Alex Herkenhoff

Alex Herkenhoff Email and Phone Number

Director at Soulution Marketing and Co-Founder at Ubique Blu @ Ubique Blu
Alex Herkenhoff's Location
Australia, Australia
Alex Herkenhoff's Contact Details

Alex Herkenhoff personal email

About Alex Herkenhoff

With a degree in Public Relations and more than 20 years of experience, my journey is full of interesting moments, partnering and actively assisting companies and agencies to achieve remarkable results, building brands and improving the sales.Coming from a very competitive market (Sao Paulo – Brazil), being clever, original and innovative is part of the basic package you must have in order to succeed in this industry. Always working in the planning and strategic side of the business, I've managed to develop and polish strong analytical skills, actively in new business pitches, plus responsibilities for integrated campaigns.After working with such a variety of products, scenarios, budgets and industries, promptly answering to the industry demand to fast thinking and great solutions, I may say I got a diploma for 'Masters in Problem Solving' !!!My expertise covers almost the whole spectrum of Marketing and Sales, from Direct Marketing and Business Development, Promotions, Events, Sponsorship, Trade Marketing, FMCG, Experiential Marketing and Product Management. I have strong leadership, team-building, and have had P&L and budgetary responsibilities for most of my professional life. Fluent in English, Spanish and Portuguese.

