• Boosted revenue by 1.5x YoY for the past 3 years• Managed multi-million-dollar marketing budget while maintaining 4x ROAS• Executed successful brand transition from chilisleep.com to sleep.me• Efficiently adjusted KPIs from CAC, ROAS, and revenue based on business decisions• Conducted A/B testing to optimize ad channel creative assets• Led Amazon Marketplace, elevating product ratings from 2 to 4 starts• Developed and grew influencer and affiliate network• Managed the complete process of all event planning including negotiation costs with vendors, working cross-departmentally to ensure assets and products were delivered on time, as well as handling set up/tear down and following up with attendees from event• Collaborated with the business development team to execute deals with professional sports teams and run necessary weekly reporting analytics• Successfully launched bestbuy.com and costoc.com while managing inventory, pricing and creative assets

• Central Region Sales Coordinator serving NC, SC, GA and FL DMAs, collaborating with a team of Account Executive and managers to ensure smooth advertising campaigns from book to bill• Responsible for entering, monitoring, and maintaining all cable and online campaigns while being the liaison between account receivables, marketing, traffic, digital and video departments• Aid in weekly and monthly recovery of revenue, inventory management along with creating sale presentation decks and maintaining market representation material• Train new account executives and advertising sales coordinators on the operations at Viamedia• Coordinate promotional activity with affiliates such as A&E, FOX, Scripps, and FOX News for the South East Region

• Provide exceptional customer service for clientele• Recover and replenish the store, and maintain visual merchandising presentations• Understand the culture and ensure compliance with all values, believes, and behaviors of LOFT

• Conducted 90-125 outbound calls per day to small and medium-sized business owners to offer Yodle products like, (SEO) search engine optimization, (PPC) pay per click, etc.• Used a proven detailed sales script to identify clients’ needs and cultivate effective sales strategies• Sold and closed new accounts within assigned business vertical markets by running a sales webinar presentation

• Promoted campaign development, including coordination, analysis, and continual monitoring for progress• Stayed on top of changes in the marketing environment to best serve the objective of the client and adjusting plans accordingly• Managed and develop promotions and material of brands

• Organized executive board meetings• Divided our $60,000 budget among three committees within the club to ensure events are budgeted properly• Attended conferences such as, NACA (National Association for Campus Activities), that give the executive board members ideas that are popular on campuses throughout the country

• Planned and executed an event to raise money in honor of a professor who passed away• Contacted and secured sponsors for our event• Perfected my team building skills while creating a marketing plan in order to have a successful event (advertising, interviews, press releases).Below is article written about our event:http://www.sbu.edu/academics/schools/business/news-publications-research/2013/12/20/students-in-marketing-class-raise-more-than-$16-000-for-charity

• Managed social media outlets (Facebook and Twitter) and email• Promoted campus events that utilize marketing techniques to encourage student attendance• Negotiated with companies involving contracts for concerts, magicians, comedians, and inflatables for student enjoyment • Promoted and planned a concert that 2,000 students and community members attended

• Collaborated with store managers from four different stores on various promotional strategies to increase sales within the specific store• Implemented social media for the four stores to alert customers of discount opportunities • Developed different signage techniques to make customers aware of promotions

• Assisted the board on decisions that should be made regarding advertising for the station• Created Facebook and Twitter posts for station followers• Helped create stories for the Alumni magazine