Global product marketing management for Siemens Healthineers SOMATOM Force, Dual Source CT technology and advanced visualization solution syngo.via Frontier

Global product marketing management for Siemens Healthineers SOMATOM Confidence® RT Pro and SOMATOM Definition AS Open RT Pro

Objectives: - Increase Siemens CT turnover and market share by securing installed base and winning over competition installed base. - Support & develop close relationships with customers to increase sales by understanding and anticipating customer needs while enlarging business deals with multimodality approach. - Creation of marketing tools such as product presentation and positioning and customer segmentation. - Increase customer satisfaction by supporting paper publication and new clinical application development. - Promote CT scanners during major radiology congresses such as JFR and RSNA. Accomplishments: - Successful launch of 3 new CT scanners.- Successful launch of a new advanced applications server

Objectives: - Strategy definition: market study, playbook, cross-modalities analysis.- New product definition & introduction: business cases, suppliers negotiations, product validation, price & service strategy definition, sales tools definition.- Follow up & sales support: sale specialists’ formation plan definition, customers & modalities sales specialists’ presentations elaboration, presence on major radiology congresses such as the ECR and JFR... Accomplishments: - Turnover 2006: 4M$: +86% growth versus 2005- Portfolio simplification: from 70 to 40 products.- Definition of « Solutions » strategy to gain added value.- Clinical applications packages development- Support to new service strategy in order to gain customer satisfaction

- Web communication manager (html pages elaboration, flash animations. Local pages validation).- Support to sales tools development (competitive analysis table creation, market studies, marketing tools definition)