Alex Herkenhoff Email & Phone Number

Sunshine Coast, Queensland, Australia

Sunshine Coast, Queensland, Australia

Soulution Marketing was created by the high demand of fast thinking, experienced and new opportunities target in the competitive Experiential Marketing in the Australian market. Specialising in high-calibre retail, event and activation experiences, we're committed to creating the most impactful connections between brands, products and people. We are not scared of big challenges, we are experts in “Problem Solving”.Our expertise is on creating unique brand amplification programs designed to inspire action and engagement. From an in-store sampling, a pop up activation or a food truck, we connect your brand to the right people at the right time.We can provide concept development and design, complete campaign management, product sample, consumer collateral, logistics management and warehousing, location selection, promotional staff training and management, uniform design and promotional giveaway concepts and sourcing. We can also deliver on any one of these as stand-alone services.

Sydney, New South Wales, Australia

Sydney, Australia

As a Head of Experiential & Events, I take charge of experiential marketing, promotions and events management at Glove Ideas. Understanding the end-to-end process, from ideation, strategy and planning to execution of marketing campaigns including logistics, staffing and production management to deliver outstanding results.Create unforgettable experiences, brands that stand out and digital solutions that will give the edge your business needs. In such a fast-paced world, with unprecedented technological and human progress, we value real connections. We are all for long-lasting relationships. Whether with clients, dealing with our team members, suppliers, an audience or through the work we create – experiential, branding, digital solutions, social media, promotional or marketing strategy, we are proud to say we are a bunch of nice and creative folks that deliver measurable results incredibly fast with an eye and brain for the new. We’re not just an ideas agency, we are a ‘can do’ agency - our intentions are to comprehend the core values of your business and connect it with the human nature and guide your company’s next steps through everything we’ll do.

Sydney, Australia

We’re Chatter. We’re are an independent brand experience agency that provides both strategy and execution for clients. From sponsorship activations to in store sampling and everything in-between, we understand the most relevant ways and times to connect with consumers. There’s no challenge too big or small for us. We pride ourselves on providing the most agile solutions, tackling each brief as we are an extension of the client’s marketing team. We can provide support in the following areas:· Concept Ideation· Instore Experiences· Events & Sponsorship· Local Area Marketing· Staffing Solutions

Sydney, Australia

To oversee and lead the Client Services and Strategy teams which manage and grow our existing client accounts by devising client strategy, developing client relationships and delivering client objectives.Retail Safari is unique in our ability to provide a complementary suite of retail marketing services that connect the consumer with your brand in environments where the ability to influence is at its strongest. Our integrated channel structure activates brands along the purchase journey, triggering the impulse to buy at critical points both in-store and out-of-store.As part of Australia's biggest sales and field marketing group, CPM Australia, Retail Safari offers unrivalled international experience and know-how combined with local insights, national coverage and execution excellence.Existing Clients: Procter & Gamble, Woolworths, Clorox, KitchenAid, Reckitt Benckiser, Beiersdorf, Chobani/Gippsland, Optus

Sydney, Australia

As a production manager /project manager, taking charge of the management of experiential marketing and events, as well as delegating tasks and reporting on the progress of the team.Overseeing complex and high-end campaigns, requiring skill and effort, whilst monitoring and working with a sharp eye for detail. Sales team will rely to me to plan and execute clear strategies and timelines.

Sydney, Australia

Chill is the largest logistic supplier company for Experiential Marketing industry in Australia. Chill takes a fresh approach to logistics management offering to the clients a large number of services that combines product & promotional sampling, cold & dry storage, transport & logistics & mobile refrigeration rental on a national level. Chill demonstrate entrepreneurial creativity and a big range of services to support the launch of new or existing products for world leading FMCG brands.Working with Chill since 2010 has been a rich experience, managing the campaigns from the backstage, helping companies and brands achieve the best results on their activations.As Senior Account Director, I am the primary contact for all our key clients and have the responsibility to drive clients strategy, plan and budget.Chill’s main clients are all established marketing companies in Australia, such as Traffik Marketing, M&C Saatchi, Chatter, Demoplus, Round Table, InLink, Ooh Media, Mango DDB, Maverick, Play, Urban Media, Mommentum, among others.

