Alexa P. Email & Phone Number

Melbourne, Vic, Au

Melbourne Area, Australia

I extensive experience working with character illustration, creating yardage designs for apparel, and developing product designs across various categories. My expertise extends to crafting cohesive brand identities and enhancing product exposure through point-of-sale (POS) materials and packaging. As a Licensing Specialist, I have a deep understanding of brand alignment, ensuring that licensed designs meet both creative and commercial goals while maintaining the integrity of the brand across softline and hardline products. Throughout my career, I have consistently delivered impactful designs that resonate with target audiences and drive brand recognition.

Melbourne, Victoria, Australia

I specialised in developing yardages featuring licensed Aboriginal art alongside original illustrations. My work encompassed a diverse array of products, from ceramics to stationery and packaging. I played a key role in creating an effective wholesale catalog, ensuring clear communication of our offerings. Additionally, I contributed to the company's visual presence through photography and photo retouching, and I produced engaging stop-motion animations for our social media platforms, enhancing brand visibility and audience engagement.

Melbourne, Victoria, Australia

oversee the Art Direction for all business categories, ensuring that our creative vision aligns with strategic objectives. In this role, I collaborate closely with Product Managers to guide multiple projects from initial concept through to final execution. My responsibilities include managing the studio’s workflow, updating the Work in Process sheet, and overseeing the hiring and training of junior designers to foster a strong creative team.I place a strong emphasis on ensuring that all artwork adheres to licensor style guides while also meeting established deadlines. By implementing structured processes, I aim to enhance efficiency and maintain high-quality standards across all projects. Additionally, I am responsible for trend forecasting, which allows me to anticipate shifts in the market and inform our creative direction across various categories.Maintaining open and regular communication with the Product Team and Licensors is essential to my role. This ensures that I remain up to date with new style guides, special retail programs, and any changes in brand strategy. By nurturing these relationships, I can better align our artistic efforts with the broader goals of the organisation, ultimately contributing to our success in the marketplace.

Melbourne Y Alrededores, Australia

In this role, I gained extensive experience in the design of a diverse range of products, primarily focusing on children's publishing, packaging, and branding. I created engaging visuals for children's publishing that resonated with young audiences, developing memorable characters and vibrant illustrations that enhanced the storytelling experience.My work in packaging involved crafting eye-catching designs that not only attracted consumers but also effectively conveyed the brand's identity. I successfully managed projects that required a keen understanding of licensing, ensuring that all designs adhered to brand guidelines while also innovating to stand out in a competitive market.Through this experience, I honed my ability to blend creativity with strategic thinking, producing compelling products that captured attention and drove engagement across multiple platforms. This role allowed me to deepen my understanding of the market and develop designs that truly connected with consumers.

Melbourne Y Alrededores, Australia

I specialize in delivering innovative product concepts for production in a timely manner. My experience encompasses working with both licensed and original artwork across a variety of seasonal graphic products, including stationery and collectible dining ware. I have had the privilege of collaborating with beloved franchises such as Star Wars, Adventure Time, Mr. Men, and Disney, where I translate brand identities into visually compelling designs. My role involves not only creating eye-catching graphics but also ensuring that each design aligns with market trends and resonates with target audiences. Through effective communication and collaboration with cross-functional teams, I consistently meet project deadlines while maintaining a high standard of quality and creativity.

I had the incredible opportunity to pursue a Master in Creative Media, specialising in Animation and Interactive Media, thanks to a scholarship that honours the best students in Colombia. This experience allowed me to study overseas and immerse myself in the magical world of animation. I explored various techniques, learned from talented mentors, and collaborated with fellow creatives. It truly transformed my understanding of storytelling and visual art, deepening my passion for this dynamic field.

Melbourne, Australia

I worked as a graphic designer on the MWorld project, an innovative e-learning application designed for mobile devices, specifically aimed at children aged 9 to 13. MWorld offers a diverse range of engaging content with universal appeal and significant educational value. In my role, I was responsible for creating captivating graphics for multiple titles within the application. This involved collaborating closely with educators and content developers to ensure that the visuals not only captured the interest of young learners but also complemented the educational objectives of each module. My design work focused on making complex concepts accessible and fun, using vibrant colours, playful characters, and interactive elements to enhance the overall user experience. Through this project, I honed my skills in creating age-appropriate designs that inspire curiosity and foster a love of learning.

Bogota, Colombia

I worked as a project manager for multiple digital media campaigns, encompassing applications for social networking and mobile devices. My role involved developing comprehensive social media marketing strategies, overseeing web design initiatives, and coordinating the creation of traditional animated banners for online platforms.In addition to managing timelines and deliverables, I provided guidance and support to the graphic design team, ensuring that their creative output aligned with our campaign goals. I facilitated communication between team members, helping to brainstorm innovative concepts and troubleshoot any challenges that arose during the design process. My leadership in these projects helped to enhance collaboration and foster a productive environment, ultimately resulting in engaging and effective digital media solutions. Through this experience, I developed a strong understanding of integrating design with marketing strategies to drive brand awareness and user engagement.

Bogota, Colombia

In this role, I was an integral part of the digital team responsible for shaping and executing the digital strategy for various advertising campaigns across multiple brands, including Ford, Trident, and Schick. Our team focused on creating a cohesive online presence through a variety of channels, including conventional banners, web applications, and social media platforms.I collaborated closely with cross-functional teams to ensure that our campaigns were aligned with brand objectives and resonated with target audiences. This involved not only designing eye-catching graphics but also analyzing campaign performance to refine our strategies in real time. My contributions helped drive brand engagement and visibility, as we delivered innovative and effective digital solutions tailored to each client's unique needs. Through this experience, I gained valuable insights into the intersection of design and marketing, enhancing my ability to deliver impactful results in a fast-paced digital landscape.

Bogota, Colombia

During this experience, I had the opportunity to work with licensed properties such as Disney, Hot Wheels, and Charuca, where I created a variety of educational materials, including notebooks, folders, and activity books. My role involved ensuring that all designs aligned with the brand's identity while also engaging the target audience.In addition to producing school materials, I supported the design of several e-learning applications and corporate multimedia presentations. This required a keen understanding of both educational principles and corporate branding, enabling me to create visually appealing and effective content. Collaborating closely with educational specialists and corporate teams, I helped develop engaging user interfaces and visually compelling presentations that enhanced learning experiences and effectively communicated key messages. This multifaceted experience enriched my skill set in both creative design and strategic branding, preparing me for future challenges in the industry.

Master Of Creative Media / Animation And Interactive Media, Animation, Interactive Technology, Video Graphics And Special Effects, Master

Graphic Designer, Graphic Design

Industrial Designer, Industrial And Product Design