Alexandre Canu work email
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Alexandre Canu personal email
As the Market Leader and Go-to-Market Strategist at Permutive, I have over 20 years of experience in leading sales and business development for media and digital technology platforms (and 25 years in the digital advertising & Adtech landscapes). I am certified in Direct Support Professional (DSP) and Getting Things Done (GTD) methodologies, which enable me to deliver high-quality solutions and services to our clients.My passion is to initiate and deploy business strategies that address complex challenges and create value for our customers. I lead teams with a collaborative and participative leadership style, fostering a culture of performance and continuous improvement. I also have the agility and adaptability to work with senior and C-level customers in heterogeneous and dynamic environments. My mission is to drive business growth and strategy for Permutive, the first and only edge-based data platform for digital publishers and media, that empowers them to segment and target 100% of users in milliseconds.
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Vp Supply And Board MemberSmile Wanted GroupParis, Fr -
Global Director Of Publisher SuccessSmile Wanted GroupParis, Fr -
Market Leader // Go To Market StrategistPermutive Jan 2024 - PresentLondon, England, GbMy missions :1) Define the GTM strategy for France, BeNeLux, Southern Europe and Israël2) Support the Sales Directors & Sales Engineers to identify potential New Biz options and reach the ARR targets for our region3) Support the Customer Success Managers to renew the contracts4) Brand Ambassador to market events (Dmexco, Ratecard, Alliance Digitale, conferences, forums, exhibitions, …)5) Speaker to market events6) Day-to-Day Market Benchmarking7) Competition Analysis7) Identify the local technologies for potential collaboration8) PR & Marketing - cross-collab' with the Group Marketing team to improve the brand's footprint in our markets9) ALLIANCE DIGITALE (IAB France + MMA France) : member fo the Addressability working group10) New Verticals : help the HQ teams to initiate discussions for our new offering (Retail Media, Curation, …)11) BONUS : had to help the DACH team for a few monthsWhat is Permutive :Permutive has built the first and only edge-based data platform for digital publishers and media. It's designed for privacy from the ground up and by processing data on-device, Permutive lets our clients segment and target 100% of users in milliseconds.This has led our clients such as Business Insider to 4X their data-driven revenues. According to Forrester our clients should see a 290% ROI when working with Permutive. -
Head Of International Sales Publishers PlatformsYahoo Jul 2022 - Feb 2024Sunnyvale, Ca, UsMy products : Yahoo SSP, Yahoo Native Advertising Platform (fka Gemini), Yahoo DSP+ our Adserver (Adtech) + our Rich Media Platform (Canvas) + our Video Syndication Platform (Vidible) before their sunsetDouble digit growth every year - always on track and overachieved the targetsFinished with an ARR at 25M€ / yearMy missions - Develop the Yahoo SSP, Yahoo Native Advertising Platform and Yahoo DSP businesses1) Define the GTM and Sales strategy for France, BeNeLux, Israël, the MENA region (including South Africa) and a part of Eastern Europe - sometimes signed new biz in the US and Canada when the leads were not identified by the local SDs2) Support the Customer Success Managers to improve the revenue and profitability of the existing customers3) Brand Ambassador to market events (Dmexco, Cannes Lions, Ratecard, Alliance Digitale, conferences, forums, exhibitions, …)4) Speaker to market events5) Day-to-Day Market Benchmarking6) Competition Analysis7) Prepare the GTM strategy for new verticals (DOOH, CTV, Audio)8) DSP : was in charge to evangelize the publishers and sales houses for Yahoo DSP mainly for audience extension) - YAHOO DSP CertifiedWhat was Yahoo before the strategic decision to sunset the international offices in all the countries except the domestic market (US)In 2023, Yahoo was a web services provider primarily owned by investment funds managed by Apollo Global Management (90%) and partially by Verizon (10%). Personal Business PortfolioYahoo SSPYahoo Native advertising platformYahoo DSP (for publishers and sales houses - audience extension)And till they were sunsetVidible (Video Syndication Platform)Canvas (Rich Media Platform for publishers and agencies)Adtech (#2 Adserver in the world when sunset) -
Head Of Sales Publisher Platforms YahooYahoo Sep 2021 - Sep 2022Sunnyvale, Ca, Us -
Head Of Sales Publisher Platforms - Verizon Media FranceVerizon Media Mar 2018 - Feb 2024New York, New York, Us -
