women, following the country's laws);- Creation, Planning and Execution of Events;- Negotiation with stakeholders and venues;- Budget Management;- Hospitality Programs for VVips;- Ticket Management;- RFPs;- PMO.
  • Octagon Brasil
    Sr Account Executive
    Octagon Brasil Jan 2015 - Dec 2016
    Rio De Janeiro, Brasil
    Rio 2016 Olympic and Paralympic Games Project - Clients: Cisco & Estácio de Sá University.Estácio:- Strategic planning to activate Estácio's support for the Olympic Games; - Approvals with the Rio 2016 Games Organizing Committee; - Conceptualization and production of events related to the Games in order to publicize Estácio's sports platform and the university's Athlete Team;- Conceptualization and production of the Estácio stand at the Rio Open 2016 (the largest tennis tournament in Latin America); - Development of internal activations to encourage employees throughout Brazil; - Management of gifts, uniforms and tickets; - Hospitality Program during the Games with delivery of tickets, gifts, transport service and accompanying guests in the competition arenas.Cisco:- Interlock with the Rio 2016 Organizing Committee for approvals, negotiations and relationships; - Credentialing of the team; - Gifts management (order, approval, allocation and deliveries); - Uniform management (order, approval, allocation and deliveries); - Hospitality Program (Ticket Management; Accommodation Management; Land Logistics Management: - Leader of the Torch Relay Project, having accompanied Cisco employees who carried the torch across the country; - Leader of the PR Workshop Project.
  • Octagon Brasil
    Pl Account Executive
    Octagon Brasil Apr 2014 - Dec 2014
    Rio De Janeiro
    2014 FIFA World Cup Project - Clients: Wise Up and Oi.Planning, development and activation of 2014 FIFA World Cup Oi’s Hospitality program (on site and off site stadium), which included: - Strategy definition, logistics and distribution plan for large quantity of tickets; - 2014 FWC Hospitality Strategy definition with scenarios analysis and management of the official FIFA hospitality programs for national guests spread across 4 cities. Management of 11 Meeting Points for more than 3,000 national guests spread across 6 cities; - Project financial management with budget management & allocation, flow building and control, being the main point of the project concerning this subject; - Activations planning with creative ideas concepts; - Staff Plan management, being responsible for all the logistics routes for 12 members of the Oi’s FWC core team. More than 110 air tickets and 15 different hotels across 6 cities managed with flawless delivery execution;Consultancy for Oi’s sponsorship activation at 2014 FIFA Fan Fest during 2014 FIFA World Cup: - Activations planning with Commercial Display creative ideas concepts; - FIFA and Host Cities political relationship and management; - Cities recommendation for activation;Wise Up:- Development of lead generation programs for Wise Up's commercial department;- Conducting sponsorship recall surveys;- Ticket and promotion management;- Sponsorship activation.
  • Octagon Brasil
    Jr Account Executive
    Octagon Brasil Aug 2013 - Mar 2014
    Curitiba, Brasil
    Wise Up account executive during 2014 FIFA World Cup planning, responsible for:- Strategic planning of communication and activation of sponsorship;- Creative Briefings of campaigns;- Weekly meetings with FIFA executives and the World Cup Organizing Committee to approve activations;- Activations in FIFA events, with booths in the World Cup Offical Draw;- Development of lead generation programs for Wise Up's commercial department;- Conducting sponsorship recall surveys;- Ambush Marketing/Brand Protection Management;- Ticket and promotion management;- Attended in FIFA Marketing Workshop.
  • Octagon Brasil
    Intern
    Octagon Brasil Mar 2013 - Jul 2013
    Rio De Janeiro, Brasil
    - 2013 FIFA Confederations Cup Accreditation Lead;- Over than 2000+ names, from 6 different big clients accredited and approved by FIFA through a personalized system.
  • Glaxo Smith Kline
    Jr Buyer
    Glaxo Smith Kline Dec 2011 - Mar 2013
    Rio De Janeiro, Brasil
    - Support to the Pharma and Consumer divisions;- Marketing dedicated Buyer in the purchase of promotional materials, gifts and advertising for brands such as Sensodyne, ENO, Sonrisal, among others, in addition to BUs such as Vaccines, Primary Care and HR;- Support to the areas of Events, Training and Sales for negotiation with agencies and production companies for medical congresses and Sales conventions;- Dedicated buyer of the company's Board of Directors in the management of the company's fleet;- Electronic Auctions;- Negotiations & Quotations.
  • Glaxo Smith Kline
    Procurement Intern
    Glaxo Smith Kline Feb 2010 - Nov 2011
    Rio De Janeiro, Brasil
    - Support to Consumer Division;- Dedicated Marketing Buyer, in the purchase of promotional materials, gifts and advertising for brands such as Sensodyne, ENO, Sonrisal;- Contact with suppliers for electronic auctions;- Negotiation with suppliers in search of the best price for the Company.

Alexandre Peniche Education Details

  • Pontifícia Universidade Católica Do Rio De Janeiro
    Business, Management, Marketing, And Related Support Services
  • The Oxford English Center
    The Oxford English Center
    Teaching English As A Second Or Foreign Language/Esl Language Instructor
  • Cultura Inglesa
    Cultura Inglesa
    Teaching English As A Second Or Foreign Language/Esl Language Instructor

Frequently Asked Questions about Alexandre Peniche

What company does Alexandre Peniche work for?

Alexandre Peniche works for Joy Live

What is Alexandre Peniche's role at the current company?

Alexandre Peniche's current role is Marketing | Planning | Strategies | Management | Events | Live Marketing | Sponsorship.

What schools did Alexandre Peniche attend?

Alexandre Peniche attended Pontifícia Universidade Católica Do Rio De Janeiro, The Oxford English Center, Cultura Inglesa.

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