Rush Hour Digital is a renowned Hong-Kong based Digital agency delivering world-class UX & UI design and website & mobile app development to clients worldwide, through well thought-out digital strategy and a user centred approach. I am in charge of developing the Australian and New Zealand markets.

• Leading the project team for the revamp of FINSIA website and member portal. This has been a year-long project and was critical for the business as the old website wasn’t answering FINSIA and its member’s needs. The scope of this project was on a medium scale with some requirements such as a very strong user experience focus, integrations to various systems such as Salesforce, development of an integrated e-shop, highest standard of cyber security. We’ve seen a dramatical increase of traffic and a very positive feedback from FINSIA’s board and members as well as the whole business;• Contributing to the creation and execution of FINSIA’s Digital Marketing & Corporate Affairs strategy; • Developing launch strategies for educational product such as Chartered Banker, our flagship qualification;• Hands-on execution of end to end management of digital campaigns for key brand and products; • Keeping current and report on latest marketing developments in the industry to identify new segments, channels and opportunities;• Supporting event managers in marketing commercial and state-based events;• CMS: day to day management of content, website integrity, user experience and enhancements, issue/error resolution, training.

• Co-leading the Law Society new website project with IT department. Every aspect had to be conducted to ensure the new website adhere to our brand and content strategy while respecting business requirements and user’s expectations;• Collaborating with our web agency to conduct the website project which included gathering the Business requirements, designing for a premium user experience (steps: user research, persona development, information architecture, wireframes, designs), organising the content migration (old website audit, content refresh, migration onto new website). One of the main goal was to reduce the amount of pages and only keep the most valuable and up to date content. We went from 5000 pages to 400 and the entire website has been reviewed by each department. After 18 months work, the launched lawsociety.com.au on April 2018 was a success as most of the feedback from our audience was very positive.• Setting up and managing Google and LinkedIn advertising strategies for our professional development courses. Our CTR was between 4% and 7% for both Google and LinkedIn and we’ve seen an increase of 20% in sales. • Conducting an audit of all our e-communications and developing a new strategy (New responsive templates for consistency and better user experience, segmentation to ensure we have better targeted messages…), Our average open rate went from an average of 40% to 50% on our main newsletters.• Developing a segmentation strategy to develop our different services and tailor our communications in line with our members’ different needs. The new website and the newsletters were the first to benefit from this strategy and our member satisfaction rose tangibly.• Establishing a marketing strategy for the Law Society Dining Room. The dining room has been open for decades but no strategy was in place. I focused the work around menu, decoration, promotion and pricing. The patronage increased and became more diverse (younger and more feminine than it was).

• Developing the new Law Society intranet and internal communication tools; • Building ad hoc websites using Wix on an ongoing basis;• Managing the website and identifying improvements to the website that will enhance the user experience and drive the implementation of those improvements in liaison with the IT department and/or external consultants;• Developing and implementing an SEO strategy and monitoring traffic and data analysis;• Supporting the Law Society’s membership, communications, professional development and financial strategies through the further development of online resources, using multi-media technology and interactive platforms;• Contributing to the development and production of selected Law Society online communication materials such as segment e-newsletters, promotional e-DM’s, marketing collaterals and other publications;• Conducting the Law Society social media strategies and identify and implement improvements to existing activities;• Contributing to the development of communications and marketing strategies and proactively identify and implement improvements to existing activities and materials;• Participating in the development of projects aimed at improving our services to members;

• Developing a SEO strategy from the technical audit including: Optimizing the content with strategic keywords (Keyword research, keyword mapping and metadata development), increasing back-links amount and quality, fixing technical problems affecting the SEO, and developing our global presence on social networks (Social link building);• Performing websites technical audit in collaboration with the SEO agency Activis;• Writing a fortnightly SEO report using Google Analytics and Alexa data.• Optimizing hays.fr and hays.lu content in order to increase websites traffic;• Setting up a strategy on social networks in collaboration with the Community Manager: Benchmarking, monitoring tools implementation...• Managing the Community Manager on the strategy deployment;• Training consultants to get the best professional practice on Linkedin: profiles standardisation, search using Boolean operators...

• Administration of the SEO (Search Engine Optimization) strategy: Link-building, negotiation of link exchanges, Google ranking techniques and link popularity initiatives, natural link-building through quality content, social bookmarking, buying links.• Partnership monitoring in order to get the best vouchers and the best remuneration;• Competitors’ intelligence and marketing surveys to find out the best way to succeed;• Newsletter copywriting and results monitoring (Increase of subscribers by 250% in 6 months)• Updating the content of Codespromotion.fr (French equivalent of MyVoucherCodes.co.uk);• Launching an advertising campaign in French newspapers and magazines

• Managing the Intranet development using Sharepoint;• Setting up new tools for internal communication;• Operational marketing: Organizing events and conferences in order to present new products;• Conducting and reporting market research to implement new campaigns;• Designing new products with the business developer;• Launching promotional operations on the occasion of presentation for our clients.

• Optimising the Business manager “tools box”; • Executing of a survey to understand the Business managers’ needs;• Proposing an “all-in-one” tool for commercial presentations.

• Analysing reports and setting up new marketing tools: Banners, Mailing, SEO and PPC campaigns;• Tagging IBM websites pages in order to track Web users (Surfaid tag and Surfaid analytics software);• Weekly and monthly reports , benchmarking;• Conducting and reporting quantitative and qualitative analysis of campaigns