Strong experience in Marketing and Media management, with experience in Branding, Performance Strategies, Communication and Data Analysis. Consolidated trajectory developing projects with real positive results and impacts on companies and people's lives.Experience in creating 360 media strategies (online and offline for performance and branding) focusing at synergy in awareness, consideration, lead generation and sales actions in order to constantly improve results.Leadership of Data Analytics, Business Intelligence, SEO and Social Media actions.Development and elaboration of analysis and market studies, trends and monitoring of reactions and qualitative and quantitative responses.Structuring of the measurement plan, attribution model, and KPI's plan aligned with the business strategy, as well as periodic monitoring to define actions that ensure the achievement of objectives.Highly communicative, eficient and effective in decision making, oriented for innovation and quick adaptation to market changes.Consolidated ability to lead multidisciplinary teams with extensive managing and motivating skills, knowing how to balance demands with hands-on and delegating tasks, in order to achieve better results in projects.Experience in developing high performance teams with a focus on process improvement, cost reduction, management by indicators and leverage of results. Experience in monitoring of quality of life and learning KPIs in the team.Committed to business strategies, directing efforts to provide the team with conditions to achieve their individual and group results.