Answered customers questions and addressed problems and complaints to the agency or direct to the client. Maintained visually appealing and effective displays for the promotion site.Educated customers on product and service offerings, communicating about product quality, value and style. Offered exceptional customer service to differentiate and promote the product/service giving to the costumer an unique experienceBuilt customer confidence by actively listening to their concerns and giving appropriate feedback. Offered direction and gave constructive feedback to motivate team members.Held each team member accountable for achieving brand and performance goals.Unloaded trucks, stocked shelves and carried merchandise and products out on promotion site.

Promotional Sampling created a brilliant Idea to launch e new product called Savings Maximiser. The campaign name was "Savings Week" and the slogan - Kick start your savings by taking advantage of all the fantastic freebies this week; enjoy free transit, coffees, lunches, shoe shines and massages." I was contracted to help on the management of the campaignI involved in all the production, logistic, contact with supplier, councils, cafes and the execution during 5 days, nationwide.

QuikStrike is a division of Traffik Marketing that specialises in the recruitment, training, development and on-going management of promotional brand ambassadors, as well as creating and managing the activation of brand activity nation-wide.I worked in a project to improve the quality of Promotional Staff in the field being the point of contact for BA and Supervisor and reporting to the National Staffing Manager where the campaigns could be improved, before major problems happen.

São Paulo Area, Brazil

Plano.Trio is specialized in integrating and managing Trade and Channel Marketing solutions . With over 3800 field staff involved in different programs for different clients, Plano.Trio services is a mix of Design, POS Production, Experiential Marketing and Events.My main responsibility was to manage Nationally all the events , from small launches to conventions for over 1000 participants. Also manage sponsorship programs for clients. Some remarkable campaigns and awarded events was managed for clients as - Nokia, Procter & Gamble, HSBC, 3M, Whirlpoll, Grendene/Melissa, Coca Cola, Diadora, Bristol Myers Squib, Ceras Johnson’s, Samsung, Vivo, Nestle, Kraft among others.

Managed the in-house team of 8 events producers responsible for all the events and sponsorship withing the business.Planned and executed over 350 events and sponsorships each year.Designed and created marketing collateral for sales meetings, trade shows and company executives. Reviewed and approved billing invoices and expense reports.Reduced and controlled expenses by improving resource allocation.Managed the launch of all the internal sales marketing campaigns to generate new business and to support the sales teams. One event in specific connected up to 45 cities and over 8000 employees simultaneously in a Video Conference via satellite.Direct responsible for all the Premier Events.

Curitiba Area, Brazil

Deal with all matters regarding the development, organization and promotion of the Squash.Managed all social media programs, including Internet forums, blogs, social networking applications and message boards.Coordinated monthly competitions in different Squash Clubs.Mediated 2 important new sponsors for the Federation. Dunlop and Club Social (Kraft) helped the Federation and made viable to bring to Brazil an important International competition.Organized an International Tournament , "Brazil Open de Squash", part of the PSA (Professional Squash.Association) international tour bringing some of the top athletes to Brazil.

Responsible for the execution of all the Direct Marketing Campaigns.Manage suppliers as Courier Companies, Print Shops, Medias and Mailing list suppliers.Highly collaborated in a project with the Brazil Post Company to create a specific product to benefit Direct Marketing companies, called "Mala Direta Postal" .The main idea was to reduce the postage costs for large volume of mails, similar of the Bulk Mail /Promo Post / Sample Post Option services from Australia Post. Manage the operation for campaigns with over a million leads per month for AOL (America On Line).

Defined projects and strategies to promote the Badminton, specially in schools.Established and maintained cooperative relationships with representatives of all the clubs and federationsPlanned and organized all the competitions and social events. Managed partners and sponsors

Bachelor'S Degree, Bachelor In Communication - Public Relations

Associate’S Degree, Product Management

Activities and Societies: Product management lies at the intersection between business, design, and technology, allowing you to gauge.

Digital Marketing

Activities and Societies: digital display advertising mobile marketing social media search marketing big data content marketing

Marketing And Advertising

Certificate, International Marketing / Business