Alexandre Reille Email and Phone Number

Conduction of the business development in BtoB: events and seminars.- Analysis of the market opportunities.- Creation of the business model, product mix definition.- Sales strategy and development.- Team management: sales, marketing, catering, maintenance.- Defining and deploying of the marketing and SEO strategy.- Budget and P&L management.

Launched Withdesigners.com on 2010, an online qualified marketplace gathering top freelancers and agencies in communication, design and digital marketing (6 000 freelancers and agencies).- Business model development, roadshow and fundraising.- P&L management, tracking and forecasting tools implementation.- Marketing and sales development- Lead management & acquisition, SEO optimization- Team management : sales, project managers, designers, developers- Advice to clients, headhunting and agencies competition organization.-> Volume traded on the website since 2010 : 12 m€ and more than 3 000 clients

Rejuvenation of the brand’s collection & branding on a higher segment.- New design strategy for all products and marketing tools (print, web), creation of the new branding chart.- Artistic Studio management (10 people): piloting collections development : textile, luggage, footwear and special technical products for men/women (800 skus, TO: 50 M€) and creation of visual merchandising tools.

Rejuvenation of skis and bindings ranges.- Qualitative and quantitative market surveys : NA, EU and Japan, repositioning of the product design strategy (160 skus, TO 160 m€).- Management of the artistic studio (3 people): graphic designs, products designs, colours and materials trend forecasting. Implementation of a freelancers and agencies network.

Revamping of the Salomon Snowboards range, creation of trend & innovation books, creation of 5 snowboards design ranges (2000-2006).- Products industrialization: sourcing optimization, range coherence, margins optimization.Contest: nominated at the Volvo Sports design Awards (Munich 2005).