Management and development of ETAM group operations in Mexico from set-up including:- Local Joint Venture with Diltex brands (6 ETAM stores + E-commerce / 14 Fiorentina stores + E-commerce)- Wholesale operations (73 Liverpool corners)- Supply chain set up and management - Mexican production set up and management - Expansion and business development

Main responsibilites / projects:• ETAM, UNDIZ and Maison 123 Franchise network (wholesale/distributors) expansion in Asia and Latin America: key markets (Mexico/Chile/Colombia/Central America/Thailand/South Korea/Vietnam//Malaysia/Singapore/Hong Kong/Indonesia/PhilippinesJapan)• Corporate stores retail expansion in Russia subsidiary: from 40 to 100 stores within 2025 (development plan / location scouting & selection / Build up of a Franchise business model and recruitment of franchisees / management of a local expansion manager)• Launch of ETAM in the United States (Department store wholesale partnership build up and launch / Retail store launch / Local structuring - Business entity, Legal, HR, Supply Chain, Assortment / Marketing launch plan / Local E-commerce store launch)• Build up of a Joint Venture with a leading lingerie group in Mexico (Partner selection / Business planning / Structuration / Legal contracts / Retail store launch / Product & Merchandising / Team recruitment and on-boarding / E-commerce store launch / Marketing Launch plan / IT & Accounting set-up / Local manufacturing / Processes & reporting set up)

Responsible for Shanghai Tang global business development and management of existing domestic wholesale and travel retail key accounts

Responsible for managing the existing accounts & for the global development of the travel retail channel.• Channel development strategy definition• Key account management: Grow existing business / Elevate brand image• Organization and management of TFWA Cannes and Singapore trade showsManaged a team of: 1 Area Sales Manager1 Executive1 Sales admin assistant

Experience started as a Sales Executive VIE position for 18 months, then hired full time and promoted to Key Account Manager in July 2013I had the opportunity to gain through these three experiences within one of Pernod Ricard most dynamic affiliates, Asia Travel Retail, a deep knowledge of the Wine & Spirits industry in terms of both products & distribution across a wide array of geographies as well as to build a comprehensive Key Account Management skill set. Main responsibilities:• Management of the DFS regional key account (largest single TR account)• Development & Implementation of Strategic key account plans• P&L / A&P budgeting & management• Sales force management - 25 headcounts • Management of the key regional negotiations (trade terms, space...)

Experience realized in the Luxury Products division of the L'Oréal group, the global n°1 in cosmetics, on the Travel Retail Europe, Middle East, Africa market.I had the opportunity to work on 2 brands with a very different positionning: Biotherm & Helena Rubinstein and on a great variety of product axis (Woman Skincare, Man Skincare, Make-Up, Frangrance). • Construction of the launches 360° marketing plans & of the animation plan• Development of promotion tools (newsletters, call to action, client teasing, gifts, videos, visuals, acessories, sleevers...)• Development of training tools (product geographies, selling cards, t-shirts...)• Merchandising development (design of the animations concepts, spaces & assortment; construction of the planogramms, development of FSU, glorifiers, cash counter displays...)• Development of Travel Retail exclusive sets• Sell-in / Sell-out sales results analysis• Sales forecasts & pricing• Clients & sales force presentations

Screenvision Europe is the European leader in cinema advertising.An experience mixing Business Development, Sales & Marketing on 2 recently created departments.• Development of the international sales & events solutions departments• International coordination with American, Russian & European partners• Marketing of the Events Solutions offering• Cinema advertising campaings selling, planning & follow up• Events campaigns selling, planning & follow up• Client prospection & negotiation• 1 million euros turnover generated

PSA Peugeot-Citröen is among the leaders of the automotive industry.Development of a new leasing service designed for and by the Italian market.• New Leasing service launching dedicated to Italian market• Economic intelligence - Market Survey & Benchmarking• Development & presentation of the sales tools• Preparation of press & outdoor display campaign