Alex Soncini brings over 20 years of experience in the digital commerce industry and a passion and appreciation for the accelerated transformation of brands and retailers. With a Computer Engineering, Master's Degree in Project Management, and part of the alumni network of Harvard Business School graduated in the GMP, Alex has participated in hundreds of digital commerce projects spearheading the digital transformation of Fortune 100 companies across diverse industries.A co-founder of VTEX Cloud Commerce Platform, he has successfully propelled the company’s expansion and dominance in Latin America, currently serving over 3,000 online stores in more than 32 countries.Alex has also coordinated the E-commerce Platform Committee of the Brazilian Chamber of Electronic E-commerce for two years and is an international speaker and subject matter expert for main emerging markets digital commerce events. He also gave digital commerce classes at the most prestigious universities and higher learning institutions in South America.