I was lucky enough to take up diverse roles throughout my career. For few years, I've been focused on helping young entrepreneurs to find common ground with investors. It gave me expertise needed to distinguish genuinely unconventional and ground-breaking business ideas.The very same expertise played a crucial role when I met people eager to reshape an entire retail landscape by developing a comprehensive price optimization solution. We were fascinated to find a brand-new way of working in retail. That's how Competera was founded in 2014. Since that time, we bring a goal-driven approach to modern category management.Our ML-powered solution helps retail businesses to build the right price perception through advanced analytics at the junction of pricing, assortment management, and marketing. We are happy to help Staples, Mothercare, Watsons, Media Markt, FMAG, and other 120+ retailers in 28 countries to entice customers and excel in the market with optimal prices.