🚀 Tour de France Femmes Project Manager: Three-time project manager for Liv's sponsorship and activations as av major partner of the Tour de France Femmes, managing the white jersey sponsorship for the Best Young Rider classification and the promotion of Liv Jayco AlUla Women’s WorldTour team.📱 Social Media Management: Manages the development, production and publishing of content that aligns with the overarching social strategy and ensures a cohesive online brand identity. Tailoring engaging content that resonates with the Liv community across all owned channels including Instagram, TikTok, Facebook, YouTube, and Strava.🤝 Community management: Actively participating in discussions across all platforms. Nurturing and engaging with a brand's digital community. Curating these spaces to be welcoming, inclusive, and reflective of our brand's values and personality.💡 Creative Content& Visual Storytelling: Produced high-quality multimedia content for events, brand campaigns, and product launches. Created unique, trending, engaging video content for Instagram Reels and TikTok.📽️ Visual Storyteller: Pitching, developing, and producing short video content for platforms like Instagram Reels and TikTok.📊 Data Maestro: Leveraging Brandwatch software, producing social media reporting, meticulously analyzing trends and drawing insights from various social data sources. This data-driven approach keeps us ahead of the curve.✨ Influencer and Partner Collaboration: Identifying and collaborating with influencers and partners to amplify our brand messaging and expand our reach to new communities.

Full service marketing, communications, and creative capabilities including: • Social media management & strategy• Copy writing & editing• Video production & editing• Reporting & hosting• Event management• Photography & photo editing• Graphic design• Website managementClients have included:• Over the Bar Bicycle Cafe (Restaurant) • Sweetwater Center for the Arts (Non-profit)• Charleston Magazine • Charleston Weddings (Magazine)• Grand Strand Magazine (Magazine)• WNC (Magazine)• Housecalls (Magazine)• Charleston Grit (Magazine)• Columbia Missourian (Newspaper)• The Times Leader (Newspaper)• Vox Magazine• The Sunday Dispatch (Newspaper)• Jeff Dietz (Photography)• Alternative State (Radio Show)• The Sentry (Newspaper)

- Created a communications campaign for the City of Pittsburgh in partnership with advocacy organization People for Bikes on The Final Mile program for the rapid implementation of new bike infrastructure. This comprehensive marketing campaign engaged the community through a series of print and multimedia assets as well as community meetings to promote new bike-friendly road improvements that benefit all road users.- Led marketing initiative during COVID-19, converted the non-profit's in-person fundraising bike ride to a virtual event in the summer of 2020. Secured $150,000 in funding through the virtual ride event.- Managed the transition from a virtual event to a hybrid (mix of virtual & in-person) fundraising bike ride in the summer of 2021, raising $210,000 with over 1,800 participants.

- Managed marketing for OpenStreetsPGH, one of Pittsburgh’s largest event series, reaching an estimated 100,000 attendees in 2019. Spearheaded efforts that resulted in a doubling of attendance over a three-year span, significantly enhancing the event’s visibility and community impact.- Developed and produced an educational video series with over 1 million views, enhancing community engagement and sharing advocacy and safety tips for BikePGH social media followers.

- Managed brand standards and ensured brand integrity across national franchise stores, developing collateral materials like flyers, brochures, website banners, advertisements, product flyers, and product guidebooks.- Led the design and production of GNC's monthly franchise publication, overseeing editorial content, layout, cross-functional team coordination, production scheduling, and print quality control.- Served as primary content manager for key platforms including the Franchise Genesis Website, OLIVER Stores Portal, and Franchise Portal, improving digital presence and user experience through strategic contentmanagement.