Alex Herkenhoff's Current Company Details
Ubique Blu

Ubique Blu

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Director at Soulution Marketing and Co-Founder at Ubique Blu
Alex Herkenhoff Work Experience Details
  • Ubique Blu
    Director - Co Founder
    Ubique Blu Nov 2023 - Present
    Sunshine Coast, Queensland, Australia
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  • Soulution Marketing
    Director
    Soulution Marketing Dec 2018 - Present
    Sunshine Coast, Queensland, Australia
    Soulution Marketing was created by the high demand of fast thinking, experienced and new opportunities target in the competitive Experiential Marketing in the Australian market. Specialising in high-calibre retail, event and activation experiences, we're committed to creating the most impactful connections between brands, products and people. We are not scared of big challenges, we are experts in “Problem Solving”.Our expertise is on creating unique brand amplification programs designed to inspire action and engagement. From an in-store sampling, a pop up activation or a food truck, we connect your brand to the right people at the right time.We can provide concept development and design, complete campaign management, product sample, consumer collateral, logistics management and warehousing, location selection, promotional staff training and management, uniform design and promotional giveaway concepts and sourcing. We can also deliver on any one of these as stand-alone services.
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  • Bondi & Districts Chamber Of Commerce
    Board Member
    Bondi & Districts Chamber Of Commerce Oct 2021 - Present
    Sydney, New South Wales, Australia
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  • Glove Ideas
    Head Of Experiential & Events
    Glove Ideas Jan 2019 - Jun 2022
    Sydney, Australia
    As a Head of Experiential & Events, I take charge of experiential marketing, promotions and events management at Glove Ideas. Understanding the end-to-end process, from ideation, strategy and planning to execution of marketing campaigns including logistics, staffing and production management to deliver outstanding results.Create unforgettable experiences, brands that stand out and digital solutions that will give the edge your business needs. In such a fast-paced world, with unprecedented technological and human progress, we value real connections. We are all for long-lasting relationships. Whether with clients, dealing with our team members, suppliers, an audience or through the work we create – experiential, branding, digital solutions, social media, promotional or marketing strategy, we are proud to say we are a bunch of nice and creative folks that deliver measurable results incredibly fast with an eye and brain for the new. We’re not just an ideas agency, we are a ‘can do’ agency - our intentions are to comprehend the core values of your business and connect it with the human nature and guide your company’s next steps through everything we’ll do.
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  • Chatter Brand Experience
    Business Development Director
    Chatter Brand Experience Apr 2017 - Dec 2018
    Sydney, Australia
    We’re Chatter. We’re are an independent brand experience agency that provides both strategy and execution for clients. From sponsorship activations to in store sampling and everything in-between, we understand the most relevant ways and times to connect with consumers. There’s no challenge too big or small for us. We pride ourselves on providing the most agile solutions, tackling each brief as we are an extension of the client’s marketing team. We can provide support in the following areas:· Concept Ideation· Instore Experiences· Events & Sponsorship· Local Area Marketing· Staffing Solutions
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  • Retail Safari
    Client Service Director
    Retail Safari Mar 2016 - Mar 2017
    Sydney, Australia
    To oversee and lead the Client Services and Strategy teams which manage and grow our existing client accounts by devising client strategy, developing client relationships and delivering client objectives.Retail Safari is unique in our ability to provide a complementary suite of retail marketing services that connect the consumer with your brand in environments where the ability to influence is at its strongest. Our integrated channel structure activates brands along the purchase journey, triggering the impulse to buy at critical points both in-store and out-of-store.As part of Australia's biggest sales and field marketing group, CPM Australia, Retail Safari offers unrivalled international experience and know-how combined with local insights, national coverage and execution excellence.Existing Clients: Procter & Gamble, Woolworths, Clorox, KitchenAid, Reckitt Benckiser, Beiersdorf, Chobani/Gippsland, Optus
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  • Blueprint Group Australia - Demoplus
    Production Manager - Project Manager - Freelancer
    Blueprint Group Australia - Demoplus Oct 2015 - Feb 2016
    Sydney, Australia
    As a production manager /project manager, taking charge of the management of experiential marketing and events, as well as delegating tasks and reporting on the progress of the team.Overseeing complex and high-end campaigns, requiring skill and effort, whilst monitoring and working with a sharp eye for detail. Sales team will rely to me to plan and execute clear strategies and timelines.
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  • Chill
    Senior Account Director
    Chill Jul 2010 - Dec 2014
    Sydney, Australia
    Chill is the largest logistic supplier company for Experiential Marketing industry in Australia. Chill takes a fresh approach to logistics management offering to the clients a large number of services that combines product & promotional sampling, cold & dry storage, transport & logistics & mobile refrigeration rental on a national level. Chill demonstrate entrepreneurial creativity and a big range of services to support the launch of new or existing products for world leading FMCG brands.Working with Chill since 2010 has been a rich experience, managing the campaigns from the backstage, helping companies and brands achieve the best results on their activations.As Senior Account Director, I am the primary contact for all our key clients and have the responsibility to drive clients strategy, plan and budget.Chill’s main clients are all established marketing companies in Australia, such as Traffik Marketing, M&C Saatchi, Chatter, Demoplus, Round Table, InLink, Ooh Media, Mango DDB, Maverick, Play, Urban Media, Mommentum, among others.
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  • Traffik Marketing And Promotional Sampling/Five Senses
    Brand Consultant And Field Supervisor ( Freelancer)
    Traffik Marketing And Promotional Sampling/Five Senses Jul 2007 - Jun 2010
    Answered customers questions and addressed problems and complaints to the agency or direct to the client. Maintained visually appealing and effective displays for the promotion site.Educated customers on product and service offerings, communicating about product quality, value and style. Offered exceptional customer service to differentiate and promote the product/service giving to the costumer an unique experienceBuilt customer confidence by actively listening to their concerns and giving appropriate feedback. Offered direction and gave constructive feedback to motivate team members.Held each team member accountable for achieving brand and performance goals.Unloaded trucks, stocked shelves and carried merchandise and products out on promotion site.
  • Promotional Sampling/ 5Ive Senses
    Account Coordinator - Contract
    Promotional Sampling/ 5Ive Senses Feb 2009 - Jun 2009
    Promotional Sampling created a brilliant Idea to launch e new product called Savings Maximiser. The campaign name was "Savings Week" and the slogan - Kick start your savings by taking advantage of all the fantastic freebies this week; enjoy free transit, coffees, lunches, shoe shines and massages." I was contracted to help on the management of the campaignI involved in all the production, logistic, contact with supplier, councils, cafes and the execution during 5 days, nationwide.
  • Traffik Marketing / Quikstrike
    Field Coordinator - Contract
    Traffik Marketing / Quikstrike Nov 2008 - Feb 2009
    QuikStrike is a division of Traffik Marketing that specialises in the recruitment, training, development and on-going management of promotional brand ambassadors, as well as creating and managing the activation of brand activity nation-wide.I worked in a project to improve the quality of Promotional Staff in the field being the point of contact for BA and Supervisor and reporting to the National Staffing Manager where the campaigns could be improved, before major problems happen.
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  • Plano Trio Communication - Wpp Group
    Head Of Events
    Plano Trio Communication - Wpp Group Jan 2003 - Apr 2007
    São Paulo Area, Brazil
    Plano.Trio is specialized in integrating and managing Trade and Channel Marketing solutions . With over 3800 field staff involved in different programs for different clients, Plano.Trio services is a mix of Design, POS Production, Experiential Marketing and Events.My main responsibility was to manage Nationally all the events , from small launches to conventions for over 1000 participants. Also manage sponsorship programs for clients. Some remarkable campaigns and awarded events was managed for clients as - Nokia, Procter & Gamble, HSBC, 3M, Whirlpoll, Grendene/Melissa, Coca Cola, Diadora, Bristol Myers Squib, Ceras Johnson’s, Samsung, Vivo, Nestle, Kraft among others.
  • Hsbc Bank Brasil
    Events Manager
    Hsbc Bank Brasil Feb 2001 - Dec 2002
    Managed the in-house team of 8 events producers responsible for all the events and sponsorship withing the business.Planned and executed over 350 events and sponsorships each year.Designed and created marketing collateral for sales meetings, trade shows and company executives. Reviewed and approved billing invoices and expense reports.Reduced and controlled expenses by improving resource allocation.Managed the launch of all the internal sales marketing campaigns to generate new business and to support the sales teams. One event in specific connected up to 45 cities and over 8000 employees simultaneously in a Video Conference via satellite.Direct responsible for all the Premier Events.
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  • Squash Federation - Parana/Brazil
    Marketing Director
    Squash Federation - Parana/Brazil Jan 2000 - Dec 2002
    Curitiba Area, Brazil
    Deal with all matters regarding the development, organization and promotion of the Squash.Managed all social media programs, including Internet forums, blogs, social networking applications and message boards.Coordinated monthly competitions in different Squash Clubs.Mediated 2 important new sponsors for the Federation. Dunlop and Club Social (Kraft) helped the Federation and made viable to bring to Brazil an important International competition.Organized an International Tournament , "Brazil Open de Squash", part of the PSA (Professional Squash.Association) international tour bringing some of the top athletes to Brazil.
  • Grey Zest Direct Marketing
    National Operational Manager
    Grey Zest Direct Marketing Jan 1999 - Jan 2001
    Responsible for the execution of all the Direct Marketing Campaigns.Manage suppliers as Courier Companies, Print Shops, Medias and Mailing list suppliers.Highly collaborated in a project with the Brazil Post Company to create a specific product to benefit Direct Marketing companies, called "Mala Direta Postal" .The main idea was to reduce the postage costs for large volume of mails, similar of the Bulk Mail /Promo Post / Sample Post Option services from Australia Post. Manage the operation for campaigns with over a million leads per month for AOL (America On Line).
  • Badminton Federation - Parana
    Marketing Director
    Badminton Federation - Parana Jan 1999 - Dec 2000
    Defined projects and strategies to promote the Badminton, specially in schools.Established and maintained cooperative relationships with representatives of all the clubs and federationsPlanned and organized all the competitions and social events. Managed partners and sponsors

