Currently serving as Associate Planning Director at BBDO GmbH, leading the development and execution of global communication and marketing strategies for Porsche Motorsport. Spearheading the rollout and launch of the Raceborn campaign while directing the social media strategy, including UGC and content creator initiatives, for Porsche Motorsport's Instagram. Facilitating workshops to enhance partner and sponsor engagement, and driving comprehensive marketing strategies for the TAG Heuer Porsche Formula E Team, Porsche Penske Motorsport, and Porsche Coanda Esports Racing. Leading strategic communication efforts for Formula E, Esports, and LMDh racing, and actively contributing to global brand campaigns that elevate Porsche's presence in the motorsport and automotive space.

Lead Strategic Planner and Head of Social Media on all FCA brands for the GCC region.Development, implementation and execution of all advertising communication strategy and planning, and agency creative briefing. Planning and strategy of all new and localized brand and product communication, and on through the sales funnel into post-purchase. Working between brand, dealer, and agency to build creative briefs that assess competitors and market communication, target segments, brand guidelines, and product information.Lead and up-skill team members on all social media based projects, as well as oversee all social media communication by both automotive brands and dealers in the GCC. The automotive brands include: 
- Jeep- Dodge- Infiniti - RAM Trucks - Alfa Romeo- Chrysler - Abarth- Fiat

Senior Planning Strategist for FCA brands (Jeep, Dodge, Chrysler, Fiat, Alfa Romeo & Abarth, MOPAR).

Senior Communication Strategist for automotive and financial clients, adding a consumer insights approach to Customer Relationship Management. Brands include: - Chevrolet - Cadillac - GMC - Emarat - Emirates NBD

Handling digital and shopper communication strategies for Ford and Lincoln automotive brands throughout the Middle East, as well as briefing creative teams on communication strategies and goals. Clients include: - Ford Middle East- Lincoln Middle East.

Promoted after 6 months from Social Media Manager to Head of the Department in Strategy. Lead on all creative communication strategy and planning. Clients include: - Porsche Middle East - Pirelli - Alalai - UFC Gym Middle East - Emirates District 31- Richard Mille - Sci-MX Middle East.

Transitioned from account management to our digital department for both channel planning and digital strategy development across all the agency’s clients (e.g. Nestle, Mazda, HSBC, Nike, Emirates, Clean & Clear and Audi). Also worked closely with the head of digital on a number of pitches in both functions.

As an Account Executive on the HSBC retail and corporate accounts, I dealt with both the day-to-day operations and actively involved myself in the business development. In addition proactively worked with the planning department on strategic campaigns that were inevitably bought by the client.