Alexandre De Sainte Marie

Alexandre De Sainte Marie Email and Phone Number

Marques premium, de luxe et iconiques I Start ups I Stratégies de croissance et de différenciation @ NEAPOLIS
Île-de-France, France
Alexandre De Sainte Marie's Location
Greater Paris Metropolitan Region, France
Alexandre De Sainte Marie's Contact Details

Alexandre De Sainte Marie personal email

About Alexandre De Sainte Marie

I am a Senior Advisor, expert of growth strategies.My clients are either iconic, premium and luxury B2C brands. I help them reinforce their leadership and meet their financial objectives thanks to the definition and further implementation of such strategies. Let's keep it very simple:- By 2030, Gen Z is expected to account for 30% of luxury personal goods purchases, while Millennials will still account for 50%: luxury brands have to navigate through complexity!- Most of these brands need to rethink their current strategies to keep pace with the changing preferences and expectancies of today's luxury consumers.As a brand, the most appropriate pathway: to segment your customer base, and cover it with an umbrella "differentiated growth strategy" and values that appeal to both Gen Z, Millennials and Baby Boomers through your branded content and communications.This "differentiated growth strategy" will need to be as local as possible, not for the beauty of it, but to match this quest for authenticity / personalisation luxury clients are nowadays claiming, and also to provide meaning and purpose for society at large. My areas of expertise:- assess the brand's distinctive identity and evaluate its current strategy ; - define a specific growth strategy enhancing its identity, and thus permitting the brand to be clearly differentiated ;- build up the value creation model related to this strategy ;- recommend development opportunities and optimise branded content and communications,all with a view to reinforcing loyalty from their end users and creating long lasting value.In 2024 I signed an agreement with PPS, a French creative studio specifically dedicated to fashion, luxury and lifestyle brands. Our shared ambition: to bring the best fit ever between the brand's identity, its growth strategy and creative territory, down to its new collections and collaborations. I am also the author of "Luxury and branding" ("Luxe et marque"), released by Dunod in May 2015 (see below) and published in China in 2019.Are you interested in either addressing these subjects, sharing insights or getting clients / references list?Feel free to drop a message: + 33 (0)6 08 17 97 15 or adesaintemarie@neapolis-partners.fr.General brand management I Growth strategy I Differentiation I Luxury I Fashion I B2C I B2B I Luxury clienteles I Value creation I Digital I Marketing strategy I Branded Content I Change management I CEM I Retail I Innovation & NPD I Creative industries I Hermès