Alex Herkenhoff Skills

Relationship Marketing Marketing Strategy Sponsorship Marketing Communications Digital Marketing Public Relations Marketing Strategic Planning Event Management Social Media Marketing Account Management Portuguese Experiential Marketing English New Business Development Marketing Management Trade Marketing Advertising Promotions Market Planning Event Planning Direct Marketing Creative Direction Strategy Event Marketing Budgets Creative Development Competitive Analysis Budgeting

Alex Herkenhoff Education Details

Frequently Asked Questions about Alex Herkenhoff

What company does Alex Herkenhoff work for?

Alex Herkenhoff works for Ubique Blu

What is Alex Herkenhoff's role at the current company?

Alex Herkenhoff's current role is Director at Soulution Marketing and Co-Founder at Ubique Blu.

What is Alex Herkenhoff's email address?

Alex Herkenhoff's email address is al****@****ail.com

What schools did Alex Herkenhoff attend?

Alex Herkenhoff attended Universidade Federal Do Paraná, General Assembly, Mumbrella Digital School, Centro Europeu, Australia Pacific College.

What skills is Alex Herkenhoff known for?

Alex Herkenhoff has skills like Relationship Marketing, Marketing Strategy, Sponsorship, Marketing Communications, Digital Marketing, Public Relations, Marketing, Strategic Planning, Event Management, Social Media Marketing, Account Management, Portuguese.

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