Alexandre Roussel

Alexandre Roussel Email and Phone Number

International Product Manager at Groupe SEB - High Speed Blenders @ Groupe SEB
ecully, rhone-alpes, france
Alexandre Roussel's Location
Greater Lyon Area, France
Alexandre Roussel's Contact Details

Alexandre Roussel personal email

n/a
About Alexandre Roussel

6 years experience in marketing food, beverage, chocolate, SDA kitchen electrics.

Alexandre Roussel's Current Company Details
Groupe SEB

Groupe Seb

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International Product Manager at Groupe SEB - High Speed Blenders
ecully, rhone-alpes, france
Website:
groupeseb.com
Employees:
6120
Alexandre Roussel Work Experience Details
  • Groupe Seb
    Chef De Produit International - Vacuum Robots
    Groupe Seb 2021 - Present
    Marques ROWENTA, TEFAL | Portefeuille Produits Robots 83M€MARKETING STRATÉGIQUE◥ Définir et assurer le déploiement de la stratégie marketing (robots aspirateurs)◥ Développer les innovations en lien avec la recherche, bureau d'études, qualité, design, logistique, marchés◥ Générer et contrôler la profitabilité pour chaque projet, optimiser le P&L de la catégorie◥ Gérer le portefeuille produits existantANALYSE PANELS ET CONNAISSANCE CONSOMMATEURS◥ Etablir un diagnostic complet de la catégorie via panels, mapping concurrentiel, étude U&A, étude ad-hoc◥ Identifier les drivers clés de la croissance de la catégorie et poches de croissance◥ Recommander les axes stratégiques et le couple produits / marchés prioritaires◥ Tester des concepts produitsMARKETING OPÉRATIONNEL◥ Coordonner les développements des contenus avec les partenaires internes et externes (packaging, PLV, vidéos)◥ Recommander et suivre avec les chefs de marchés et les équipes marketing des filiales la bonne implémentation de la stratégie et des produits et répondre aux besoins locaux◥ Suivre les performances de vente et assurer le reporting régulier (GFK)MANAGEMENT◥ Manager 2 chefs de produits et 1 chef de produit junior en alternance
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  • Groupe Seb
    International Product Manager - Blenders
    Groupe Seb 2018 - 2021
    Écully, Rhône-Alpes, France
    Brands MOULINEX, TEFAL, KRUPS, IMUSA, ARNO | Products Portfolio 117M€STRATEGIC MARKETING◥ Define strategic recommendations on long-term products plans (high speed blenders)◥ Develop new products and solutions in collaboration with research, development, quality, legal, logistic teams ... etc.◥ Create and monitor projects profitabilityMARKET AND CONSUMER INTELLIGENCE◥ Identify growth drivers of the category◥ Recommend new areas of innovation◥ Conduct field tests and concepts testingOPERATIONAL MARKETING◥ Coordinate the creation of launch packs (packaging, POS material, videos, ...)◥ Monitor sales performance (GFK)MANAGEMENT◥ Manage 1 Junior Product Manager, 1 Intern
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  • Groupe Cémoi
    Product Manager
    Groupe Cémoi 2015 - 2018
    Perpignan, France
    Brands CÉMOI & JACQUOT / 160 products / 65M€ business◥ Manage innovation and products development (brands : CÉMOI, JACQUOT)◥ Define efficient marketing strategy to maximize sales volume and profit margins◥ Analyze market data and consumer insights
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  • Groupe Aoste
    Assistant Product Manager
    Groupe Aoste Jul 2014 - Dec 2014
    Saint-Priest, France
    ◥ Coordinate products launch with factories, quality, sales, agencies and printers◥ Manage existing products : updating packaging according to INCO regulation on labelling◥ Design and follow up promotional activities
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  • Carré Noir
    Assistant Account Manager
    Carré Noir Jan 2014 - Jun 2014
    Suresnes, France
    ◥ Coordinate branding and packaging projects for Food & Beverages brands◥ Analyze the target market, build benchmarks, identify possible relevant approaches for clients◥ Brief creative staff, present creative works and ensure that they meet the client's brief and budget
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  • Electro Calorique
    Assistant Product Manager
    Electro Calorique Apr 2012 - Sep 2012
    Pusignan, France
    ◥ Conduct market studies on food distribution equipment in Norway and Finland◥ Design marketing and communication tools for sales team◥ Participate in product launch in Norway
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Alexandre Roussel Skills

Digital Marketing Strategic Branding Photoshop Nielsen Data Analysis Product Innovation

Alexandre Roussel Education Details

Frequently Asked Questions about Alexandre Roussel

What company does Alexandre Roussel work for?

Alexandre Roussel works for Groupe Seb

What is Alexandre Roussel's role at the current company?

Alexandre Roussel's current role is International Product Manager at Groupe SEB - High Speed Blenders.

What is Alexandre Roussel's email address?

Alexandre Roussel's email address is al****@****ste.net

What schools did Alexandre Roussel attend?

Alexandre Roussel attended Esdes Lyon Business School, University Of Sunderland.

What are some of Alexandre Roussel's interests?

Alexandre Roussel has interest in Children.

What skills is Alexandre Roussel known for?

Alexandre Roussel has skills like Digital Marketing, Strategic Branding, Photoshop, Nielsen Data Analysis, Product Innovation.

Who are Alexandre Roussel's colleagues?

Alexandre Roussel's colleagues are Josephine Rhodes, Winston Choo, Benoit Pollet, Holly Johnson, Rodrigo Lucas Arruda, Kamal Djemaa, Odalis Cecilia Diaz Cogollo.

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