Alexandre De Sainte Marie's Current Company Details
NEAPOLIS

Neapolis

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Marques premium, de luxe et iconiques I Start ups I Stratégies de croissance et de différenciation
Île-de-France, France
Website:
neapolispartners.com
Employees:
11
Alexandre De Sainte Marie Work Experience Details
  • Neapolis
    Marques Premium, De Luxe Et Iconiques I Start Ups I Stratégies De Croissance Et De Différenciation
    Neapolis
    Île-De-France, France
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  • Neapolis
    Luxury And Iconic Brands I Start Ups I Growth Strategy I Differentiation
    Neapolis 2009 - Present
    Paris Area, France
    My deck in the Featured section!Please also visit www.neapolispartners.comENHANCE YOUR BRAND GROWTH STRATEGY!Neapolis is a consulting agency which provides actionable business insights to brands committed to building long term profitable growth and mutually beneficial relationships with their target clienteles through the definition and further implementation of differentiated growth strategies. OUR CLIENTS:- Luxury, fashion and premium brands- Start ups- Retailers and e - commerce sitesWHEN?- A reboot of brand strategy is needed: company transformation, merger or acquisition process, new shareholders, change of CEO...- The company is either questioning its brand's territory, the profitability of its business lines or the accuracy of its communication.- This company is interested by an external resource combining strong expertises and an objective assessment of its activitiesOUR ADDED VALUE:A unique combination of 3 assets:- a 25 year experience of the high end and luxury markets- very strong methodological strengths- a distinctive "hands on" approach during the implementation phase of the recommended strategy.OUR SERVICE OFFER:- definition of brand identity- assessment of alignment between brand identity and current positioning- definition of brand platform- repositioning / reboot of the brand via a new and strongly differentiated growth strategy + its business model- implementation of this strategy: . value creation patterns . development opportunities, line extensions and new product categoriesFurther details available via pm: adesaintemarie@neapolis-partners.fr or +33 (0)6 08 17 97 15Brand leadership I Brand general strategy I Luxury client experience I Digital transformation of activities I Repositioning I Creative industries I Home I Fashion I Brand identity I Brand platform I CEM I Value proposition I Growth I Differentiation I Collections I Omni canal strategy
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  • Monnier Paris
    Advisor To Chief Executive Officer
    Monnier Paris Nov 2018 - Jan 2020
    Paris, Île-De-France, France
    Monnier Paris is an online player, selling women's accessories curated from 80 international fashion / luxury brands - 30 M€, 30 people:> review of brand / product assortments, with a view to more clearly differentiating Monnier Paris from competitors> optimisation of brand and performance marketing investments> new branded content policy
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  • Datawords
    Digital I Brand Strategy Consulting Services Director
    Datawords 2014 - 2017
    Paris Area, France
    Datawords pioneers e-Multiculturalism, a unique combination of Culture and Tech. Datawords is a group of digital agencies which localise, update and deploy the multilingual digital strategies and contents of leading B2C and luxury brands. Main services include: Multilingual Content Management, Project coordination (liaising with HQ and subsidiaries), Multilingual Social Media Management, Multilingual SEO/SEM strategies, Management of multilingual banners, Localisation (website, iPhone, iPad, etc.), Copywriting, translation and proofreading in all languages. There, as a senior advisor, I manage E-Multicultural services which are proposed to premium and luxury clients to optimise and accelerate the international roll out of their digital strategies and contents, with a view to bringing a contribution to their:- brand growth strategy- brand differentiation strategy These various consulting assignments are always tailor made, aiming at enhancing the local expression of the luxury brand in its respective markets, while keeping up with its core values, identity and image.Deployment of digital strategy and contents I Business development I New York I B2B sales I International I Project leader I Digital roadmaps
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  • Fcd Partners
    M & A, Industry Expert (Consumer Goods, Retail, Luxury)
    Fcd Partners 2005 - 2008
    Paris, Ile-De-France, France
    . Strategic Consulting for private investors and a Paris based M & A team, including marketing/sales strategy development and 5 year financial business plan. Overseen sectors : premium and luxury brands. Also contributed to a BIMBO project on one historical French gourmet luxury company. For this brand:- Growth strategy- Differentiation strategy- Financial turnaround of activities.Luxury products I Luxury services I Premium I Financial analysis I Value creation models I Strategy I Benchmark of competitors
  • Hermès
    Luxury I Home Business Unit Managing Director
    Hermès 1996 - 2004
    Paris Area, France
    General management of BU (80 million € retail turnover ; 70% international), with full P&L responsibility for 3 separate activities / brands: Hermès Tableware, Saint Louis (crystal) and Puiforcat (silverware)Management of agents / distributors, relations with Hermès affiliated companies, wholesale and retail operationsDevelopment of new collections with Hermès group Artistic Direction and external designersFor each of the 3 brands:- Reinforcement of brand identity, increase of brand loyalty, improvement of activities profitability- Brand growth strategy- Brand differentiation.Artistic direction I Creation I International wholesale and retail activities I Department stores I Europe I USA I Japan, Hong Kong, South Korea, Singapore and Taïwan I Savoir faire I Craftsmanship I Editorial I Communication strategy I Public relations
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  • Henkel
    Consumer Products I Cmo
    Henkel 1987 - 1996
    Paris Area, France
    Chief Marketing Officer for detergents and softeners at Henkel France: 7 brands, 15 people, 200 million € annual turnoverPartnership with Dusseldorf HQ and European peers to define Henkel strategy and implement growth plans and new product developments:- brand growth strategy- brand differentiation strategy- French rollout of international major product launchesIn 1995 Henkel France posts a record 21% value market share on the detergents market.Marketing strategy I Trade marketing I New Product development I Line extensions I Key account management
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  • L'Oréal
    Fmcg I Product Manager
    L'Oréal 1984 - 1987
    Paris Area, France
    Sales rep and then product manager for the Ultra Doux shampoo brand within the GARNIER marketing team (GARNIER is part of L'Oréal Consumer Products Division)Sales to hypermarkets and department stores I Promotions I Applied marketing
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Alexandre De Sainte Marie Skills

Marketing Strategy Brand Development Brand Management Strategy Luxury Goods Management Business Strategy Luxury Marketing Retail Online Marketing Business Development Online Advertising Advertising New Business Development

Alexandre De Sainte Marie Education Details

Frequently Asked Questions about Alexandre De Sainte Marie

What company does Alexandre De Sainte Marie work for?

Alexandre De Sainte Marie works for Neapolis

What is Alexandre De Sainte Marie's role at the current company?

Alexandre De Sainte Marie's current role is Marques premium, de luxe et iconiques I Start ups I Stratégies de croissance et de différenciation.

What is Alexandre De Sainte Marie's email address?

Alexandre De Sainte Marie's email address is ad****@****ail.com

What schools did Alexandre De Sainte Marie attend?

Alexandre De Sainte Marie attended Escp Business School.

What are some of Alexandre De Sainte Marie's interests?

Alexandre De Sainte Marie has interest in Children, Politics, Europe, Education, Modern And Contemporary Literature, Human Rights, Arts And Culture.

What skills is Alexandre De Sainte Marie known for?

Alexandre De Sainte Marie has skills like Marketing Strategy, Brand Development, Brand Management, Strategy, Luxury Goods, Management, Business Strategy, Luxury, Marketing, Retail, Online Marketing, Business Development.

Who are Alexandre De Sainte Marie's colleagues?

Alexandre De Sainte Marie's colleagues are Lisa Issartel, Olfa Ncir, Rob Mircea Rob Mirrcea, Yasmine Ayedi, Wejdene Attia.

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