Marina Alexandrovskaya Email & Phone Number

Portugal

Portugal

- 2 product management and establishing a new partnership - Rabota.ru (classified, B2B, job-board), Moi kandidaty (B2B, CRM for recruiters).- Launched the new product - Podrabotka (B2B, marketplace of self-employed for business).- Establish new directions for multiple business growth for all products.- Build solid relations and join roadmaps with key Clients.- Management of a team up to 100+ professionals.Achievements:1. Provided growth of key business metrics through seamless integration and unique partnership with the biggest national platforms (Rostrud, National employment center, etc.), specialized financial services, etc2. 2x YOY revenue growth, became the fastest growing job-classified, strong growth of CX metrics for web and app3. Successfully launched a new product (Podrabotka), and decreased time-to-market by 40% through a strategic win-win partnership.4. Improved NPS of biggest client – 2x, up to 98%.

- Launched B2C marketplace from scratch, built entire operational team and processes, including marketing, sales, customer, finance, and legal. - Build a short-term and long-term strategy.- Hired and built a team of 50+ employees. - Built and defend the business strategy to shareholders.- Led marketing, sales, and partnership.Achievements:1. Successfully launched B2C marketplace in less than 4 months.2. Just in 3 months, achieved ROMI positive level. Implemented seamless integration and unique partnership. 3. Just in 1 year, reached NPS 4.95 out of 5, delivered 95% revenue growth, and became one of the biggest services for self-employed. 4. In less than 6 months, successfully launched sub-vertical service for home repair (Fin-tech platform).5. Participated in developing a platform-based employment economy as a member of The Russian Association for Electronic Communications (RAEC) and as a Strategy Research Center (CSR) adviser.

- Grew business through expansion to the Russian market from scratch.- In 1 year, achieved EBITDA positive level.- Was acknowledged as one of Russia’s top 10 best creative agencies.- A long-term strategy was set up and implemented for the whole company.

- Implemented financial, operational, HR, and sales strategies.- Reported to local and global management.- Rebuilt the company structure based on a global restructuring strategy.- Managed a team of 90+ people.- Improved key clients’ NPS and growth of key business metrics.Achievements:1. Provided a 30%+ increase in operating efficiencies. 2. Represented global and local companies as a speaker at local and international levels. 3. Adopted global vision and best global practices in Russia and CIS countries for vital international clients (full coordination). 4. Improved NPS of key Clients by 30%.5. Built a strong team and effective processes.

- Significantly expanded the company’s reach (from top 20 biggest agencies up to №2 in Russia). - Built agency network across 10 Russian regions for servicing MegaFon (one of the biggest telecoms) regional hubs. - Lead the process of new digital partners integration merged through M&A (team 100+people), established smooth structure, culture, processes, policies.- Created unique agency product and services in marketing strategy and analytics

Moscow, Russia

Moscow, Russia

Major Clients: Sony Ericsson, City Bank, Hyundai (including coordination of West-European countries), Chanel, Philip Morris, Beiersdorf- Analytic and strategic planning.- Execution plans and tracking metrics for each campaign.- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.- Account management, strategy, targeting and campaign development- Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes.

Doctor Of Philosophy - Phd, Law

Master'S Degree, Law