Alejandro Castro Email & Phone Number

Mexico City, Mexico

Tlalpan, Ciudad De México, México

• BI System implementation (Diagnosis, Onboarding, Commercial Proposal, Service integration)• Specialized in restructuring departments and standardizing processes.• Optimized services and products to enhance productive efficiency and installed capacity.• Developed tailored commercial strategies for various marketing channels, both digital and traditional• Industries: Network Marketing, Secondary Education, Retail, and Franchises.

Tlalpan, Ciudad De México, México

• Standardization of processes in cross sectors. • Product & Service enhancement: productive efficiency, process mapping, SOP, Onboarding programs • Sales onboarding and customer acquisition seminars to enhance client relationships• Designed and implemented dashboards and KPI tracking systems• Customer acquisition in sales processes.• Commercial strategies & service integration (marketing strategy and planning) • Team goals alignment coaching.

Estado De México

• Led the acquisition and onboarding of corporate clients in a remote-first model.• Developed sales team through foundational and advanced training programs.• Transitioned marketing strategy from POP-focused to digital marketing, achieving a 50-50 balance.• Built relationships with customers, strategic partners, and business alliances, transitioning to a B2B model.

Mexico

• Managed expansion in Central and Southeast Mexico, increasing managed locations from 11 to 34 and achieving a 300% growth rate in 4 years.• Developed and implemented growth strategies, targeting productive efficiency, product/sales growth, & reinvestment plans. Leading to 10-15% product sales; 8-10% income increase which equaled 3-5% revenue increased in franchise national income (80 stores back then).• Established supply chain operations for new regions, managing forecasts, supply chain networks and procurement for about 3 yrs. Topics: spare parts forecast, supply chain network, international suppliers overseeing, mkt material (POP, merchandising, pressed communications).

La Paz, Bcs

• Launched franchise operations, including training, market analysis, and cost-effective service offerings.• Implemented customer-focused cost efficiency, achieving a 15-25% price reduction with value-added services.

Mexico Df

• Co-founded and managed a thematic magazine, leading a team of 10 writers and developing market strategies to attract sponsorship and readership.• Led editorial council and oversaw content strategy and market segmentation.

Miguel Hidalgo, Cdmx, Ciudad De México, México

• Managed 60% of RPC (Retournable Produce Containers) segment, above 1.5 million total assets, in +100 acounts oriented to supply major national distributors as Walmart Chedraui & HEB. KPI’s in range of 91-94% + 31-35 days in DOD and DOR• Managed 100k pallets assets in NAFTA trade growers operations in Northwest Mexico with +40 accounts. 75% of traffic headed towards California & Arizona supermarkets. • Business analyst in overseeing CRM (Siebel), ERP (SAP), SOP’s and KPI’s

Lengua Y Literatura Modernas Inglesas, English Language And Literature, General

Licenciatura En Relaciones Internacionales, Negocios Internacionales, Licenciado