As Chief Development Officer (CDO) at Lensa, I am dedicated to driving strategic growth and expanding our market footprint. With over 10 years of experience in business development, expansion and strategic planning, I have successfully led initiatives that increased revenue, improved market positioning, and fostered sustainable partnerships.My approach is grounded in thorough market analysis and innovative thinking, enabling me to identify and seize new opportunities. By collaborating with diverse teams and stakeholders, I ensure our growth strategies are effectively executed, resulting in measurable business outcomes.Responsible for driving the national and regional expansion strategy, overseeing the development and opening of new stores across three key markets: Romania, Bulgaria, and the Republic of Moldova. Under my leadership, I have successfully spearheaded the growth of the retail network, ensuring our brand’s presence and dominance in two markets. My role covers everything from market analysis and site selection to the full execution of expansion projects, with a strong focus on sustainable growth and maximizing market penetration.As an intrapreneur, I continuously seek to innovate from within the organization, fostering a culture of creativity and agility. My ability to think entrepreneurially within the corporate structure has led to the successful launch of several new projects and initiatives that drive growth and enhance our competitive advantage.

As Expansion Manager, I was responsible for driving the company’s growth strategy by identifying and securing new market opportunities. My role involves overseeing the end-to-end process of market entry and store expansion, from site selection and negotiation to store opening and performance monitoring.Responsible for driving the company’s growth strategy by identifying and securing new market opportunities. My role involves overseeing the end-to-end process of store expansion, from site selection and negotiation to store opening and performance monitoring.Through strategic planning, strong negotiation skills, and a deep understanding of retail dynamics, I contribute to the continuous growth and success of English Home in existing markets.

Provided expert consultancy in office and retail real estate, guiding clients in site selection, lease negotiations, and market entry strategies.Played a key role in enhancing the market presence of several major retail brands and corporate clients across Eastern Europe.Conducted detailed market research and analysis to identify optimal locations for commercial developments, contributing to the successful execution of client projects.Collaborated with cross-functional teams to deliver tailored real estate solutions, ensuring alignment with clients' business objectives.

A leading e-commerce retailer, I was responsible for managing corporate clients, overseeing enterprise-level acquisitions, and spearheading the national rollout of pick-up points. My work here provided me with a deep understanding of the digital retail landscape and further honed my strategic thinking and operational management skills.