Strategic Consulting, Training and Technical Support to train and empower the teams responsible for internally leading the Inbound Marketing & Sales project with HubSpot.

Strategic Consultant and Customer Success Manager in the implementation of Artificial Intelligence and Machine Learning for commercial excellence in Big Pharma Clients Worldwide on Veeva/Salesforce.This role consisted in (1) gathering and analyzing multiple data sources, (2) defining high level algorithms based on client's needs to increase the ROI of the multichannel marketing pool, including offline and online activities and (3) validating the efficiency of those algorithms.

Supercuidadoras was a social company offering a new approach to manage cognitive therapies in Alzheimer's at home, focusing on caregivers and their emotional well-being.After 4 enlightening and wonderful years creating the company I decided to redirect my career due to personal questions.

Strategic and operational management of digital projects for Big Pharma, Healthcare, Animal Health and Wellness brands at a European level (Spain, UK, France, Italy, Nordics & Germany).Leading and coordinating developments for the US market.Projects include: + Transition from paper to digital detailing for 8 Big Pharmas (designing strategy, training for marketing and sales, designing eDetailings focused on storytelling and insights capture, CLM management, CRM integration, big data analysis...). + eDetailing global design (contents, storytelling, insight capture, rep’s dashboard design & big data analysis) for more than 46 brands. + More than 30 websites targeting physicians, decisors and patients in Spain, France, UK, Germany, Israel, Switzerland, Italy and US. + Design, development and launch of 19 medical Apps for mobile devices. + Social Media strategy for prescription & OTC drugs and surgical products. + Big data insight capture strategy from CLM&CRM analysis. + SEM / SEO management. + Email strategy for more than 50 brands targeting HCP & Patients.Main achievements: * Global account for iPad & digital strategy at Almirall, Esteve, Amgen, Zoetis, Shire, Leti and Bayer (Pharma and Consumer Care). * Global management for European Hydration Institute. * Global account for e-mkt strategy at Zambon, Zoetis, Amgen, Shire & Leti. * Projects for Pharma & Animal Health: Bayer (Levitra, Mirena, Xarelto, Jaydess, Qlaira, Liofora...), Almirall (Eklira, Constella...), Novartis (Onbrez, Afinitor, Zometa, Femara...), Esteve, Behringer-Ingelheim, Roche, Alexion, Shire, Amgen, Zoetis, Zambon, Astra Zeneca, Otsuka, Lundbeck... * Projects for Consumers: Clearasil, Bepanthol, L’Oreal Men, Fluimucil, Pharmaton, Tiritas, Arbora (Ausonia, Tampax, Evax), Bayer Women Healthcare (portal) and others.

Strategic consulting on Internet specialized in e-marketing, e-commerce, social media and positioning for start-ups, small companies and public figures.Achievements:+ Design and deployment of a book e-shop.+ Strategic management for a trends portal.+ Promotion and advertising strategy for an online latin radio station.+ Website and intranet for an eco-sustainable construction start-up.+ 14 personal webpages for public figures sustained by publicity.

Being part of the Steering Committee and managing a 40 people team, my responsability was the strategic and operational management of: + E-marketing for all brands and corporate + E-health projects. + Scientific e-learning targeting HCP. + E-commerce platforms for hospital orders. + Scientific e-publishing platforms. + Contact center strategic management to integrate all the information from clients and stakeholders in one unique business intelligence platform. + Corporate e-identity. + Supporting platforms for sales force and events department. + CRM-CLM strategy and deployment. + E-ROI analysis. + Loyalty strategies. + On-demand developments for key stakeholders.Main achievements: # Transition from traditional representative visits to eCall / CLM model. # Credited e-learning programs (+ 8.000 participants). # E-publishing platform for medical contents (3.500 authors, 110 reviewers, 25.000 contents). # Medical updating programs (10.000 active users). # Reengineering e-commerce processes via Contact Center (reduction of incidents by 92%). # Increase the Contact Center activity in 40% with the same team. # One-stop-point CRM-CLM: online metrics, field force activity, events, sales, business intelligence... # Online Strategic plans: 2007, 2008, 2009, 2010-2013 # Patient adherence programs with more than 50.000 enrolled clients. # Scientific update platform (Medicos Premiere) with more than 20.000 active users per month.

Creation of the e-marketing department from scratch, integrating online activities into the marketing mix and business intelligence processes, promoting and disseminating online opportunities among different areas: marketing and sales, communication, events, legal, market access, medicine, training... Managing a team of 4 programmers, 3 webmasters and 3 internships, we planned and deployed the online strategy for e-Novartis, achieving: + 14 scientific web portals addressed to professionals (+35.000 active users).+ Merge of online & offline information sources into CRM and e-ROI analysis.+ Management of more than 100 marketing projects: e-learning platforms, customized newsletters, game-learning, loyalty programs, awareness programs, patient programs, scientific e-shops...

Specialized consulting in the switch to digital world for National Health Systems, Hospitals & Big Pharma in Spain and Latinamerica.Main achievements:+ Reengineering and switch from analogical to digital imaging in 4 big hospitals in Spain and Mexico.+ Design of the e-health strategy for 3 public health systems (Mexico, Catalonia and Madrid)+ Design of strategic plans for 8 big hospitals in Europe. + Design, planning and implementation of multichannel CRM's (Integralia-DKV, Seguros Génesis, Banco Popular).