Alexandria Ohlinger Email and Phone Number
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Alexandria Ohlinger personal email
As a marketing executive and 3x Co-Founder with over 18 years of experience, I've driven $500+ million in revenue across global markets. My expertise spans from building major franchises like Hot Wheels and Star Wars to pioneering AI-driven marketing solutions.As CEO of Leadway, I'm focused on integrating AI into marketing strategies to drive measurable growth. Our mission is to use artificial intelligence to enhance marketing effectiveness and efficiency, helping businesses make data-driven decisions.☑Utilizes data analytics for informed decision making☑Streamlines marketing processes for improved efficiency☑Provides insights for strategic adjustmentsWe leverage this AI foundation to align sales and marketing efforts, optimizing the entire customer journey from first touch to conversion.My experience with Fortune 500 companies like Mattel and WWE, coupled with my MBA from USC, allows me to bring a unique blend of corporate insight and cutting-edge technology expertise to businesses of all sizes.As an award-winning speaker, I share actionable insights on:☑Leveraging AI to enhance marketing and sales☑Implementing data-driven strategies for business growth☑Future-proofing marketing operations with emerging technologiesSome of my topics include:☑ AI for Marketing☑ Sales and Marketing Alignment☑ Building A Value-Led Lead Generation Funnel☑ How to Build A High-Performing WebsiteCore Competencies:☑Developing and implementing AI-powered marketing solutions☑Aligning marketing initiatives with sales objectives☑Scaling capabilities to support business growth across industriesWhether you're looking to integrate AI into your marketing strategy, optimize your digital presence, or leverage AI for sales and marketing alignment, Leadway is here to guide your business forward. Contact me today to learn more!
Leadway
View- Website:
- getleadway.com
- Employees:
- 3
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Leadway
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CeoLeadway May 2021 - PresentLeadway is an AI-focused marketing firm that specializes in aligning sales and marketing efforts through artificial intelligence. As a fractional CMO service, we help businesses improve their marketing strategies, increase efficiency, and drive growth by leveraging AI for data-driven decision-making, campaign optimization, and seamless integration of sales and marketing processes. Our services include developing AI-enhanced marketing strategies, optimizing digital presence, and educating teams on implementing AI in their marketing and sales workflows. At Leadway, we're committed to helping businesses of all sizes use AI to create stronger connections between their marketing and sales departments, delivering measurable results and sustainable growth. -
Professional SpeakerVistage Worldwide, Inc. 2021 - PresentSan Diego, California, UsTop New Vistage Speaker 2022 -
MemberVistage Worldwide, Inc. Jul 2018 - PresentSan Diego, California, Us
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Adjunct Professor Of MarketingCalifornia State University-Sacramento 2020 - PresentSacramento, California, UsSubjects: Marketing Management, International Marketing, and Consumer Behavior -
Co-FounderMagicpath Inc. Jan 2020 - Dec 2021MagicPath enables CBD & Cannabis companies to drive revenue, build customer loyalty, mitigate risk, and achieve new levels of business performance. Whether you're incubating a brand, scaling a business, navigating compliance, building a facility, or even exploring investment opportunities, we help you recapture your focus and grow your Cannabis empire.
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Ceo And Marketing ConsultantNeva Marketing 2017 - Dec 2021Folsom, California, UsNEVA Marketing is a full-service consultancy that serves as an outsourced marketing team to businesses. We offer 15+ years of marketing experience and a track record of success building and growing multi-million-dollar global brands. We offer a team of experts across all areas of marketing, including an outsourced CMO to help manage everything from strategy to execution. Our services are fully customizable to any type of business. -
Marketing ConsultantGrow Green Marketing 2019 - Aug 2021Grow Green Marketing is a full-service consultancy that serves as an outsourced marketing team for CBD and Cannabis companies. We offer 15+ years of marketing experience, both within regulated and non-regulated industries and a track record of success building and growing multi-million-dollar brands. Our team consists of experts across all areas of marketing, including an outsourced CMO to help manage everything from strategy to execution. Our services are fully customizable to any type of Cannabis company.
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Vice President Of Marketing And Business Development - Consumer ProductsBekaertdeslee Feb 2018 - Sep 2019Waregem, Flemish Region, BeRecruited to start a global business-to-consumer (B2C) / direct-to-consumer division as a new revenue stream for a $400MM business-to-business (B2B) company. Building new bedding business and brand from the bottom up through entrepreneurial and customer-centric approaches. -
Senior Director Of Marketing And Business DevelopmentCen, Llc 2017 - 2018Recruited to transition company from primarily B2B to B2C by developing and leading its first consumer-based marketing and business plan. Manage a direct team of 15, a multi-million-dollar global marketing budget and P&L across a product line with 800+ SKUs. Successfully revitalized struggling Amazon business. Achieved positive growth for the first time in 4 years. Captured two new business opportunities and strategic partnerships accounting for millions of dollars in incremental volume.
