Alex Brack Email & Phone Number

Round Rock, Texas, US

• Customer Experience Modernization, Events Management Platform Project
• Lead a team of 15 professionals, incl. project managers, product owners, change agents, CSM in global technology projects.
• Strategized and implemented marketing and sales platforms (CRM, ERP) with AI, ML, and GI, enhancing lead velocity, NPS scores, and operational efficiency.

Round Rock, Texas, US

• Leading the Global Event Technology team, projects include Dell’s largest customer event and its cascade events (attached pipeline of $740M+), largest internal event (complex requirements and variations), global.
• Modernizing customers' experience and journey.
• Implementing the new Events Management Platform, powered by Cvent.

Round Rock, Texas, US

• 2nd Rotation: Global Digital Inbound Marketing - Lead Capture and Qualification Product Marketing Manager
• Redesigned global Digital Inbound strategies for B2B, improved digital ROI and customer journey
• Activities generated $800M+ pipeline and 57k SRL globally per year

Round Rock, Texas, US

• 1st Rotation: Partner Marketing, Channel-Global Alliances team, indirect sales motion
• Drove external and internal partners' communication and engagement through storytelling (video, digital, and events).
• Identified improvement opportunities and lead execution to enhance the team’s communication capabilities with partners and customers.

Porto Alegre, Rio Grande Do Sul, BR

Active angel investor in early-stage startups

Porto Alegre, RS, BR

Co-founder and volunteer to build the Alumni Network of top Brazilian Business School

Palo Alto, CA, US

• Ventures team invests in innovative seed and early-stage companies, leveraging our investments with Dell expertise and business units.
• Developed the new financial model for investments decisions
• Sourced deals
• Conducted analysis, modelling and valuation of investment opportunities
• Led industry research and analysis

Babson Park, MA, US

• Analyze the performance of Babson's investments and report to the board.
• Evaluate and recommend new investment opportunities in the private equity arena, mostly venture, buyouts and growth capital investments in limited partnerships.

Salvador, BA, BR

• RIOgaleão Airport is the second largest international airport in Brazil, US$5B project (ODEBRECHT and CHANGI CAG joint venture).
• Designed and implemented customer segmentation project and commercial management plan, utilizing data analytics and data modeling, resulting in a 35% increase in forecasted revenue.
• Analyzed real estate opportunity and made recommendations about the future use of property and investments, resulting in projected revenue >$25M/year.
• Managed a team of three analysts to conduct competitive analysis and formulate new business and commercial strategies, resulting in the addition of eight major accounts gained to the company.
• Proposed strategies to top management and the Board. Developed and published KPIs enabling easier decision-making.
• Identified an opportunity to outsource equipment and eliminated maintenance needs, reducing costs by 10%.

Salvador, BA, BR

• MARACANÃ STADIUM PROJECT is the main soccer venue in the world, reopened for the 2014 World Cup (ODEBRECHT, AEG WORLDWIDE and IMG WORLDWIDE joint venture).
• Led relationships with four soccer clubs, devising strategies for contracts, ticket prices, matches and new opportunities that were responsible for 70% of 2014 revenue.
• Analyzed national ticket prices and recommended changes that resulted in the largest overall audience in Brazil.
• Reviewed and improved operational procedures, such as sectoring, reducing costs by 5% in every match.
• Improved overall Fan Experience from entering the venue, booth and multimedia activations, match day, suites, and departure.

Salvador, BA, BR

• Odebrech Properties is responsible for select and manage Odebrecht S/A real estate investments (Private and public buildings and entertainment facilities).
• Developed and structured the project finance of new projects.
• Analyzed and recommend changes to maximize the profitability of the entertainment portfolio assets, including projects to the 2014 World Cup and 2016 Olympics Games.

Boston, Massachusetts, US

• Lojas Quero-Quero (portfolio company) is the largest retail company in Brazil's southern region.
• Developed and implemented customer activation and reacquisition strategy, resulting in 40% sales increase in two years.
• Redesigned brand image focusing on sustainability.
• Created marketing campaigns (TV, printed, online and direct) and implemented performance evaluation tools.
• Responsible for the internal marketing campaign, including employee goal-setting and performance management.

Boston, Massachusetts, US

• ADVENT INTERNATIONAL PRIVATE EQUITY Portfolio Company, financial services and credit card company
• Implemented CRM project and customer engagement plan, culminating in a 15% sales increase in the project year one.
• Project manager of the Bacen 3.919 regulation adjustment (new federal law), the major change in the industry since 1994.
• Reviewed and developed the business KPI’s.

• Corporate cleaning products start-up
• Created product, production process, and brand; secured client base; and sold the company for a profit of 150%.

Porto Alegre, RS, BR

Grupo RBS is the largest media company in Brazil's southern region. Kzuka is the unit focused on the young public.

Sao Paulo, BR

The world's largest international chamber of commerce.

Strategic boutique firm.

Postgraduate Degree, Artificial Intelligence

Master Of Business Administration (Mba), Finance And Technology

Bachelor Of Business Administration (Bba), Finance And Marketing

Certification, Advanced Marketing, Strategic Planning, New Product Development

Ba, Entrepreneurship

High School