Sales Director Publisher Platforms France & Benelux At OathOath Jul 2017 - Feb 2024New York, New York, UsOath, a subsidiary of Verizon, is a values-led company committed to building brands people love. We reach over one billion people around the world with a dynamic house of 50+ media and technology brands (including AOL, Yahoo!, Hufffington Post, Techcrunch, Engagdget, ...). A global leader in digital and mobile, Oath is shaping the future of media. For more on Oath, visit www.oath.com. -
Sales Director France And Benelux, One By Aol Publisher PlatformsAol Aug 2009 - Feb 2024New York, Ny, Us2018 : > 300 meetings – 3 events managed – 105% of the yearly target2017 : Merge with Yahoo! – Gemini (Oath Native) included in the portfolio – 120% of the yearly target2016: Merge with Microsoft Advertising – 120% of the yearly target - Launch of several new platforms such as Video Activation (OVP including player, CDN, CMS, Syndication, encoding, programmatic monetization), One Mobile (fka Nexage)2015 : > 40 new contracts in 2015 - 160% of the target - speaker at ATS Paris - One Video SSP (fka Adap.TV) to develop2014 : Speaker at the Digital Day – Morocco2013 : Speaker IAB France (“The Future of Rich Media”)2012 : Speaker for the Digital Days of Alger ... - 2 new countries to manage (Spain + Portugal) - Adtech MarketPlace (Display & Mobile SSP) to launch in France & Benelux2011 : revenue growth = +45%2010 : revenue growth = +22% - Digital Consultant for L’Est RépublicainManagement : 2 sales engineers in FranceONE by AOL is an advertising technology solution that connects publishers, advertisers, and consumers. One by AOL enables these groups to connect via premium and personalized ad experiences across desktop, mobile, tablet and TVs. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online. -
Business Development DirectorLycos Network Europe Sep 2000 - Jun 2009Haarlem, ., NlNumber of people in the team : 5- 2 key-account managers- 1 special operations manager- 1 survey manager- 1 designerMissions :- negotiations of long term partnerships or purchases of websites and sales houses for the French Network - negotiations of advertising partnerships- management of pan-euro contracts- management of the key-accounting -
Marketing ManagerSkyrock Jul 1997 - Sep 2000Paris, Ile De France, Fr- in charge of barter deals for skyrock (1st rap radio station in the world), Chantefrance and Telefun (company publishing skyrock.com and 36 15 skyrock, the minitel service)- in charge of the collaboration with the sales house for special operations with the biggest clients of Skyrock : Playstation, Nintendo, MBK, SFR, Nike, Adidas, Reebok, Caisse d'Epargne, ...- in charge of the negotiation of publicity events (sport events, concerts, …)- organisation of trips in foreign countries for the radio station and for the listeners -
Communication ManagerMusée Des Beaux Arts De Rouen Jun 1996 - Jul 1997This renowned museum houses a worthwhile collection with a wallop of Dutch and Italian masters from the 16th to the 20th centuries, including works by native son Géricault as well as by David, Rubens, Caravaggio, Velasquez, Poussin, Delacroix, Chassériau, Degas, and Modigliani, not to mention the impressive Impressionist gallery, with Monet, Renoir, and Sisley, and the Postimpressionist School of Rouen headed by Albert Lebourg and Gustave Loiseau.Missions :- in charge of public and press relations- in charge of the internal communication (chief editor of the monthly newspaper for all the employees of the museum and the "friends" of the museum)- in charge of the advertising budget for all the exhibtions and events of the 3 public museums of the city (Musée des Beau Arts de Rouen, Musée de la Céramique and Musée de la ferronnerie d'art et ancienne)The biggest exhibitions during this period : "Klimt, Schiele and Kokoschka", "Unknown Modigliani", "Joan Mitchell"- in charge of the relationship with the other communication departments of the City (Opera, Theater, ...)
Alexandre Canu Skills
Alexandre Canu Education Details
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Paris School Of BusinessFinance -
Prepa Hec -
Lycée Corneille - RouenMathematics And Physical Sciences
Frequently Asked Questions about Alexandre Canu
What company does Alexandre Canu work for?
Alexandre Canu works for Smile Wanted Group
What is Alexandre Canu's role at the current company?
Alexandre Canu's current role is VP SUPPLY and BOARD MEMBER.
What is Alexandre Canu's email address?
Alexandre Canu's email address is al****@****ech.com
What schools did Alexandre Canu attend?
Alexandre Canu attended Paris School Of Business, Prepa Hec, Lycée Corneille - Rouen.
What skills is Alexandre Canu known for?
Alexandre Canu has skills like Digital Media, Online Advertising, Ad Serving, Digital Marketing, Ad Networks, Mobile Advertising, Display Advertising, Digital Strategy, Rich Media, Strategy, Advertising, Management.
Who are Alexandre Canu's colleagues?
Alexandre Canu's colleagues are Marie Boise Nivelet, Mouna Amad, Paul Sauzin.
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