Alexandre Roubtsov, Mba Email & Phone Number

Montreal, Qc, Ca

Montréal, Quebec, Ca

San Francisco, California, Us

Achievements: • Helped MaintainX achieve $1B in valuation in their latest funding round• In one year, doubled organic traffic• Helped increase lead volume by 50%• Implemented software such as Iterable, Demandbase and MutinyHQ• Built from the ground-up process for lead tracking and multi-touch attribution• Built budget management processResponsibilities:- Managed Marketing Operations team- Marketing team’s technology stack management and administration- Developed the company's marketing software implementation roadmap - CRM Administration (SalesForce)- Client and prospect database development and management- Marketing Department’s support of international law and compliance - Marketing Automation Management and team members training (Hubspot)- SEO content strategy implementation- Technical SEO management- Executed on Inbound Demand Generation strategies- Built and implemented Account Based Marketing strategies - Web programming and support of the corporate CMS platform- Responsible for the department's web data analysis and tracking- Built marketing team dashboards and analytics for the funnel analysis

Quebec, Quebec, Ca

Biggest Achievement:- Achieved 150% of leads generation targets.- Setup marketing automation system (Hubspot) - Launched new website and blog - Within 2 years doubled organic traffic- Tripled website conversion rateResponsibilities:- Development and execution of Digital Marketing Strategy- Built and executed demand generation strategies: Search, Display, and Social channels- Marketing and SDR teams training and management- Marketing and sales departments technology stack management and administration- CRM Administration (SalesForce)- Client and prospects database development and management- Clients and Prospect data base management strategies development and implementation- Marketing Department’s support on international law - Marketing Automation Management and team members training (Hubspot)- Developed and implemented customers/prospects engagement strategies for the website and blog- Built and implemented Account Based Marketing strategies - Implemented Social Marketing strategy development- Web programming and support of the corporate CMS platform- Graphics Design (Adobe suite of products)- Responsible for the departments web-data analysis and tracking(Google Analytics, Google Tag Manager and other web traffic software)- Implemented and developed A/B testing strategies for the website- SEO strategy development and execution (on-page and off-page)- Sales Team Operations Support

Boston, Massachusetts, Us

Worked on projects such as:- Implemented domain change for the website- Design and development of Developers Community, eCommerce Portal, Partners Portal, and the website. - Worked on implementation and development of security standards for the digital properties.- Development of SEO strategy for international and NA markets.- Developed roles and responsibilities for digital marketing team. - Development of reports and matrices for upper managementBiggest Achievement:- Increased by over 100% organic traffic and inbound leads generation. - Within 2 years doubled organic traffic- Doubled lead volume and increased website conversion rate to over 5%Responsibilities:- Development of Digital Marketing Strategy for the marketing department- Campaign execution in Marketo- Development and Implementation of Inbound Demand Generation- Paid Campaigns Execution (Search, Display, and Social)- Social Marketing Management- HTML and CSS programming of landing pages and websites- Management of corporate websites (WordPress)- Management of eCommerce portal- Graphics Design (Adobe Photoshop)- Responsible for the departments web-data analysis and tracking (Google Analytics, Google Tag Manager and other web traffic software)- Implementation of A/B testing on the website- Implementation of RTP campaigns (Real time personification)- SEO strategy development and execution (on-page and off-page)- SEO training with in the company

Brossard, Qc, Ca

- Responsible for Marketing Automation and CRM management (Marketo and Salesforce)- SEM campaign management - Digital campaigns management Search, Display, and Social- Organization and execution of email and nurturing campaigns- Development of demand and lead generation strategies- HTML and CSS programming of landing pages and websites- Creation of Email templates- Competitive intelligence gathering. - Management of corporate websites (WordPress and Drupal)- Development and implementation of SEO strategies. - Graphics Design (Adobe Photoshop)- Responsible for the departments data analysis and tracking (Google Analytics, Google Tag Manager and other tools )- Statistical Analysis and Data mining- Manage Call tracking (implementation and administration)- Manage Live chat (implementation and administration)- Content creation

Longueuil, Quebec, Ca

- Managed Pay Per Click (PPC) Campaigns Search, Display, and Social- Developed and implemented SEO strategies- Organization and execution of email campaigns (Lyres email system) - Content writing- Responsible for the Departments web-data analysis and tracking - Statistical Analysis and Data mining- HTML programming- Graphics Design (Adobe Photoshop)- Analysis of industry trends and competitive analysis- Managed marketing coordinators responsible for SEO and PPC- Training program development and execution for junior marketing specialists (PPC, SEO, demand generation, web-analytics….)- Marketing strategy development- Advanced knowledge of enterprise software industry

Longueuil, Quebec, Ca

Master Of Business Administration (Mba), Mba

Certificate, Management

Bachelor Of Arts (Ba), Economics