Named the 2021 Panel Company of the Year by The Marketing Research and Insight Excellence Awards (powered by Quirk’s), certified to ISO since 2014, GDPR-compliant and co-founder of the global ISO awareness campaign #QualityForAll, Full Circle leads the industry in online sample quality. The company’s award-winning survey experience HoNoR® (Holistic Next-Level Research) marries advanced tech, flexible community strategies and industry-leading quality controls to deliver immediate access to proven-purest data, whether via its vibrant panel of millions or InstaConnect®, its premium programmatic solution that captures hardest-to-reach audiences. A staple on Inc. 5000’s Fastest-Growing Companies (2017-2022) and one of the highest-scoring businesses on Inc.’s 2022 Best Workplaces list, Full Circle’s foresight and agility are a direct result of a uniquely consultative approach delivered by diverse industry veterans.

E-Marketing & E-Communication Strategy Modules for 3rd year Marketing Bachelor students

- Customer Acquisition and loyalty- Database creation and management - CRM- Online Lead generation- Web site monetization (data and advertising revenue, traffic growth)- Behavioral Targeting, retargeting,

Behavioural Personalized RetargetingCriteo’s technology enables the retargeting of users who have left a retailer’s site with dynamic banners containing product specific information generated automatically in real time for each individual user. The content of each banner will depend on the behaviours exhibited by a user on his previous visits to an e-Commerce site. These solution greatly increases customer retention and loyalty and can also be integrated as an on-site solution to increase conversion rates and average basket value.

- Define overall data strategy and recommend proactive data acquisition to balance long term goals with short time revenue opportunities- Define & manage budgets- Establish & conduct data testing processes, review the analysis & make recommendations - Campaign planning- Database managementReduced acquisition costs by 40%Increased return rates by 50%

Purchasing and production of direct marketing campaigns: 36 million mailings/year (artwork, printing, enclosing, distribution) - Budget: 15 million €Reduced production costs by 20%