Alex Ferrer Email & Phone Number

São Paulo, Brazil

Opened and operated a new bar in São Paulo's city center, focused on high-volume, high-quality cocktails. Went on to be a multi award-winning bar by Veja Comer e Beber, a leading brazilian food and beverage guide.Created signature cocktails and managed their KPIs, developed relationships with suppliers and brands, recruited and trained staff on bar operation and guest service, managed inventory and worked alongside staff on the day-to-day operation.

São Paulo, Brazil

360º internship on the award-winning best bar in São Paulo, under the mentorship of Alexandre d'Agostino, from creating high-level craft cocktails to customer service, staff management and general operations.

São Paulo, Brazil

Implemented the restaurant's first bar program, operated the bar during special events and created signature cocktails specific for each event's needs.

São Paulo Area, Brazil

Performed different roles in different projects as per D3's extremely multidisciplinary way of working, mainly as Product Planner, Project Manager, Producer and Business Development.Managed Bloom's Brands team - Responsible for creating user-facing experiences in Rock in Rio 2015, all connected through Bloom, a D3-developed system. A job that involved bespoke software, networks and production of tailor-made hardware solutions.Assisted in testing and operating Rock in Rio's Line Manager, a system that controlled the flow of guests in the festival's queues.Negotiated with both clients and suppliers in every project.Planned new concepts for potential D3 projects and products and managed projects for clients like Spotify, Carhartt and Oi.

São Paulo Area, Brazil

Responsible for creating new features, managing the community and growing Click Jogos' internal products and Kogama, the company's biggest IP.Planning, creating and managing digital projects with CJ's dev team and with external work-for-hire developers both in Brazil and overseas.Licensed new content for the website, with both small developers and major IP holders like Miniclip, Disney and Nickelodeon.Created concepts and developed new projects in partnership with companies like Pais & Filhos, Disney, Viacom, Cartoon Network and Ogilvy.

Manchester

The DMM Masters at Hyper Island is a multidisciplinary course that is at its core about innovation, leadership and collaboration.Its project-based modules were:• Change Management, Leadership and Group Dynamics• Entrepreneurship• Business Strategy and Business Development• Branding and Communication• Creativity, Idea Generation and Concept Development• Project Management• Digital Development• User Experience: Human Interaction, Design and ResearchDuring the course, developed projects for Google UK, Trident, Cornetto, Comedy Central, the Post Office, Ben Sherman, BBC, among others.Graduation Thesis: Researching Free-to-Play Best Practices of User Acquisition, Retention and Monetization on Mobile Gaming

São Paulo - Brazil

Created Terra’s new mobile products for all Latin America - Conception, information architecture, sketching, pitching, documentation and production.Worked constantly with Scrum as a Product Owner on the development of mobile and tablet projects.Managed the development and day-to-day operation of Terra’s first Tablet portal, coordinating two dev teams in NY and Argentina.Constantly tweaked and improved the mobile and tablet websites based on user metrics and navigation data.Worked closely with the mobile technology and design teams, and collaborated constantly with editorial and other Terra product teams.Mentored two Product Analysts during their experience period and introduced them to Agile Methodologies.

Recife Area, Brazil

Involved in the creative direction of each of the company’s projects and mentored one other designer.Part of the first three-man Jynx Innovation Lab team, focused on R&D and prototype development.

Recife Area, Brazil

Prospected and approached potential clients.Generated leads and managed projects for clients like MTV, Coca-Cola, FIAT, Volkswagen, Visa, Mastercard, McCann and Ogilvy.The main interface between Jynx and its clients from the start of the negotiation process until after the final product was delivered.Worked closely with the production team as a Product Owner and transformed clients’ feedback into actionable tasks for them.

Recife - Brazil

Created concepts, content and game design documentation for casual advergames and web apps.Worked closely with the art, technology and business teams from a project’s concept until completion.Bug-tracked, held test sessions and worked based on user feedback.