Reported to Regional Director | Team: 4 people- Responsible for the development of projects and partnerships for Brazilian subsidiary, with coverage in Argentina, Paraguay and Uruguay (ARC Mercosul);- Structuring São Paulo’s office;- Increase of the customer base;- Reformulation of the product portfolio;- Implementation of e-commerce for sales via website;- Adequacy of cash flow;- Production, writing and editing of reports on the agricultural commodities market;- Production, writing and editing of the AgResource Latam Report;- Production of daily newsletters on the opening and closing of the commodities market;- Live comments for TC Rádio (TradersClub) on commodities market and impact on the share prices of related companies;- Customer service.

Reported to the President | Team: 3 people- Responsible for the communication and marketing of international offices (Dubai and Shanghai);- Organization, promotion and coordination of overseas trade missions;- Development of marketing and communication plans for international trade missions;- Press coordination in international trade missions;- Organization of events in Brazil and abroad;- Increased exposure in national, regional and international press;- Digital channel management (Twitter, Facebook, Linkedin and Youtube), with increased reach and engagement;- Promotional videos production;- Production and edition of publications and content aimed at business audiences;- Support at project and prospecting business units. Development of marketing and communication plans.

Reported to the Communication and Institutional Relations Director for Latin America| Team: 5 people- Defense and protection of Company reputation through branding strategies.- Responsible for structuring/managing external communication and institutional marketing throughout Latin America, including press relations, digital-media strategies, publicity campaigns.- Implementation of global communication strategies in Latin America.- Building the DSM brand in the region and preserving its reputation.- Expressive increase in institutional and business-area exposure in the press.- Creation and management of digital channels and social networks for DSM in Latin America (Twitter, Facebook, Instagram and Youtube). Increased digital DSM presence, notably with the digital campaign “Bright Minds Challenge” Award.- Support for communication and institutional marketing at all business units. Development of communication and marketing plans in accordance with business-unit leaders, focusing on revenue generation.- Management and production of institutional content for communication channels.- Creation and implementation of branded content strategies, increasing production and divulging in-house content.- Increased number of visits to the company site.- Selection, hiring and management of public-relations, advertising and social-media agencies.- Management of crises such as the factory fire in Argentina and the factory accident with casualty in Brazil.- Training executives in press relations and for homologation as Company spokesperson.

Reported to the President for South America Team: 7 people- Responsible for internal and external communication and institutional marketing, leading press-relations strategies, advertising campaigns and social media.- Relations with advertising agencies for campaign development.- Coordination of company participation in national and international trade-fairs and events.- Coordination of the Annual Company Report.- Responsible for creating and managing digital channels on the main social networks (Twitter, Facebook, Linkedin, Instagram and Youtube), increasing JBS digital presence.- Elaboration of the current company site.- Participation in business-unit advertising strategies (Friboi, Seara, Swift).- Structuring internal communication channels (Intranet and print magazines).- Elaboration of speeches, positioning and communications for the CEO, and investor relations.- Execution and management of institutional-marketing campaigns such as “The Founder’s History”.- Structuring the press-relations department, including training for executives.- Increased positive JBS press exposure.- Winner, for 4 consecutive years, of the award for the company with the best press relations.- Improvement actions concerning Company institutional image and reputation.- Managing crises such as accusations of monopoly and price manipulation, closure of productive units, the sales of meat from deforested areas, accident with casualty at a production unit etc.- Lectures and interviews as spokesperson.

- Drafting and producing reports on economy and business.- Presentation of bulletins and reports in video for WEB platforms.- Travel to the main agricultural-frontier regions to produce special reports.

- Writing and producing real-time reports on agribusiness (Broadcast – Estado Agency).- Presentation and coordination of EA Live Broadcast, a weekly program of live interviews.- Presentation and production of bulletins in video and for Radio Eldorado.- Coverage of the Ministry of Agriculture, Treasury Ministry and Congress routines in Brasília.

- Graphic and editorial restructuring of the Agrinova Magazine and of the Agrinova Website.- Content elaboration for the publisher’s agribusiness-unit events (Agri Forum).- Production and editing reports for the magazine and the agribusiness portal.

- Production and copy-writing of daily reports on agribusiness for the print newspaper and website.

Responsável pelo atendimento a empresas ligadas ao agronegócio