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Marketing Lead, Australia/New ZealandMattel, Inc. 2015 - 2016El Segundo, California, UsIn a nine-month assignment in Australia, was selected to turn around performance and catapulted international market growth by +23% across the Mattel Boys brand portfolio in Australia/New Zealand in 2015, delivering +13% growth in 2016. Managed Boys & Games A&P budget and directed four brand managers and 15-member cross-functional team in long-term strategic vision and annual marketing plan. Fostered licensor and brand partner relationships with Disney, Warner Bros., World Wrestling Entertainment, DreamWorks, and the Australian Football League Players Association. Secured three-year agreement for toy rights for Disney Pixar Cars 3 in Australia and New Zealand, providing several million dollars in incremental revenue. -
Senior Marketing ManagerMattel, Inc. 2013 - 2015El Segundo, California, UsIn a new marketing leadership role, propelled the US Hot Wheels brand revenue from by +2% in 2013 to +4% in 2014, while continuing an upward trajectory of +24% in 2015. Sourced licensed partners for the Hot Wheels and Matchbox brands. Reversed five years of flat growth for the Hot Wheels and Matchbox retailer exclusive products by driving a new channel strategy. Managed budget, two direct reports and a 10-member cross-functional team in execution of national marketing plans that built brand awareness and engagement in the retail market. Drove CRM strategy, including branded website and social media channels. Spearheaded Mattel and Hot Wheels’ first parent-targeted integrated marketing plan producing millions of dollars in incremental revenue. Secured/managed national partnerships with General Mills, Scholastic, Ford, Honda, Indianapolis 500 and X-Games.
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Marketing ManagerMattel, Inc. 2011 - 2012El Segundo, California, UsPromoted to manage the Girls portfolio (Disney Princess, Frozen, Sofia, Polly Pocket and Little Mommy) and spearheaded innovative marketing plans that produced +10% growth across the portfolio in 2012. Led 10 cross-functional team and direct report in designing and executing marketing plans across US, raising brand awareness and engagement with top retailers. Key team member in the creation of Disney’s most successful animated theatrical toy launch, the Frozen product line. Drove re-positioning of Little Mommy as a premium mom lifestyle brand, yielding +7% revenue growth (first positive growth in four years). Achieved +2% growth for the struggling Polly Pocket brand (first positive growth in five years).
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Associate Marketing ManagerMattel, Inc. 2008 - 2010El Segundo, California, UsDefined and launched marketing strategy for the 2010 launch of Mattel’s World Wrestling Entertainment global toy line, delivering a +57% increase in worldwide sales over the previous manufacturer’s performance. Created marketing plan; managed product mix and P&L.Spearheaded WWE social media launch plan; created Facebook, Twitter and YouTube pages; optimized social media presence, growing Facebook page to 1.5 million followers and Twitter to 1.1 million in six months. Key contributor in incremental placement and sales by designing a compelling retail promotional plan.
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Associate Manager, Retail Strategy And MarketingVivendi Entertainment 2007 - 2008Boulogne-Billancourt, FrSpearheaded retail marketing strategy in mass, electronic and club channels for the World Wrestling Entertainment and ESPN Sports DVD business, capturing millions in annual retail revenue growth. Boosted sports business in the declining DVD market from -6% to +16% through impactful cross-category partnerships. -
Marketing AssociateCiti 2004 - 2006New York, New York, Us
Alexandria Ohlinger Skills
Alexandria Ohlinger Education Details
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Usc Marshall School Of BusinessConcentration In Marketing And Entrepreneurship -
University Of ArizonaConcentration In Marketing And International Business
Frequently Asked Questions about Alexandria Ohlinger
What company does Alexandria Ohlinger work for?
Alexandria Ohlinger works for Leadway
What is Alexandria Ohlinger's role at the current company?
Alexandria Ohlinger's current role is CEO of Leadway I Top Vistage Speaker & Keynote Speaker | Fractional CMO leveraging AI to align sales and marketing, driving predictable, consistent growth for SMEs.
What is Alexandria Ohlinger's email address?
Alexandria Ohlinger's email address is al****@****ath.net
What schools did Alexandria Ohlinger attend?
Alexandria Ohlinger attended Usc Marshall School Of Business, University Of Arizona.
What skills is Alexandria Ohlinger known for?
Alexandria Ohlinger has skills like Marketing, Product Marketing, Marketing Strategy, Social Media Marketing, Digital Marketing, Product Launch, Brand Management, Marketing Management, Marketing Communications, Advertising, Sales, Product Management.
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