Alexandro Mireles Boeneker

Alexandro Mireles Boeneker Email and Phone Number

Product Management and Product Marketing Management @ Axtel
Mexico City, Mexico
Alexandro Mireles Boeneker's Location
Álvaro Obregón, Mexico City, Mexico, Mexico
Alexandro Mireles Boeneker's Contact Details

Alexandro Mireles Boeneker personal email

About Alexandro Mireles Boeneker

Electronics and Communications Engineer with more than 29 years of experience in product management, product marketing and sales on telecommunications and technology companies.During my career I have participated in the full life cycle of services, from conception, development, launch, implementation and evaluation of their performance to include enhancements and features to ensure their commercial success.I’m able to integrate multidisciplinary and international working teams to successfully launch products and services.Personal characteristics: analytical, results-oriented, committed, stable, negotiator, efficient and I have work values as leadership, honesty and service.Fluent English, both written and spoken.Specialties: Product Manager and Product Marketing Manager

Alexandro Mireles Boeneker's Current Company Details
Axtel

Axtel

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Product Management and Product Marketing Management
Mexico City, Mexico
Website:
axtel.com.mx
Alexandro Mireles Boeneker Work Experience Details
  • Axtel
    Axtel
    Mexico City, Mexico
  • Axtel
    Market Intelligence
    Axtel Oct 2024 - Present
    San Nicolás De Los Garza, Nuevo León, Mx
  • Cradlepoint
    Sr. Product Manager, Latam & Apac
    Cradlepoint Jul 2022 - Jun 2024
    Boise, Idaho, Us
    Implementing Latin American and Asia Pacific expansion and strategy to launch and accelerate growth of Cradlepoint products and cloud managed services in those Regions.• Through market and competition analysis I launched 5 products in LATAM and 7 in the Asia-Pacific region.• I managed to build trusting relationships with operators in the regions under my responsibility with the goal of them including Cradlepoint as part of their business solutions.
  • Bestel
    Product Director
    Bestel Oct 2020 - Jul 2022
    Nápoles, Distrito Federal, Mx
    Leader of Product Management, of services for business segment.• Launch of three new cybersecurity solutions• I managed life cycle of services like Connectivity, Cybersecurity, SD WAN and Mobility
  • At&T, México
    Business Solutions Director
    At&T, México Mar 2015 - Jul 2020
    Mexico, Mexico, Mx
    Head of Product Management, Product Marketing and Sales of mobile solutions for business segment.• Thanks to the knowledge of market needs, I incorporated an affordable network and security solution for medium-sized companies (SD-WAN)• I lead the team that release to production a platform for application distribution and provider onboarding• My Team release a Mobile Device Management (MDM) portfolio to the Mexican Market• I was responsible to launch a Fleet Management solution (IoT)• In Sales, I doubled the productivity of our consultative sales force
  • Nextel
    Business Solutions Product Manager
    Nextel Jul 2013 - Mar 2015
    Product Development and Product Marketing of mobile applications for business segment.• I released 7 new business applications in less than four monthsResponsible to create an integrated strategy for Business Solutions: product portfolio, product marketing and channel strategy.• I was responsible to manage a multinational and multidisciplinary team to achieve the goal to release new applications on timeLeader of a Nationwide Sales Force focused on selling mobile business applications using a consultative approach.• I increased Consultants sales productivity in 15% in less than 3 months
  • Bestel
    Product Deputy Director
    Bestel Mar 2012 - Jun 2013
    Nápoles, Distrito Federal, Mx
    Responsible of Market Intelligence department developmentI supported market value calculations for Bestel target marketI analyzed Bestel’s customers Satisfaction Survey results in order to suggest action plans per area involved.I contributed with strategy definition per city, researching each city characteristics like competition, services and pricing in order to create commercial tactics to penetrate each place.I supported to create a knowledge market intelligence library.Responsible of management and Sales support of services like Internet access, MPLS and Private Lines I was responsible to define Clean Pipes services pricing (DDoS Mitigation, Web Filtering and Bandwidth Management).I designed bundled offers that include Internet access and WiFi access points.I supported Sales team with pricing negotiation with profitable and competitive prices.
  • Axtel
    Business Strategy Marketing Manager
    Axtel Jul 2011 - Feb 2012
    San Nicolás De Los Garza, Nuevo León, Mx
    Responsible for planning and implementing business strategies and marketing plans for large and corporate companies in order to increase Axtel’s sales and market penetration.I was responsible for the creation of tactical and strategic plan 2012 for the Enterprise MarkeI contributed in creating the Indirect Channels strategy for sales in segments of small and micro enterprises.I was responsible for planning sales efectiveness project with the aim of improving the performance of Axtel’s sales force.I designed a segmentation scheme based on vertical and horizontal markets.
  • Huawei
    Marketing Business Consultant For Mobile Operators
    Huawei Jan 2010 - Dec 2010
    Shenzhen, Guangdong, Cn
    Responsible for creating and implementing business strategies in order to increase users and revenue from value-added services of mobile operators, identifying specific needs and requirements of each operator.I negotiated, in just ten months, with four content providers to integrate its offerings within the portfolio of services offered by Huawei.I contributed in reviewing and negotiating a contract with Telcel to sell value-added services.I designed marketing campaigns to promote the use of value added services for Telcel customers.
  • Telco Advisors
    Marketing Business Consultant For Mobile Services And Devices
    Telco Advisors Jun 2009 - Jan 2010
    Responsible for building the Marketing Plan to launch 3G services and mobile devices for Nextel Peru.I contributed in the selection of basic and value-added services and its features for the Peruvian market, determining the roadmap according to probability of generating more income faster.I supported as a project manager for the implementation of 3G services for Nextel Peru ensuring the release of them in time and form.I helped in the the selection of mobile device for Nextel Peru Nextel 3G portfolio, analyzing and comparing options for the Peruvian market.
  • Nextel De México
    Deputy Marketing Director
    Nextel De México Aug 2002 - Dec 2008
    Overland Park, Kansas, Us
    Responsible for mobile data services such as messages, content, mobile Internet, mobile business applications and services for BlackBerry.I designed a campaign that increased 165% messaging traffic and 98% messaging active users.I included 7 new content providers to Nextel services portfolio.I helped with the inclusion of different ways of billing for digital content downloads.I lead the commercial launch of BlackBerry 8350i.I participated to launch 4 applications for BlackBerry.As a Product Manager I was responsible for planning, development and implementation of mobile data services.I led the launch of SMS and MMS, including service as well, charging and billing.I was responsible for the launching of digital content download service.I was in charge to release a mobile e-mail application for low tier devices.I took part in the negotiation with other mobile operators and COFETEL for text messages interconnection and interoperability.
  • Alestra
    Marketing Manager
    Alestra Aug 1997 - Aug 2002
    San Pedro Garza García, Nuevo Leon, Mx
    Responsible for planning and design commercial offer for multinational account segments, maquila, tourism and government.I designed the marketing plan for each segment.I was responsible of the creation of bundled service offerings according to the needs and requirements of each segmentI was in charge of relations with maquila associations with the aim of promoting Alestra services among its membersI helped to organize events to promote Alestra services.I performed financial analysis per account for special discounts approval.I was in charge of the relationship with AT&T in order to offer global pricing to customers.I was responsible of investigating the needs and requirements of each segment.

