Alex Ferrer personal email
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Alex Ferrer has over six years of experience in the bar industry, specializing in high-volume service with high-quality cocktails.He founded, operated and was the head bartender of Térreo Bar, a multi award-winning bar in São Paulo's city center.A creative jack of all trades, Alex has a background in digital media, having worked with digital projects for mobile and web platforms. He is passionate about embracing new technologies, diving deep into them, and using them to enhance his craft and service.
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Co-Owner, Manager, Head BartenderTérreo Bar Mar 2018 - Sep 2023São Paulo, BrazilOpened and operated a new bar in São Paulo's city center, focused on high-volume, high-quality cocktails. Went on to be a multi award-winning bar by Veja Comer e Beber, a leading brazilian food and beverage guide.Created signature cocktails and managed their KPIs, developed relationships with suppliers and brands, recruited and trained staff on bar operation and guest service, managed inventory and worked alongside staff on the day-to-day operation.
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TraineeApothek May 2018 - Oct 2018São Paulo, Brazil360º internship on the award-winning best bar in São Paulo, under the mentorship of Alexandre d'Agostino, from creating high-level craft cocktails to customer service, staff management and general operations.
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Head BartenderPeixaria Mitsugi Jul 2016 - Dec 2017São Paulo, BrazilImplemented the restaurant's first bar program, operated the bar during special events and created signature cocktails specific for each event's needs. -
Product Planner / Project Manager / ProducerD3.Do Apr 2015 - Aug 2016São Paulo Area, BrazilPerformed different roles in different projects as per D3's extremely multidisciplinary way of working, mainly as Product Planner, Project Manager, Producer and Business Development.Managed Bloom's Brands team - Responsible for creating user-facing experiences in Rock in Rio 2015, all connected through Bloom, a D3-developed system. A job that involved bespoke software, networks and production of tailor-made hardware solutions.Assisted in testing and operating Rock in Rio's Line Manager, a system that controlled the flow of guests in the festival's queues.Negotiated with both clients and suppliers in every project.Planned new concepts for potential D3 projects and products and managed projects for clients like Spotify, Carhartt and Oi. -
Product ManagerClick Jogos Jun 2013 - Oct 2014São Paulo Area, BrazilResponsible for creating new features, managing the community and growing Click Jogos' internal products and Kogama, the company's biggest IP.Planning, creating and managing digital projects with CJ's dev team and with external work-for-hire developers both in Brazil and overseas.Licensed new content for the website, with both small developers and major IP holders like Miniclip, Disney and Nickelodeon.Created concepts and developed new projects in partnership with companies like Pais & Filhos, Disney, Viacom, Cartoon Network and Ogilvy. -
Digital Media Management MastersHyper Island Mar 2012 - Mar 2013ManchesterThe DMM Masters at Hyper Island is a multidisciplinary course that is at its core about innovation, leadership and collaboration.Its project-based modules were:• Change Management, Leadership and Group Dynamics• Entrepreneurship• Business Strategy and Business Development• Branding and Communication• Creativity, Idea Generation and Concept Development• Project Management• Digital Development• User Experience: Human Interaction, Design and ResearchDuring the course, developed projects for Google UK, Trident, Cornetto, Comedy Central, the Post Office, Ben Sherman, BBC, among others.Graduation Thesis: Researching Free-to-Play Best Practices of User Acquisition, Retention and Monetization on Mobile Gaming -
Mobile Product ManagerTerra Networks Jan 2010 - Feb 2012São Paulo - BrazilCreated Terra’s new mobile products for all Latin America - Conception, information architecture, sketching, pitching, documentation and production.Worked constantly with Scrum as a Product Owner on the development of mobile and tablet projects.Managed the development and day-to-day operation of Terra’s first Tablet portal, coordinating two dev teams in NY and Argentina.Constantly tweaked and improved the mobile and tablet websites based on user metrics and navigation data.Worked closely with the mobile technology and design teams, and collaborated constantly with editorial and other Terra product teams.Mentored two Product Analysts during their experience period and introduced them to Agile Methodologies. -
Lead Game DesignerJynx Playware Mar 2009 - Dec 2009Recife Area, BrazilInvolved in the creative direction of each of the company’s projects and mentored one other designer.Part of the first three-man Jynx Innovation Lab team, focused on R&D and prototype development. -
Business Developer / Product OwnerJynx Playware Oct 2006 - Feb 2008Recife Area, BrazilProspected and approached potential clients.Generated leads and managed projects for clients like MTV, Coca-Cola, FIAT, Volkswagen, Visa, Mastercard, McCann and Ogilvy.The main interface between Jynx and its clients from the start of the negotiation process until after the final product was delivered.Worked closely with the production team as a Product Owner and transformed clients’ feedback into actionable tasks for them. -
Game DesignerJynx Playware Dec 2005 - Oct 2006Recife - BrazilCreated concepts, content and game design documentation for casual advergames and web apps.Worked closely with the art, technology and business teams from a project’s concept until completion.Bug-tracked, held test sessions and worked based on user feedback.
Alex Ferrer Skills
Frequently Asked Questions about Alex Ferrer
What is Alex Ferrer's role at the current company?
Alex Ferrer's current role is Award-winning bartender, experienced bar owner/operator and creative jack of all trades..
What is Alex Ferrer's email address?
Alex Ferrer's email address is al****@****ail.com
What skills is Alex Ferrer known for?
Alex Ferrer has skills like Mobile Devices, Digital Media, Scrum, Game Design, Product Management, Digital Strategy, Creative Direction, Interaction Design, Entrepreneurship, Agile Methodologies, Mobile Applications, Information Architecture.
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Alex Ferrer
Blumenau, Sc -
Alex Ferrer
Brazil
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