Alexandria J. Email & Phone Number

Atlanta, GA, US

Hoboken, New Jersey, United States

Hoboken, New Jersey, United States

• Amplifying the strategic approach to content and affiliate partnerships by leading processes, collaborating with cross-channel partners & continuously optimizing the channel for campaigns to drive results.
• Vetting & working with influencers and talent for category specific activations, content partners andwalmart connect clients on behalf of Walmart’s Brand to drive sales and orders.
• Leading the execution of Fashion, Home & Beauty campaigns for both influencer and branded content channels for seasonal launches and key brand moments while pushing for cross-channel amplification.
• Executing a strategic brand experience for Gap Home Kid’s Launch with publisher, Hunker, for a digital and experiential shoppable takeover experience that included an influencer brunch for parents & kids, dedicated.

New York, New York, United States

New York, New York

• Leads the integrated strategic approach and partnership for the inaugural year of iHeart Media’s Black Information Network, positioning Verizon as a founding partner and crafting a strategic approach that led to an 85%.
• Led the strategy and execution of our holiday virtual concert series targeted to the multicultural Gen Z audience. Responsibilities included: managing partnership, budget approval, strategy and reporting. This led to.
• Built a social content strategy for Pay It Forward Live, a Small Business-focused 10-week virtual music and gaming event on social platforms that led to a 30% increase in impressions and followers on Pinterest content.
• Managed the experiential and media components of iHeart x Verizon Disrupt partnership concert series with 23 shows in 7 markets across 5 cities. This resulted in over 15K attendees, 449M audio and digital impressions.

New York, New York, United States

Accenture Interactive | Editorial + Content Strategy: Strategized and created B2B content for clients: Bank of America and Salesforce resulting in an increase in email captures and website view time. mcgarrybowen | Production: Assisted in overseeing Subway’s integrated production strategy for both social and digital creative deliverables to shape the brand.

Atlanta, Georgia, United States

The Positivity Brand is a media site that promotes growth, passion, and positivity. I currently serve as a multimedia producer, writer, and editor for multiple platforms from social media to videography. I produce content that is both interesting and impact for a millennial demographic. www.thepostivitybrand.com

Atlanta, GA

• Wrote copy for email newsletters and choose photos that encourage visits to HGTV, DIY Network, and Travel Channel.
• Tracked performance of newsletters using reporting tools: Omniture and Tableau.
• Updated and added content to HGTV.com, TravelChannel.com and DIYNetwork.com.

Atlanta, Georgia

• Pitch and secure local media for Squidbillies, AS/CN Games, digital and streaming.
• Track and compile daily press breaks for Cartoon Network, Adult Swim and Boomerang.
• Produced the Digital Doings Newsletter highlighting the Cartoon Network app, games and programming.
• Update master press lists, assist with press mailers, and create custom bios/fact sheets for talent.

Hollywood, CA

• Coordinated an integrated corporate events internal screening for the season premiere of “Younger.”
• Part of the PR team on “Younger,” “Nobodies,” and “Teachers.”
• Booked talent travel, created travel itineraries and escorted talent for red carpet events.
• Developed and updated master press lists.

Kennesaw, Georgia

• Serve as an assistant to the Director of Learning Communities.
• Create marketing campaigns for events and organizations on behalf of the University College.
• Design the First-Year Learning Communities summer 2015 orientation pamphlet and additional orientation handouts.

Atlanta, GA

• Write and edit segments for Atlanta Falcons using Adobe Premiere.
• Floor direct Falcons Playback and Focus Atlanta.
• Produce content for Facebook Live and coordinate social accounts, Facebook and Twitter.
• Produce interviews for Atlanta Falcons community relation events featured in Inside the Locker Room and Rise Up Weekly.

Atlanta, GA

• Create and develop press releases, press kits, publicity photos, line sheets, press conferences.
• Handle media monitoring.
• Research media outlets for Atlanta clientele and Real Housewives of Potomac.
• Execute campaign strategies and relations with local media outlets for interviews via in-person, e-mail, or over the phone.
• Manage the media room at multiple press events and red carpets.
• Coordinate the Instagram and Twitter accounts.