• Launched ADCOMMATIC, our in-house Programmatic Advertising Solution. • Agency digital offering definition and strategy. • Lead new pitches & proposals.• Lead our digital team.

• Launched Gamned in the GCC region.• Present high-level programmatic strategy and offerings for new business pitches.• Build strong, long lasting relationship with Agencies and Brands.• Day-to-day management of programmatic demand partners, such as advertising networks, ad-exchanges and third party data partners.• Liaising with the Ad Ops and technology teams making sure successful delivery of campaigns. • Tracking the overall performance of programmatic campaigns and serve as an escalation contact for investigating discrepancies for campaign issues with the Ad Ops team.• Conducting periodic evaluation of programmatic programs, identify new opportunities, and present recommendations for growth (new partners, improved optimization, etc...).

Advertising account management. Helping grow the spend with a positive ROI through programmatic media buying on performance and branding campaign.

• RTB : campaigns management using exchange based media, audience-based buying, and remarketing (AppNexus & Turn).• Reporting: performance optimization on programmatic feeds by interpreting daily and intra-day statistics.• Trafficking : Ad server management (DFA), monitoring of advertising campaigns, creative and optimization recommendations.• Network: relationships with key partners within ecosystem such as data providers, inventory providers, demand-side platforms • Idea: develop and share knowledge and best practice in data-driven buying strategies with the team.

• Strategy: media plan recommendations, implementation and monitoring of integration offerings.• Display advertising: build, launch and manage display media plan.• SEM: Overall management of search marketing programme for a portfolio of customer. Click-through rates and quality score improvement, optimization and ad copy testing, bids and PPC budget management. Conversion optimization.• SEO: recommendation to increase campaigns visibility on major search engines to meet or exceed customers goals.• Emailing: database management, recommendation and optimization of email campaigns.