Alexandre Precania Email & Phone Number

Liège, Wal, Be

Liège, Wal, Be

Seraing, Région Wallonne, Belgique

Led a change and innovation project as part of the Master's thesis, focusing on the launch of a cutting-edge diagnostic platform in the dairy market.Main Achievements:Context Analysis:• Conduction of a comprehensive analysis of the market context.• Benchmark of key competitors in the industry.• Successful initiation of prospecting efforts through cold calls and emails, resulting in over 10 meetings with major stakeholders in the value chain.• Definition of the… Show more Led a change and innovation project as part of the Master's thesis, focusing on the launch of a cutting-edge diagnostic platform in the dairy market.Main Achievements:Context Analysis:• Conduction of a comprehensive analysis of the market context.• Benchmark of key competitors in the industry.• Successful initiation of prospecting efforts through cold calls and emails, resulting in over 10 meetings with major stakeholders in the value chain.• Definition of the working process segment and identification of key differences.Strategy Establishment:• Creation of a Product Value Proposition Map and Business Model Canvas.• Development of a value-based pricing strategy.• Implementation of automated pricing tools for the company and beneficial tools for end-users.Branding:• Management of a tactical marketing project resulting in an impactful logo.• Orchestration of an animation explaining the innovative product’s integration into the current value chain. Show less

Master'S Degree, Management Sciences With A Focus On Intrapreneurship And Management Of Innovation Projects

Erasmus, Business And Governance

Bachelor'S Degree, Business/Managerial Economics