Developing the marketing strategy in line with company objectives.Account Based MarketingCo-ordinating marketing campaigns with sales activities. CRM Salesforce MS DynamicsOverseeing the company’s marketing budget.Creation and publication of all marketing material in line with marketing plans.Manage and improve lead generation campaigns, using analytics to ensure ROIFollow-up commercial leads and convert into sales opportunitiesOverall responsibility for brand management and corporate identityOnline marketing campaigns.Monitor and report on effectiveness of marketing communications.Working closely with design agencies and assisting with new product launches.Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.Analysing potential strategic partner relationships for company marketing

- Set up en roll out Marketing plan- Implementation CRM tool (SalesForce)- Digital B2C transformation- Definition and follow-up B2B & B2C campaigns- G2M new products- Market & competition study- Consumers satisfaction survey- Set-up and roll out 360° communication with strong focus on social media- Event & PR management- Partnership management- People management

- Definition and driving of yearly marketing plan & budget cross competencies for employers & partners- Definition and implementation of communication strategy- Launch of new service models- Leads generation campaigns- Project management & product innovation

- From business plan to communication strategy and action plan - Implementation en follow-up yearly action plan of SME market (south)- Leads generation campaigns- ROI measurements