Alexandrea Cassidy is a Chief Marketing Officer at Boundaries Coffee. Colleagues describe her as "Working with Lexi was a joy. As a content creator, she dug into the research, formulated insightful questions and delivered clever, informative and quirky content. She works beautifully on a team and is a thoughtful coworker. With clear goals and objectives, she is highly dependable to deliver in a timely manner. She has the reader in mind and did wonderful work to carry our culture and mission over to our content.", "Lexi has been a key part of helping Brand Guarde launch our content marketing strategies. She was instrumental in launching our blog, social media, and email marketing efforts. I have appreciated her willingness to dive into the unknown of a startup and help us create a unique brand voice in our industry. Lexi's creativity and ability to blend data insights with a focus on the reader is excellent. She has been a joy to work with.", and "Alexandrea (Lexi) has a strategic and creative mind that drives results for her clients. She always brings innovative ideas to the table that help elevate the thinking of her peers and the brands she works with."