Alexandro Mireles Boeneker Skills

Telecommunications Mobile Devices Wireless Telecomunicaciones Business Strategy Estrategia Empresarial Product Development Vas Estrategia Liderazgo De Equipos Multidisciplinarios Marketing De Productos Strategy Product Management Liderazgo De Equipos Management Desarrollo De Productos Cross Functional Team Leadership Integration Marketing Strategy Product Marketing Mobile Estrategia De Mercadotecnia Sales Operations Voz Por Protocolo Internet Mobile Communications Marketing Project Planning Leadership Enterprise Software Strategic Planning 3g Voip Business Intelligence Negotiation Unified Communications Project Management Mobile Technology

Alexandro Mireles Boeneker Education Details

  • Instituto Tecnológico Autónomo De México
    Instituto Tecnológico Autónomo De México
    Tecnologías De Información Y Administración
  • 280 Group
    280 Group
    Product And Product Marketing Management
  • Instituto Tecnológico Autónomo De México
    Instituto Tecnológico Autónomo De México
    Finanzas Corporativas
  • Ipade Business School
    Ipade Business School
    Dirección De Empresas
  • Tecnológico De Monterrey
    Tecnológico De Monterrey
    Electrónica Y Comunicaciones
  • Global Knowledge
    Global Knowledge
    Itil Foundation Certificate In It Management

Frequently Asked Questions about Alexandro Mireles Boeneker

What company does Alexandro Mireles Boeneker work for?

Alexandro Mireles Boeneker works for Axtel

What is Alexandro Mireles Boeneker's role at the current company?

Alexandro Mireles Boeneker's current role is Product Management and Product Marketing Management.

What is Alexandro Mireles Boeneker's email address?

Alexandro Mireles Boeneker's email address is al****@****ail.com

What schools did Alexandro Mireles Boeneker attend?

Alexandro Mireles Boeneker attended Instituto Tecnológico Autónomo De México, 280 Group, Instituto Tecnológico Autónomo De México, Ipade Business School, Tecnológico De Monterrey, Global Knowledge.

What skills is Alexandro Mireles Boeneker known for?

Alexandro Mireles Boeneker has skills like Telecommunications, Mobile Devices, Wireless, Telecomunicaciones, Business Strategy, Estrategia Empresarial, Product Development, Vas, Estrategia, Liderazgo De Equipos Multidisciplinarios, Marketing De Productos, Strategy.

Who are Alexandro Mireles Boeneker's colleagues?

Alexandro Mireles Boeneker's colleagues are Tadeo Garza, Javier Gutierrez, Patricia Cadená, Maria Nancy Ortiz Rodriguez, Hernán Mendoza, Giovanni Pérez Carranza, Che Che.

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